Way back in September, we discussed how you can figure out which form of online advertising best meets your company's needs. Then, in October, we reviewed the traits you'll want to look for in a provider. Now that you've found the right program and the perfect provider for the job, a successful advertising campaign is yours to lose. Here are the ways many business owners wind up unintentionally sabotaging their own online advertising campaigns. How to Ruin SEO Hire more than one advertising … [Read more...] about Common Ways Businesses Sabotage Their Own Advertising
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Google is constantly refining and updating its algorithms to generate the most helpful and relevant search results possible for its users. As a business owner in the year 2014, you're well aware of this. You've probably seen firsthand the changes—some more subtle than others—in Google+ Local, Google Places for Business, and even standard Google search pages. But did you know that these algorithm changes have a significant impact on the advertising strategies that businesses are allowed to … [Read more...] about Outdated Google Hacks You Need to Stop Using
As you dip your toes into all of the new beginnings and clean slates that come with the New Year, why not make a few resolutions that you can actually keep? Prospect Genius has compiled a list of some of the best things you can do for your company's online advertising campaign in the coming year. By putting into practice even a few of these suggestions for smarter advertising, you'll see a greater return on your efforts over last year. Resolutions to Improve Your PG Campaign Include your … [Read more...] about Make These Resolutions for Smarter Advertising in 2014
Last month, we issued a post detailing the problems that the popular site Yelp causes for small, local businesses in all different corners of the country. In today's followup post, we'll detail how, like many businesses, Prospect Genius was hit by Yelp's well meant but poorly executed practices. It was an unfortunate experience, to say the least, but there are some important lessons in our story that are worth sharing. First, an Overview... As you know, Yelp is a self-described urban guide … [Read more...] about Is Yelp Doing More Harm Than Good for Your Business? Part 2: Prospect Genius Case Study
Small businesses in every corner of the country are wondering where all of their good Yelp reviews have gone. Yelp's official website states that their primary purpose is "to connect people with great local businesses." What they don't tell you is that a large number of these upstanding local businesses are feeling the squeeze of Yelp's practices every day. This is especially true when it comes to reviews. In fact, a shocking number of small businesses have reported that a majority, if not all, … [Read more...] about Is Yelp Doing More Harm Than Good for Your Business?
We’ve talked about this once or twice before, but having photos on your website is so important, I’ve decided to revisit the topic again. Here’s why: Studies have repeatedly illustrated that when a website features good photos, it performs better than those without. But, beyond the realm of research, here at PG, we see that rule of thumb play out among our clients every day. Customers who send in photos for their websites really do get more leads and overall better performance for their … [Read more...] about Quality Photos = More Phone Calls!
Facebook and Bing Team Up As you may have heard, Facebook and Bing (Microsoft’s search engine) announced a new partnership last fall. This new collaboration may change the face of search results by connecting Bing search results and info from Facebook. Now, in addition to displaying the most popular local results when you search for an item or service on Bing, you will also see any relevant information posted by your Facebook friends. Here’s an example: if you search for “local plumber” in Bing, … [Read more...] about Facebook and Success for Local Businesses
The simple truth is that businesses live and die by their reputations. In years past, word of mouth was the primary vehicle for circulating a company’s reputation, good or bad. But with technology today, you have practically a zillion more ways to get the word out about your business. While the Internet makes it easier for you to spread the word about your business, it also has a downside: unhappy customers can put negative information about your company all over the web. As you can imagine, … [Read more...] about He Said, She Said: Reputation Management and Your Business