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Prospect Genius

Prospect Genius

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How to Undercut Google’s Pay-to-Play Model and Advertise on a Budget

September 15, 2020

It's genuinely depressing to think about the totality of words we've wasted whining about Google's pay-to-play model. Not because we regret the time spent educating our readers, but because we wish this weren't the reality of digital marketing in 2020. Especially during a crippling … [Read more...] about How to Undercut Google’s Pay-to-Play Model and Advertise on a Budget

Filed Under: Blog, Tips and Tricks Tagged With: budgeting, Google, ppc, social media marketing, word of mouth

Facebook Costs Less Than AdWords, But Is It Better?

December 7, 2017

Google AdWords vs. Facebook Costs

It's no secret that paid ads are a great way to inject some power into your online marketing efforts. But whether it's a PPC (pay-per-click) campaign from Google AdWords or a social media campaign from Facebook Ads, you need to be using the platform that best aligns with your business's needs. This … [Read more...] about Facebook Costs Less Than AdWords, But Is It Better?

Filed Under: Blog, Newsletters Tagged With: Facebook Ads, Google AdWords, paid advertising, ppc, resource, social media marketing

How to Run a Holiday Facebook Ad That Drives Results

October 31, 2017

Holiday Facebook Ad

So, you want to run a holiday Facebook ad this year. Holiday and winter-themed promotions are different from ads you'd normally run on Facebook, given their specific and temporary nature. You want people to make an immediate purchase or hire you for a particular, seasonal service. Therefore, … [Read more...] about How to Run a Holiday Facebook Ad That Drives Results

Filed Under: Blog, Tips and Tricks Tagged With: Facebook Ads, holidays, resource, seasonal services, social media marketing

Why You Must Market to Millennials (and How to Do It)

October 19, 2017

Why You Must Market to Millennials (And How to Do It)

Another day, another article about millennials, right? We get it. You're sick of hearing about them. However, we ask you to bear with us this time—because this is directly related to your small business's marketing efforts. Millennials are the largest living generation today. According to the 2015 … [Read more...] about Why You Must Market to Millennials (and How to Do It)

Filed Under: Blog, Tips and Tricks Tagged With: millennials, mobile devices, online marketing, resource, social media marketing

Warning: Your Social Media Strategy Could Make or Break Your SEO

August 24, 2017

Warning: Your Social Media Strategy Could Make or Break Your SEO

When it comes to SEO, how important is your social media strategy? It's an ongoing debate. In 2014, Google's Matt Cutts proclaimed that "social signals," like posts on Facebook and Twitter, have nothing to do with Google's search algorithm. This directly opposed what many industry specialists … [Read more...] about Warning: Your Social Media Strategy Could Make or Break Your SEO

Filed Under: Blog, Tips and Tricks Tagged With: article digest, Google Algorithm, social media marketing

The Only Checklist You Need for a Winning Facebook Page

August 10, 2017

Facebook Page Checklist

Sick of hearing about how important Facebook is for your local business? Sorry, but you'll have to get used to it! We can't stop talking about Facebook—that's how critical it is to your overall web presence. With more than 2 billion active monthly users, Facebook is indispensable. However, in all … [Read more...] about The Only Checklist You Need for a Winning Facebook Page

Filed Under: Blog, Tips and Tricks Tagged With: checklist, DIY, facebook pages, resource, social media marketing

Are You Doing Enough to Get Noticed on Facebook?

July 20, 2017

Are You Doing Enough to Get Noticed on Facebook?

Today, Facebook essentially doubles as a business directory. It provides businesses with their own pages to display contact information, details about products and services, photos, and more. In this sense, Facebook pages aren't much different from Google My Business listings. That's why a growing … [Read more...] about Are You Doing Enough to Get Noticed on Facebook?

Filed Under: Blog, Tips and Tricks Tagged With: best practices, facebook pages, local search, social media marketing

How to Compete on Social Media Without Spending a Dime

June 8, 2017

How to Compete on Social Media Without Spending a Dime

You've heard that social media—particularly Facebook—is vital for small, local business owners. But why? In many ways, social media has become its own form of search. Many people today search on Facebook before ever turning to Google when they're looking for a local business. They turn to their … [Read more...] about How to Compete on Social Media Without Spending a Dime

Filed Under: Blog, Tips and Tricks Tagged With: Facebook, paid advertising, resource, social media marketing

Which of These Online Marketing Strategies Will Be Your Next Step?

April 6, 2017

online marketing strategies

"What are the best next steps for my marketing?" This is a question we hear a lot from our clients. As your small business's online marketing campaign flourishes, it's natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius … [Read more...] about Which of These Online Marketing Strategies Will Be Your Next Step?

Filed Under: Blog, Newsletters Tagged With: CoreSite, google maps, online directories, online marketing, paid advertising, resource, seo, social media marketing

Why Do Rewarding SEO Campaigns Demand Your Patience?

April 28, 2016

Wouldn’t SEO campaigns be so much easier if you could just flip a switch and watch them go? Alas, the Internet simply doesn't work that way. Launching an online marketing campaign takes a lot of time. To ensure extended success, Prospect Genius—and many standup companies like us—must run through an … [Read more...] about Why Do Rewarding SEO Campaigns Demand Your Patience?

Filed Under: Blog, Newsletters Tagged With: CallTrax, content creation, core campaign, customer reviews, google maps, LeadTrax, seo, social media marketing

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Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

P: (800) 689-1273
F: (888) 488-9011
E: hello@prospectgenius.com

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