LinkedIn for Small Businesses

How to Use LinkedIn for Small Businesses

You’ve probably seen lots of chatter online about LinkedIn and why businesses should be using it. However, most of that advice is only applicable to big brands with even bigger budgets. It’s not designed to help small, local businesses use LinkedIn to their advantage. As a result, many small businesses end up wasting a lot of […]

online marketing strategies

Which of These Online Marketing Strategies Will Be Your Next Step?

“What are the best next steps for my marketing?” This is a question we hear a lot from our clients. As your small business’s online marketing campaign flourishes, it’s natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius you’re currently using, there’s a way for you […]

Al the Bulldog

Meet the Bulldog That Can Predict SEO!

You’ve heard of Punxsutawney Phil, the groundhog who predicts how long winter will last. You’ve heard of Paul the Octopus, who correctly predicted the outcome of the 2010 World Cup. Now you’ve heard of Al the Bulldog, who can predict the SEO quality of websites. Prospect Genius uses him to assess the future performance of all of the […]

Google star rating

Keep a Close Eye on Your Google Star Rating

Be on the lookout for any changes to your Google star rating! Seeking to provide a valuable user experience, Google has long highlighted customer reviews and star ratings on its business listings. However, Google has altogether changed the way it determines and displays a business’s star rating. Of course, it’s still based on customer reviews, but it […]