At an industry event this week in New York City, Google's Gary Illyes spoke about one of the search giant's latest endeavors: mobile-first indexing. Illyes said this project has begun to roll out, with an undisclosed number of websites already affected. The timeline for a complete roll-out also … [Read more...] about Is Your Mobile Site Ready to Carry the Team for You?
Raise your hand if you wish Google would stop making secret updates already! Just when you think you've mastered local search, Google launches a change that turns everything on its head. This time, it's the Hawk update. This latest update has serious, wide-reaching consequences for small, local … [Read more...] about Could You Be Targeted Next by Google's Aggressive New Filter?
In her recent article on Search Engine Land, Jenny Foster reveals some of the most significant “hard truths” that SEO marketers need their clients to know. Prospect Genius frequently echoes these same ideas to our own clients, so it’s validating to see them emphasized by such a prominent leader in … [Read more...] about Three Truths All SEO Marketers Wish You Knew
If you have a Google My Business account, the greatest force working against you may be Google itself. Here's what you need to watch out for. Google Makes Updates Without Your Knowledge Many local business owners and advertising providers alike have noticed that, every so often, little details … [Read more...] about Is Your Google My Business Listing Being Sabotaged by… Google?
Earlier this year, Google announced that it had reached a deal with Twitter to display tweets in its search results. On May 19, the experts at Search Engine Land noticed that Google was finally executing its plan, as tweets began appearing prominently in a "new and more graphical way" on mobile … [Read more...] about Google Now Displays Tweets in Search Results
We've recently heard from a substantial number of clients who were concerned about whether their LeadTrax™ sites were optimized for mobile. Before we delve into an explanation, let us just say this: Yes, your site is optimized for mobile devices. You have nothing to worry about. All of this … [Read more...] about Don't Worry: Your PG Site Is Already Optimized for Mobile
Does your website have a mobile version yet? If not, you only have one month before your rankings will begin to suffer. Starting April 21, your ranking on Google will be affected by whether or not your site is mobile friendly. The new update, which was announced by Google on February 26 and takes … [Read more...] about Mobile-Friendliness Is Now One of Google's Ranking Factors
Did you feel overwhelmed this year by what seemed like a constant barrage of Google updates? You're not the only one. A series of new guidelines, new dashboards, and new search algorithm updates made it a full-time job to stay on top of Google in 2014. As a business owner with your own hectic … [Read more...] about Actionable Lessons From 2014 That You Need to Know
Google is constantly refining and updating its algorithms to generate the most helpful and relevant search results possible for its users. As a business owner in the year 2014, you're well aware of this. You've probably seen firsthand the changes—some more subtle than others—in Google+ Local, Google … [Read more...] about Outdated Google Hacks You Need to Stop Using
Surprise, surprise: Google is revising its local search policies again. At Prospect Genius, it’s our responsibility to stay on top of these ever-changing policies and how they could potentially impact you, our valued clients. As Google adapts their policies, we must adapt ours to ensure the ongoing … [Read more...] about Changes to Google+ Local That YOU Should Know About