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Are You Doing Enough to Get Noticed on Facebook?

Are You Doing Enough to Get Noticed on Facebook?

Today, Facebook essentially doubles as a business directory. It provides businesses with their own pages to display contact information, details about products and services, photos, and more. In this sense, Facebook pages aren’t much different from Google My Business listings. That’s why a growing number of people aren’t even using Google for local business searches […]

Website's ranking

Your Website's Ranking Is Not Important

We repeat: Your website’s ranking is not important. That probably goes against everything you previously thought about SEO. However, as Ryan Shelley points out in a recent article on Search Engine Land, there are much more accurate measures of success: The problem with putting too much emphasis on [ranking] is that the search results aren’t always […]

Website's ranking

5 Quick and Easy Tips to Improve Your Site's Ranking

Your site’s ranking is important. That goes without saying. It’s not the be-all and end-all, but it’s definitely a top concern for businesses that want customers to find them. So, let’s say you’ve already worked hard to fill your site with informative, relevant content and captivating images. It’s frustrating to discover that this isn’t quite enough to […]

Weighing the Pros and Cons of SEO and PPC

In the years we’ve spent blogging about the virtues of search engine optimization (SEO) and online advertising in general, we haven’t focused much on the benefits of pay-per-click (PPC) marketing. Since PPC is a valuable and increasingly popular marketing technique, let’s rectify that right now. But first… Which Is Better: SEO or PPC? Many online […]