Have you gotten a call from Google about your AdWords account? Did they tell you that your ads are displaying in other countries and costing you extra money? You’re not alone. Google has been ramping up its AdWords sales efforts—and this means they’ve been aggressively targeting existing AdWords accounts and trying to upsell them. To […]
Have you noticed a new type of sponsored result on Google’s search results pages? These ads are for Google’s new platform, Local Services, which Google designed to promote local service providers like plumbers, electricians, handymen, cleaners, locksmiths, and the like. According to the official website, “Local Services ads help you connect with people who search […]
When you receive an email from an unknown sender, what’s the first thing you look at? Hopefully, it’s the email address itself. After all, why bother reading the contents of the email if you don’t even know who it’s from to begin with? The sender’s email address alone will tell you a lot about the […]
Picture this: It’s Sunday afternoon, and you’re taking some time to mentally prepare for the workweek ahead. This gets you thinking about your online marketing campaign. How many jobs are you booking as a result of your campaign? Are you getting a good return on your investment? Unfortunately, since it’s the weekend, the online marketing […]
Finding out how you rank on Google should be pretty simple, right? It feels like a quick search for your business name is all you’d need to do. Unfortunately, Google makes this way more complicated than it has to be. Although it’s perfectly logical for you to assume you can check your ranking just by […]
Are you DIY-ing your company’s paid ads and getting frustrated by your lack of results? You probably started a campaign on Facebook or Google expecting to drive tons of visitors to your website—or, better yet, to generate a slew of new customers. However, for some reason, you’re just not getting the results you were hoping […]
You feel like you have a kick-ass website with tons of great content. You’ve been promoting your business on local directories, too. You’re getting plenty of calls and leads for some of your services, yet there’s a noticeable lack of leads for one service in particular. For example, you own a landscaping company and you’re […]
Did you get an Amazon Echo or Google Home as a gift during the holidays? Statistically speaking, you or someone you know probably has one of these smart speakers. A January 2018 report from NPR and Edison Research shows 39 million Americans now own smart speaker devices like Amazon Echo and Google Home. This equates […]
Are you being dogged by spam calls all day long? Telemarketers and robocalls are running rampant these days, and small business owners are getting the brunt of it. Average Americans are certainly getting their fair share of spam calls, too, but it’s nothing compared to what business owners are experiencing on a daily basis. Spam […]
You’re trying to get your website off the ground, and you’ve heard your traffic will improve if you fill your pages with lots of valuable content. But there’s the problem—you want to create interesting blog posts and page content for your audience, but you’re totally stumped on what to write about! This is an all-too-familiar […]