Blog

Google Hawk Update

Could You Be Targeted Next by Google's Aggressive New Filter?

Raise your hand if you wish Google would stop making secret updates already! Just when you think you’ve mastered local search, Google launches a change that turns everything on its head. This time, it’s the Hawk update. This latest update has serious, wide-reaching consequences for small, local businesses like yours. It’s crucial you understand the […]

Googling Yourself

Don't Let Pay-Per-Click Turn Into Pay-Per-Search

Curious about how your PPC ads look? Googling yourself to check on your pay-per-click campaigns is understandable. However, it’s also ill-advised. That’s because frequently googling your company can sabotage your AdWords campaign. Don’t believe us? Keep reading. How Googling Yourself Tanks Your CTR Your cost per click is substantially related to your ad’s click through […]

phishing scams

How to Arm Yourself Against Dangerous Phishing Scams

Have you gotten this phone call? Caller: “Hi, this is Alan from Vandelay Web Services. We scanned Google for your business and, according to our report, your business is not currently on Google.” You: “Uh… That’s weird because I work with an online marketing company that manages my Google listing for me.” Caller: “Well, your […]

Website's ranking

Your Website's Ranking Is Not Important

We repeat: Your website’s ranking is not important. That probably goes against everything you previously thought about SEO. However, as Ryan Shelley points out in a recent article on Search Engine Land, there are much more accurate measures of success: The problem with putting too much emphasis on [ranking] is that the search results aren’t always […]

online marketing strategies

Which of These Online Marketing Strategies Will Be Your Next Step?

“What are the best next steps for my marketing?” This is a question we hear a lot from our clients. As your small business’s online marketing campaign flourishes, it’s natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius you’re currently using, there’s a way for you […]

Update Business Address Online

What You Need to Know About Changing Your Business Address

When you change your business address in real life, what do you do? You probably start by submitting an address change to the post office. Then, you update any accounts you have with banks, credit card companies, insurance agencies, and so on. You also have to go down the list and notify all of your vendors, marketers, […]

Holiday budget for online marketing

How to Keep the Holidays From Ruining Your Online Marketing

It’s no secret that most of us stretch our budgets a little thin over the holiday season. With parties to host and gifts to buy, money disappears quickly. And for many small business owners, the slightly blurred line between personal and business finances means the holidays can impact some of your company’s operations—like online marketing. […]

custom domain for small business

Why All the Smartest Small Businesses Have a Custom Domain

Here’s a word of advice you may not hear from other marketing teams: Own a custom domain for your small business.  We’ve seen too many small business owners get burned by not having one. The best way to preserve your web ranking, presence, and overall marketing efforts is to purchase your own, custom domain that contains your exact […]