How familiar with Google are you, actually? Not just the search engine—we're talking specifically about Google's policies as they pertain to your business. As a business owner, if you're not careful, ignorance or misinformation could wreak havoc on your online advertising efforts. Recently, Prospect Genius discovered two troublesome examples of what can happen when business owners aren't informed. First, some of our clients have been tricked by fraudulent phone calls from scammers pretending to … [Read more...] about Know Your Google
Do you remember having to pass along your Google log-in information when you first signed up with us? That's because, due to one of Google's flawed policies, we needed it in order to access your business's listings and data. It was a flawed policy because it forced you to consolidate all of your Google applications under one username, regardless of whether they were for personal or professional use. This policy created a lot of headaches and confusion, which is why we're so relieved that it has … [Read more...] about Google's New Policy Lets You Separate Business and Personal Accounts
A few weeks ago, Google launched a brand-new platform for small businesses. Called Google My Business, it combines the features of Google+ Local and Google Places for Businesses, streamlining advertising and campaign management. Should you be worried about the change? As a Prospect Genius client, the answer is no. We're staying on top of the updates and can safely say that we'll be able to continue managing your account without any interruption to your campaign. For several years now, we've been … [Read more...] about Should You Be Worried About Google My Business?
Last Wednesday, Google rolled out some major changes: They did away entirely with Google Places, replacing it with the new Google+ Local. If you follow us on Twitter, you’ve already heard, but we thought it would be helpful to go into a little more detail to help folks understand just what this change means for their businesses. (If you want to check out our tweet, you can find it here. It also includes a link to a CNN article covering these changes.) Within two hours of this Google update … [Read more...] about Goodbye, Google Places
Many factors play into the success of your listing on Google Places, and with Google’s continual updates, it can be hard for any active business owner to keep up. That's why we will optimize your Google Places listing for you! As part of your lead generation campaign, we'll work to make sure your Google Places page is accurate, updated, and optimized. When we optimize your Google Places listing, not only do we ensure that your listing is up to date with Google’s latest standards, but we also … [Read more...] about Google Places Optimization
I’ve mentioned in the past just how important it is to have customer reviews on your Google Places listing, but it’s vital enough that I can’t say it too often! Reviews are a great way for prospective customers to evaluate your business by seeing what past clients are reporting about their experience. But that’s not it. Reviews also contribute to higher rankings overall. To put it bluntly, if you don’t have reviews on your Google Places listing, you’re not giving your business a fair shot at … [Read more...] about Scoring Reviews: Make It Easier for Customers to Review Your Business
If you're a savvy business owner with a Google Places listing and some form of an online advertising campaign, then you should be constantly aware of how your efforts are holding up in order to ensure . However, as you're probably starting to realize, trying to keep your online advertising efforts on track is practically a full-time job all on its own. Whether you're contending with the powers-that-be at Google or trying to grasp exactly how valuable your advertising campaign is, it takes a … [Read more...] about Are You Spending Too Much Time Keeping Track of Your Online Presence?
This past January, we noted that the number-one way to get your business banned from Google Places (a.k.a. Google Maps) is to "keyword-stuff" your Google Maps listing. That is, instead of correctly listing your business as "Bob's Services" in Google Places, you list it as "Bob's Appliance HVAC Plumbing Heating Cooling and AC Services of New York, Manhattan, the Bronx, Brooklyn, Staten Island, and Queens." If your business is listed as "Bob's Services" everywhere else on the Internet except for … [Read more...] about Google Maps: Revisted
Navigating Your Online Identity Here at Prospect Genius, we know how important it is for our clients to be able to track the return on their investment with our SEO program. That's why we create a metered number and trackable microsite (with a URL that follows the format "some-service-city.state-biz.com") so you know which leads are coming in from your Prospect Genius campaign. We spend a great deal of time promoting these numbers and microsites all across the Internet and on many different … [Read more...] about The Small Mistake that Could Kill Your SEO Campaign
Spam: It’s Bad for Business In past blog posts, we’ve talked about how Google works: the changes to Google Maps that display search results as a combination of organic rankings and map placement; the Google Spam Department, led by Matt Cutts; etc. But we wanted to talk about all this again because Google’s Spam Department has been stepping up enforcement. They’re taking spam activity on Google Places so seriously that your business may even be banned if caught! The most important thing to … [Read more...] about Don’t Get Banned From Google