Prospect Genius

Practical Marketing Solutions - Clean-Plan-Grow

Want to Cut Back on Advertising Costs This Winter?

Each year, we hear from a handful of clients who wish to decrease their spending during the winter. Most often, it's due to the overwhelming costs of the holiday season. We want to make sure small business owners are able to enjoy the holidays with their families without stressing about their online … [Read more...] about Want to Cut Back on Advertising Costs This Winter?

Google's New Policy Lets You Separate Business and Personal Accounts

Do you remember having to pass along your Google log-in information when you first signed up with us? That's because, due to one of Google's flawed policies, we needed it in order to access your business's listings and data.  It was a flawed policy because it forced you to consolidate all of your … [Read more...] about Google's New Policy Lets You Separate Business and Personal Accounts

Outdated Google Hacks You Need to Stop Using

Google is constantly refining and updating its algorithms to generate the most helpful and relevant search results possible for its users. As a business owner in the year 2014, you're well aware of this. You've probably seen firsthand the changes—some more subtle than others—in Google+ Local, Google … [Read more...] about Outdated Google Hacks You Need to Stop Using

How Having a Large Number of Customer Reviews Can Save Your Business

At Prospect Genius, we're pushing to improve our own web presence through increased customer reviews and social media activity. As we embark on this long-term project, we thought it would be helpful to illustrate why it's so important for your company to have a large pool of customer reviews … [Read more...] about How Having a Large Number of Customer Reviews Can Save Your Business

Online Advertising Can't Always Save You

Time and time again, we see desperate business owners frantically sign up for online advertising services as a last resort to save their companies. Their logic is that a quick advertising push will generate the leads they need to get their business back on track. Unfortunately, no form of … [Read more...] about Online Advertising Can't Always Save You

Weighing the Pros and Cons of SEO and PPC

In the years we've spent blogging about the virtues of search engine optimization (SEO) and online advertising in general, we haven't focused much on the benefits of pay-per-click (PPC) marketing. Since PPC is a valuable and increasingly popular marketing technique, let's rectify that right now. But … [Read more...] about Weighing the Pros and Cons of SEO and PPC

Optimize Your Site Before You Bid on AdWords

Google and Michael Jordan: Not So Different? Think of Google as a celebrity sponsor: His or her mass appeal will sell a product, but they don't want to advertise a brand that they can't vouch for, lest they ruin their own reputation. This rule applies to PPC ads shown on Google's search results … [Read more...] about Optimize Your Site Before You Bid on AdWords

Take Full Advantage of What Prospect Genius Has to Offer

You've already taken the perfect first step in signing up for Prospect Genius's online advertising services. But are you doing everything you can to optimize your campaign's success? Work gets busy, and it's easier to just leave your campaign in the hands of our specialists. While you can enjoy some … [Read more...] about Take Full Advantage of What Prospect Genius Has to Offer

Beat the Competition by Promoting Your Seasonal Services

Capitalize on Winter's Seasonal Demands This winter, take the initiative. Promote your most popular winter service now and capitalize on its high demand before your competition does. You’ll be amazed at how much more business you can squeeze out of a service when local prospects are aware of it and … [Read more...] about Beat the Competition by Promoting Your Seasonal Services