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Prospect Genius

Prospect Genius

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How to Undercut Google’s Pay-to-Play Model and Advertise on a Budget

September 15, 2020

It's genuinely depressing to think about the totality of words we've wasted whining about Google's pay-to-play model. Not because we regret the time spent educating our readers, but because we wish this weren't the reality of digital marketing in 2020. Especially during a crippling … [Read more...] about How to Undercut Google’s Pay-to-Play Model and Advertise on a Budget

Filed Under: Blog, Tips and Tricks Tagged With: budgeting, Google, ppc, social media marketing, word of mouth

How Google’s Greed Is Slashing Your Website Traffic

November 27, 2019

Google's new slogan should be, "Helping Goliath pummel David." If you’ve been following this blog for a while, then you already know how we feel about Google and their reckless behavior towards the little guy. But for newcomers, here's a quick recap: Google’s motivation will always be to … [Read more...] about How Google’s Greed Is Slashing Your Website Traffic

Filed Under: Blog, Newsletters, The Google Guru Tagged With: Google AdWords, Google Local Services, ppc, SERPs

If You Don’t Promote Your Summertime Services Now, You’ll Hate Yourself Later

May 21, 2019

How to Book Better Jobs This Summer

Now that summer is only a month away, let's talk about how you want to promote your summertime services. We need to start looking at what you can do right now to boost your bookings this summer. Especially since your competitors probably aren't planning ahead—which gives you an edge. This post … [Read more...] about If You Don’t Promote Your Summertime Services Now, You’ll Hate Yourself Later

Filed Under: Blog, Tips and Tricks Tagged With: Facebook Ads, Google AdWords, ppc, seasonal services, social media, summer

SEO: Start From the Bottom, Climb Your Way to the Top

January 18, 2018

SEO Takes Time

Does SEO really take as long as all the marketing specialists say? A good number of people are out there promising much faster results, so there must be a loophole the marketers aren't telling you, right? We wish we had better news for you. However, the reality is that achieving a strong presence on … [Read more...] about SEO: Start From the Bottom, Climb Your Way to the Top

Filed Under: Blog, Tips and Tricks Tagged With: google maps, local directories, local SEO, ppc, social media, Web presence

Facebook Costs Less Than AdWords, But Is It Better?

December 7, 2017

Google AdWords vs. Facebook Costs

It's no secret that paid ads are a great way to inject some power into your online marketing efforts. But whether it's a PPC (pay-per-click) campaign from Google AdWords or a social media campaign from Facebook Ads, you need to be using the platform that best aligns with your business's needs. This … [Read more...] about Facebook Costs Less Than AdWords, But Is It Better?

Filed Under: Blog, Newsletters Tagged With: Facebook Ads, Google AdWords, paid advertising, ppc, resource, social media marketing

Promote Seasonal Services to End the Year Strong

November 1, 2017

Holiday Seasonal Services

It's that time of year again! It may feel too early to start compiling your Christmas wishlist or planning a holiday party, but it's never too early to start promoting your seasonal services. In fact, doing so will ensure you close out 2017 with a bang. Right now, most local business owners are … [Read more...] about Promote Seasonal Services to End the Year Strong

Filed Under: Blog, Newsletters Tagged With: Facebook Ads, holidays, new year, ppc, seasonal services

How to Start Promoting Holiday Services in October (and Why You Should)

October 12, 2017

Holiday Services

Do you have a plan yet for capitalizing on the holiday season? We know, we know: "It's only October!" But we all know the holidays have a way of sneaking up on us before we're ready. This year, why not plan ahead? That's why we put together this quick guide to help you jump-start your winter … [Read more...] about How to Start Promoting Holiday Services in October (and Why You Should)

Filed Under: Blog, Tips and Tricks Tagged With: Facebook Ads, Google AdWords, holidays, paid advertising, ppc, seasonal services

How Do You Choose Between Facebook Ads and Google AdWords?

September 7, 2017

Facebook Ads Versus Google AdWords

If you're one of our clients, then you've heard us talk about the advantages of paid advertising. In fact, you're almost certainly sick of hearing about how advertising on Google AdWords and Facebook can be super-effective ways to reach a wider audience. However, in all our talk about these two … [Read more...] about How Do You Choose Between Facebook Ads and Google AdWords?

Filed Under: Blog, Newsletters Tagged With: Facebook Ads, Google AdWords, paid advertising, ppc, resource

Don't Let Pay-Per-Click Turn Into Pay-Per-Search

August 22, 2017

Googling Yourself

Curious about how your PPC ads look? Googling yourself to check on your pay-per-click campaigns is understandable. However, it’s also ill-advised. That’s because frequently googling your company can sabotage your AdWords campaign. Don't believe us? Keep reading. How Googling Yourself Tanks Your … [Read more...] about Don't Let Pay-Per-Click Turn Into Pay-Per-Search

Filed Under: Blog Tagged With: CTR, googling yourself, pain point, ppc, Quality Score, resource

Facebook Ads Are the Flexible, Affordable Tool You Need

August 3, 2017

Expand your reach with Facebook Ads

Are you thinking about layering some social media on top of your existing marketing program? Would you like to connect with customers beyond your campaign's currently targeted location? No matter what's driving you to consider expanding your reach or growing your audience, Facebook Ads are a great … [Read more...] about Facebook Ads Are the Flexible, Affordable Tool You Need

Filed Under: Blog, Newsletters Tagged With: Facebook Ads, Google AdWords, paid advertising, ppc

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Ste 9 #102
Rensselaer, NY 12144

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