Now that summer is only a month away, let's talk about how you want to promote your summertime services. We need to start looking at what you can do right now to boost your bookings this summer. Especially since your competitors probably aren't planning ahead—which gives you an edge. This post will arm you with some strategy ideas to help you book better jobs this season. Let's jump in! How to Book Better Jobs Than Your Competitors This Summer The truth is, most people don’t plan ahead. … [Read more...] about If You Don’t Promote Your Summertime Services Now, You’ll Hate Yourself Later
SEO: Start From the Bottom, Climb Your Way to the Top
Does SEO really take as long as all the marketing specialists say? A good number of people are out there promising much faster results, so there must be a loophole the marketers aren't telling you, right? We wish we had better news for you. However, the reality is that achieving a strong presence on Google and the rest of the web requires time, effort, and patience. Anyone who promises you instant results is just trying to sell you snake oil. Keep reading to find out why SEO takes time, contrary … [Read more...] about SEO: Start From the Bottom, Climb Your Way to the Top
Why You Need High-Quality Images on Social Media to Build Trust
It's no secret you need photos and images to fill out your website. After all, who wants to look at a website that's 100% text? This is one of the reasons we're always asking our clients to send us pictures of their business. Whether they're group shots of the whole staff, pictures of your storefront or office building, or photos of your company truck on various job sites, you need to populate your website with pictures so visitors are more likely to trust you. However, pictures are equally … [Read more...] about Why You Need High-Quality Images on Social Media to Build Trust
Three Tools to Vitalize Your Prospect Genius Campaign
Want more add-on options for your Prospect Genius campaign? Looking for ways to get more bang for your buck? Then, keep reading—because we have some great options for you. As you know, we're committed to growing with our clients. We aren't interested in quick fixes. Instead, we want long-term visibility and lead generation for you. That's why we're always evaluating our service offerings and updating them to fit our clients' evolving needs. As such, we're excited to discuss three tools that can … [Read more...] about Three Tools to Vitalize Your Prospect Genius Campaign
How You Can Use Word of Mouth to Edge Out the Competition
Does it feel like David vs. Goliath out there for your small business? Big companies may be able to outspend you on ad campaigns and merchandising, but there are areas where ad spend has no power. One such area is word of mouth. Glowing reviews and personal referrals are just as good as—if not better than—any marketing money can buy. As long as you consistently deliver satisfying products and/or services, there will inevitably be some chatter about you. Your customers will mention you in … [Read more...] about How You Can Use Word of Mouth to Edge Out the Competition
How to Create an Infographic Quickly and for Free
If you're at all familiar with what it takes to increase your business's visibility online, then you know two things: Informative content matters. High-quality images matter. What if we told you there's an easy way to make content and images work together for your benefit? Combining the value of an informational blog post and the instant appeal of a brightly colored image, we give you: the infographic. What's So Special About Infographics? Infographics are images that contain short, … [Read more...] about How to Create an Infographic Quickly and for Free
Why Customer Service and Facebook Are a Brilliant Match
Local SEO isn't the only way to spread the good word about your business. Offering friendly, helpful customer service is a super-easy way to keep customers happy and strengthen word-of-mouth. After all, customers are much more likely to do repeat business with a company that provides superior customer service. So why not take this one step further and make your customer service efforts public? When you receive customer comments on social media, particularly Facebook, you can respond right there … [Read more...] about Why Customer Service and Facebook Are a Brilliant Match
Why Social Media for Small Businesses Is Essential
For businesses large and small, social media isn't optional anymore. It's essential. Does your business have a social media presence? If not, then you're missing out on a staggering number of benefits—benefits your competitors are probably enjoying as you read this. So, what are the benefits of social media for small businesses? How can you make the most of them? Keep reading to find out. Social Media Fosters Connection One of the biggest reasons for social media's rise has to do with how easily … [Read more...] about Why Social Media for Small Businesses Is Essential
Common Social Media Pitfalls to Be Aware Of
Today, in 2016, the importance of social media for local businesses has been well established. We all know it's a vital way for businesses to connect and engage with potential customers nearby. Ask any online advertiser, and they'll tell you the same thing. However, digital marketing strategist and author Roger Rogerson raises an incisive point: "Everyone is telling you to use social media – but who’s telling you to be careful?" In his recent article, "The Hidden Social Media Dangers for All … [Read more...] about Common Social Media Pitfalls to Be Aware Of
Why Organic Search Will Always Be Vital
As you're well aware, your website can get traffic from countless channels. Social media, paid advertising, and e-mail campaigns all contribute to your site traffic. But did you know that organic results (mainly from Google) remain the most significant source of traffic? This is according to a recent Search Engine Land article by Kristine Schachinger. Titled, "4 Reasons Organic Search Is Better," the article explains why there's no match for the long-term effectiveness of organic, SEO-based … [Read more...] about Why Organic Search Will Always Be Vital