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Prospect Genius

Prospect Genius

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What You Need to Know About Google AdWords Billing

January 11, 2018

Confused by Google AdWords Billing

If you're confused by the way Google bills you for AdWords, you're not alone. Not even a little. We have countless clients who feel like the Google AdWords billing system is overly complicated. We don't blame them. Why can't it just be a bill for the same amount on the same date every month—you … [Read more...] about What You Need to Know About Google AdWords Billing

Filed Under: Blog, The Google Guru Tagged With: bills, Google AdWords, pain point, resource

Could You Be Targeted Next by Google's Aggressive New Filter?

October 4, 2017

Google Hawk Update

Raise your hand if you wish Google would stop making secret updates already! Just when you think you've mastered local search, Google launches a change that turns everything on its head. This time, it's the Hawk update. This latest update has serious, wide-reaching consequences for small, local … [Read more...] about Could You Be Targeted Next by Google's Aggressive New Filter?

Filed Under: Blog, Newsletters, The Google Guru Tagged With: Google Algorithm, Google listing, Google updates, local search, pain point, resource

Don't Let Pay-Per-Click Turn Into Pay-Per-Search

August 22, 2017

Googling Yourself

Curious about how your PPC ads look? Googling yourself to check on your pay-per-click campaigns is understandable. However, it’s also ill-advised. That’s because frequently googling your company can sabotage your AdWords campaign. Don't believe us? Keep reading. How Googling Yourself Tanks Your … [Read more...] about Don't Let Pay-Per-Click Turn Into Pay-Per-Search

Filed Under: Blog Tagged With: CTR, googling yourself, pain point, ppc, Quality Score, resource

Your Website's Ranking Is Not Important

April 28, 2017

Website's ranking

We repeat: Your website's ranking is not important. That probably goes against everything you previously thought about SEO. However, as Ryan Shelley points out in a recent article on Search Engine Land, there are much more accurate measures of success: The problem with putting too much emphasis on … [Read more...] about Your Website's Ranking Is Not Important

Filed Under: Blog Tagged With: article digest, best practices, conversion rate, pain point, rankings, resource, Search Engine Land, traffic

How Much Money Are You Losing From Missed Calls?

April 20, 2017

Missed Calls

Do you even notice your phone buzzing in your pocket or ringing on your desk anymore? Many business owners find themselves tuning out their ringing phones for the sake of their own time, energy, and sanity. After all, an endless stream of phone calls comes with the territory of owning a small … [Read more...] about How Much Money Are You Losing From Missed Calls?

Filed Under: Blog, Tips and Tricks Tagged With: answering service, customer calls, missed calls, pain point, resource, small businesses

What You Need to Know About Changing Your Business Address

March 2, 2017

Update Business Address Online

When you change your business address in real life, what do you do? You probably start by submitting an address change to the post office. Then, you update any accounts you have with banks, credit card companies, insurance agencies, and so on. You also have to go down the list and notify all of your … [Read more...] about What You Need to Know About Changing Your Business Address

Filed Under: Blog, Newsletters Tagged With: business directories, cleanslate, conflicting information, directory listings, online information, pain point, resource, webfax

HomeAdvisor Isn't Doing Enough for Your Web Presence

February 16, 2017

HomeAdvisor Isn't Enough for Your Web Presence

Are you one of the countless small business owners who pay a directory like HomeAdvisor, Angie's List, or Thumbtack? We don't blame you. When you're actively using them, paid directory services can be super helpful in producing leads for your company. Because you're getting leads on a somewhat … [Read more...] about HomeAdvisor Isn't Doing Enough for Your Web Presence

Filed Under: Blog, Tips and Tricks Tagged With: angie's list, homeadvisor, lead generation, online directories, paid advertising, pain point, Thumbtack

How Local Search Empowers Small Businesses to Compete

February 9, 2017

Local search for small business

How can a small business like yours compete with big brands? Four words: Focus on local search. The fact that you operate on a local level can be your biggest strength in the battle against large corporations. Many big names rank nationally in organic search results; however, they don't necessarily … [Read more...] about How Local Search Empowers Small Businesses to Compete

Filed Under: Blog, Tips and Tricks Tagged With: Google listing, google maps, local search, pain point, small businesses

3 Ways HomeAdvisor Is Unfair to Small Businesses

January 25, 2017

HomeAdvisor Eating Small Businesses

There's one complaint about HomeAdvisor that we hear over and over from our clients: It feels like the game is rigged against small appliance repair companies in favor of larger companies with greater resources. We're here to tell you you're right. Here's why. 1. You Miss Out on Too … [Read more...] about 3 Ways HomeAdvisor Is Unfair to Small Businesses

Filed Under: Blog Tagged With: homeadvisor, online marketing, pain point, small businesses

How to Keep the Holidays From Ruining Your Online Marketing

December 1, 2016

Holiday budget for online marketing

It's no secret that most of us stretch our budgets a little thin over the holiday season. With parties to host and gifts to buy, money disappears quickly. And for many small business owners, the slightly blurred line between personal and business finances means the holidays can impact some of your … [Read more...] about How to Keep the Holidays From Ruining Your Online Marketing

Filed Under: Blog, Newsletters Tagged With: adwords, bills, budgeting, holidays, online advertising campaign, pain point, ppc, resource, seo, small businesses

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Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

P: (800) 689-1273
F: (888) 488-9011
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