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Prospect Genius

Prospect Genius

Practical Marketing Solutions - Clean-Plan-Grow

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Want to Cut Back on Advertising Costs This Winter?

October 31, 2014

Each year, we hear from a handful of clients who wish to decrease their spending during the winter. Most often, it's due to the overwhelming costs of the holiday season. We want to make sure small business owners are able to enjoy the holidays with their families without stressing about their online … [Read more...] about Want to Cut Back on Advertising Costs This Winter?

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: costs, holidays, online advertising, ppc, Prospect Genius, seo, winter

Google's New Policy Lets You Separate Business and Personal Accounts

June 30, 2014

Do you remember having to pass along your Google log-in information when you first signed up with us? That's because, due to one of Google's flawed policies, we needed it in order to access your business's listings and data.  It was a flawed policy because it forced you to consolidate all of your … [Read more...] about Google's New Policy Lets You Separate Business and Personal Accounts

Filed Under: Blog, Newsletters, The Google Guru Tagged With: google my business, Google Places, google policies, Prospect Genius

Outdated Google Hacks You Need to Stop Using

June 17, 2014

Google is constantly refining and updating its algorithms to generate the most helpful and relevant search results possible for its users. As a business owner in the year 2014, you're well aware of this. You've probably seen firsthand the changes—some more subtle than others—in Google+ Local, Google … [Read more...] about Outdated Google Hacks You Need to Stop Using

Filed Under: Blog, Newsletters, The Google Guru Tagged With: cleanslate, google policies, Google spam, Google updates, Prospect Genius, webfax

How Having a Large Number of Customer Reviews Can Save Your Business

May 19, 2014

At Prospect Genius, we're pushing to improve our own web presence through increased customer reviews and social media activity. As we embark on this long-term project, we thought it would be helpful to illustrate why it's so important for your company to have a large pool of customer reviews … [Read more...] about How Having a Large Number of Customer Reviews Can Save Your Business

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: customer reviews, Google Algorithm, Google+ Local, Prospect Genius, search engine rankings

Online Advertising Can't Always Save You

February 14, 2014

Time and time again, we see desperate business owners frantically sign up for online advertising services as a last resort to save their companies. Their logic is that a quick advertising push will generate the leads they need to get their business back on track. Unfortunately, no form of … [Read more...] about Online Advertising Can't Always Save You

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: internet marketing, online advertising, ppc, Prospect Genius, seo

Weighing the Pros and Cons of SEO and PPC

January 15, 2014

In the years we've spent blogging about the virtues of search engine optimization (SEO) and online advertising in general, we haven't focused much on the benefits of pay-per-click (PPC) marketing. Since PPC is a valuable and increasingly popular marketing technique, let's rectify that right now. But … [Read more...] about Weighing the Pros and Cons of SEO and PPC

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: best practices, online advertising, ppc, Prospect Genius, seo

Optimize Your Site Before You Bid on AdWords

December 16, 2013

Google and Michael Jordan: Not So Different? Think of Google as a celebrity sponsor: His or her mass appeal will sell a product, but they don't want to advertise a brand that they can't vouch for, lest they ruin their own reputation. This rule applies to PPC ads shown on Google's search results … [Read more...] about Optimize Your Site Before You Bid on AdWords

Filed Under: Blog, Newsletters, The Google Guru, Tips and Tricks Tagged With: Google AdWords, mid-month, ppc, Prospect Genius, seo

Take Full Advantage of What Prospect Genius Has to Offer

December 2, 2013

You've already taken the perfect first step in signing up for Prospect Genius's online advertising services. But are you doing everything you can to optimize your campaign's success? Work gets busy, and it's easier to just leave your campaign in the hands of our specialists. While you can enjoy some … [Read more...] about Take Full Advantage of What Prospect Genius Has to Offer

Filed Under: Blog, Newsletters Tagged With: CallTrax, first of month, LeadTrax features, online advertising campaign, ppc, Prospect Genius, seo

DIY and PPC Don't Mix

November 14, 2013

As a small business owner, you're accustomed to a hands-on lifestyle, teaching yourself how to do things and taking pride in the results. That's what leads many business owners to attempt their own online advertising, particularly their own pay-per-click (PPC) campaigns. Unfortunately, PPC is … [Read more...] about DIY and PPC Don't Mix

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: DIY, mid-month, online advertising, ppc, Prospect Genius

Beat the Competition by Promoting Your Seasonal Services

October 30, 2013

Capitalize on Winter's Seasonal Demands This winter, take the initiative. Promote your most popular winter service now and capitalize on its high demand before your competition does. You’ll be amazed at how much more business you can squeeze out of a service when local prospects are aware of it and … [Read more...] about Beat the Competition by Promoting Your Seasonal Services

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: first of month, promotion, Prospect Genius, seasonal services, social media

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What Drives Us?

Our passion is helping small businesses thrive. It’s why we get out of bed every day. Too many business owners are cheated and lied to every day so we see it as our duty to be a beacon of truth, a safe harbor, in an often unscrupulous industry.

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Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

P: (800) 689-1273
F: (888) 488-9011
E: hello@prospectgenius.com

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