How familiar with Google are you, actually? Not just the search engine—we’re talking specifically about Google’s policies as they pertain to your business. As a business owner, if you’re not careful, ignorance or misinformation could wreak havoc on your online advertising efforts. Recently, Prospect Genius discovered two troublesome examples of what can happen when business […]
Do you remember having to pass along your Google log-in information when you first signed up with us? That’s because, due to one of Google’s flawed policies, we needed it in order to access your business’s listings and data. It was a flawed policy because it forced you to consolidate all of your Google applications under […]
A few weeks ago, Google launched a brand-new platform for small businesses. Called Google My Business, it combines the features of Google+ Local and Google Places for Businesses, streamlining advertising and campaign management. Should you be worried about the change? As a Prospect Genius client, the answer is no. We’re staying on top of the […]
Last Wednesday, Google rolled out some major changes: They did away entirely with Google Places, replacing it with the new Google+ Local. If you follow us on Twitter, you’ve already heard, but we thought it would be helpful to go into a little more detail to help folks understand just what this change means for […]
Many factors play into the success of your listing on Google Places, and with Google’s continual updates, it can be hard for any active business owner to keep up. That’s why we will optimize your Google Places listing for you! As part of your lead generation campaign, we’ll work to make sure your Google Places […]
I’ve mentioned in the past just how important it is to have customer reviews on your Google Places listing, but it’s vital enough that I can’t say it too often! Reviews are a great way for prospective customers to evaluate your business by seeing what past clients are reporting about their experience. But that’s not […]
If you’re a savvy business owner with a Google Places listing and some form of an online advertising campaign, then you should be constantly aware of how your efforts are holding up in order to ensure . However, as you’re probably starting to realize, trying to keep your online advertising efforts on track is practically […]
This past January, we noted that the number-one way to get your business banned from Google Places (a.k.a. Google Maps) is to “keyword-stuff” your Google Maps listing. That is, instead of correctly listing your business as “Bob’s Services” in Google Places, you list it as “Bob’s Appliance HVAC Plumbing Heating Cooling and AC Services of […]
Navigating Your Online Identity Here at Prospect Genius, we know how important it is for our clients to be able to track the return on their investment with our SEO program. That’s why we create a metered number and trackable microsite (with a URL that follows the format “some-service-city.state-biz.com”) so you know which leads are […]
Spam: It’s Bad for Business In past blog posts, we’ve talked about how Google works: the changes to Google Maps that display search results as a combination of organic rankings and map placement; the Google Spam Department, led by Matt Cutts; etc. But we wanted to talk about all this again because Google’s Spam Department […]