Building a strong online presence is essential for the health of your business. Having more than one website, though, does not actually improve your online presence. In fact, multiple websites can actually lead to reduced performance and customer confusion. Multiple Websites Compromise SEO Search Engine Optimization, or SEO, is the process of improving your website’s position in online search results. The higher a site’s ranking, the more people will click on it. Prospect Genius … [Read more...] about Know the Pitfalls of Having Multiple Websites for Your Business
When tech companies lay off workers, end users also pay the price. What will a reduced tech workforce mean for your Google Business Profile? Downward Trends in Tech Jobs Technology is an ever-increasing part of our lives, but that boom in usage is not always mirrored within the tech industry itself. In late 2022 there were mass layoffs across companies large and small, including tech behemoths Google and Amazon. Experts project that significant layoffs will continue into 2023 as companies … [Read more...] about How Will Mass Tech Layoffs in 2023 Impact Your Google Business Profile?
A new bug in the Google Business Profile system causes reviews to disappear, negatively affecting business’ visibility and online presence. Having a robust online presence is a must for any business today, and customer reviews are a huge part of that. Reviews help establish a business’ credibility and serve as a direct connection with customers. If a company has a Google Business Profile (GBP), their reviews are linked to that account. That usually works well—until, as happened this … [Read more...] about Disappearing Reviews: Another Google Business Profile Bug
Having a Google Business Profile (GBP) is standard practice for most business in 2022. This online listing helps potential clients find key business information like services, location, hours, and phone number when they search the web using Google Search or Maps. Unfortunately, in October of 2022, there was a bug in the GBP system. Usually, businesses are able to perform minor edits to update their GBP without incident. In October, however, hundreds of business owners had their GBP suspended … [Read more...] about Reinstatement Troubles Continue In Aftermath of Google Business Profile Suspension Bug
We're back with a new client success story! This week, we're showcasing the amazing progress of Professional Answering Service. An answering service for businesses and organizations, Professional Answering Service joined our program in March 2017. They started with a CoreSite for a single location in Cleveland, OH. Since then, in addition to their CoreSite, they've signed up for several other Prospect Genius products, including: Google Local Listing Optimization Directory … [Read more...] about Genius Success Story: Four Years of Growth and Expansion
Have you recently received an email stating that your website is "violating copyrighted images"? This is a fabricated message that's circulating like wildfire right now. It's meant to scare website owners into clicking a link, which would then install trojan ransomware onto your computer. Please, if you receive this email, delete it immediately. Do not click on the link. Thanks to the email logs in our client portal, we were able to view multiple versions of this message in our clients' … [Read more...] about This Scary Email Scam Is Tricking Tons of Website Owners
If you’re a local SEO practitioner or a small business owner managing your own Google account, you’ve almost certainly received this Google security alert at some point: It looks like someone else might be trying to access your Google Account. For your protection, you can’t sign in right now. Try again later or sign in from a different device. That’s the exact message we receive when Google blocks us from logging into a client's old Google business account when the account has been inactive … [Read more...] about Blocked From Signing In to Old Google Business Accounts – FIXED!
In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! Ready for another installment of optimism in the time of COVID? Discount Appliances Repair - HVAC is a small business in Arlington, VA, that saw a significant drop-off in jobs and new leads this spring due to the pandemic. Spring is usually a busy season for them, as you can see from the 2019 data … [Read more...] about Genius Success Story: Robust Recovery Thanks to Seasoned SEO
In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! We're here with another COVID survival story for you this week. Centered Stillness Acupuncture and Massage Therapy, a massage therapist in Albany, NY, was hit hard by the pandemic back in the spring. Social-distancing mandates, combined with the general public's reluctance to be in close personal … [Read more...] about Genius Success Story: Customer Trust Nurtures a COVID Comeback
In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! Thanks for tuning in! Our story this week is about how one small business took a massive hit due to the COVID-19 shutdown and found a way to climb back. We think you'll connect with it. Tyson Whiteside Audio Video, LLC, is a Portland-based AV specialist who, like many of us, hit a rough patch this … [Read more...] about Genius Success Story: Recovering From a COVID Hit Thanks to Customer Reviews