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Prospect Genius

Prospect Genius

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How to Find Blog Ideas Your Customers Will Actually Care About

February 8, 2018

How to Find Blog Ideas

You’re trying to get your website off the ground, and you’ve heard your traffic will improve if you fill your pages with lots of valuable content. But there’s the problem—you want to create interesting blog posts and page content for your audience, but you’re totally stumped on what to write … [Read more...] about How to Find Blog Ideas Your Customers Will Actually Care About

Filed Under: Blog, Tips and Tricks Tagged With: Blogging, content creation, DIY, keywords, resource

What You Need to Know About Google AdWords Billing

January 11, 2018

Confused by Google AdWords Billing

If you're confused by the way Google bills you for AdWords, you're not alone. Not even a little. We have countless clients who feel like the Google AdWords billing system is overly complicated. We don't blame them. Why can't it just be a bill for the same amount on the same date every month—you … [Read more...] about What You Need to Know About Google AdWords Billing

Filed Under: Blog, The Google Guru Tagged With: bills, Google AdWords, pain point, resource

Facebook Costs Less Than AdWords, But Is It Better?

December 7, 2017

Google AdWords vs. Facebook Costs

It's no secret that paid ads are a great way to inject some power into your online marketing efforts. But whether it's a PPC (pay-per-click) campaign from Google AdWords or a social media campaign from Facebook Ads, you need to be using the platform that best aligns with your business's needs. This … [Read more...] about Facebook Costs Less Than AdWords, But Is It Better?

Filed Under: Blog, Newsletters Tagged With: Facebook Ads, Google AdWords, paid advertising, ppc, resource, social media marketing

3 Errors New Businesses ALWAYS Make (And How to Fix Them)

November 16, 2017

3 Errors New Businesses Always Make

For new businesses, there's a lot to do when you first set out on your venture. Unfortunately, there's no book or step-by-step guide that tells you everything you need. Sure, there are countless articles and e-books about the fundamentals, but the nitty-gritty stuff you have to do for your web … [Read more...] about 3 Errors New Businesses ALWAYS Make (And How to Fix Them)

Filed Under: Blog, Tips and Tricks Tagged With: email address, Facebook, new businesses, online marketing mistakes, resource

How to Run a Holiday Facebook Ad That Drives Results

October 31, 2017

Holiday Facebook Ad

So, you want to run a holiday Facebook ad this year. Holiday and winter-themed promotions are different from ads you'd normally run on Facebook, given their specific and temporary nature. You want people to make an immediate purchase or hire you for a particular, seasonal service. Therefore, … [Read more...] about How to Run a Holiday Facebook Ad That Drives Results

Filed Under: Blog, Tips and Tricks Tagged With: Facebook Ads, holidays, resource, seasonal services, social media marketing

Why You Must Market to Millennials (and How to Do It)

October 19, 2017

Why You Must Market to Millennials (And How to Do It)

Another day, another article about millennials, right? We get it. You're sick of hearing about them. However, we ask you to bear with us this time—because this is directly related to your small business's marketing efforts. Millennials are the largest living generation today. According to the 2015 … [Read more...] about Why You Must Market to Millennials (and How to Do It)

Filed Under: Blog, Tips and Tricks Tagged With: millennials, mobile devices, online marketing, resource, social media marketing

Could You Be Targeted Next by Google's Aggressive New Filter?

October 4, 2017

Google Hawk Update

Raise your hand if you wish Google would stop making secret updates already! Just when you think you've mastered local search, Google launches a change that turns everything on its head. This time, it's the Hawk update. This latest update has serious, wide-reaching consequences for small, local … [Read more...] about Could You Be Targeted Next by Google's Aggressive New Filter?

Filed Under: Blog, Newsletters, The Google Guru Tagged With: Google Algorithm, Google listing, Google updates, local search, pain point, resource

Branding 101: How to Make People Remember Your Business

September 13, 2017

Let us paint a picture for you. It's Saturday morning at the local supermarket. You're in the meat section deciding between porterhouse and rib eye when you spot a familiar figure. You immediately recognize the person in front of you as the girl with the blue hair from high school. You haven't seen … [Read more...] about Branding 101: How to Make People Remember Your Business

Filed Under: Blog, Tips and Tricks Tagged With: best practices, branding, online marketing, resource

How Do You Choose Between Facebook Ads and Google AdWords?

September 7, 2017

Facebook Ads Versus Google AdWords

If you're one of our clients, then you've heard us talk about the advantages of paid advertising. In fact, you're almost certainly sick of hearing about how advertising on Google AdWords and Facebook can be super-effective ways to reach a wider audience. However, in all our talk about these two … [Read more...] about How Do You Choose Between Facebook Ads and Google AdWords?

Filed Under: Blog, Newsletters Tagged With: Facebook Ads, Google AdWords, paid advertising, ppc, resource

Don't Let Pay-Per-Click Turn Into Pay-Per-Search

August 22, 2017

Googling Yourself

Curious about how your PPC ads look? Googling yourself to check on your pay-per-click campaigns is understandable. However, it’s also ill-advised. That’s because frequently googling your company can sabotage your AdWords campaign. Don't believe us? Keep reading. How Googling Yourself Tanks Your … [Read more...] about Don't Let Pay-Per-Click Turn Into Pay-Per-Search

Filed Under: Blog Tagged With: CTR, googling yourself, pain point, ppc, Quality Score, resource

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Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

P: (800) 689-1273
F: (888) 488-9011
E: hello@prospectgenius.com

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