We're always harping on you about what you should be doing online to help your business's search engine optimization efforts. But we sometimes forget to mention what you and your fellow business owners should be doing offline. You know—in the real world. Thankfully, seasoned SEO consultant Marcus Miller is on it. He wrote a wonderful article recently discussing how you can supplement your local SEO with offline advertising. Titled "Local SEO Beyond the Browser," Miller's article dives into the … [Read more...] about Beef Up Your Local SEO With an Offline Boost
When searching for an online advertising provider, business owners must decide between hiring a single SEO professional or hiring a team of SEO professionals. As with any scenario, there are pros and cons for each side. However, according to Jayson DeMers's latest column on Search Engine Land, "The Case for Niche SEO Specialists," a team of SEO specialists is the best choice. Essentially for DeMers, it boils down to whether you want a jack-of-all-trades operating on his own or a group of … [Read more...] about READ: Why a Team of SEO Specialists Is Superior
Think back to the last time you spoke with your Internet marketer or read an article about SEO. Did you find your head swimming in tech jargon? Did you feel like you needed the Rosetta Stone to translate half of what they were talking about? Don't feel bad. The world of online advertising can be somewhat insular and, because it's so complex, it's almost as if a whole new language has developed around it. Thankfully, the experts at Moz recognize the effect that SEO-speak has on the average … [Read more...] about This Glossary of Local Search Terms Is a Lifesaver
Are you getting your money's worth from your online advertising expenses? That's the question many business owners should be asking themselves. You already know that having a web presence is crucial and that hiring an online advertising professional is worth the investment—but are you making the right investment for your company? Once you've decided to hire a provider, it's a little more difficult to figure out if you're actually getting the best return possible. What Are the Options? There are … [Read more...] about Are You Spending Your Online Advertising Dollars Wisely?
Back in 2008, Bob got laid off from his full-time desk job during the economic downturn. Frustrated with the corporate world and itching for more independence, he decided to strike out on his own and do something that he loves: working with his hands. He always had a strong work ethic and often found himself cutting down trees and planting bushes for friends and family, so he figured, "Why not open my own landscaping business?" The following year, Bob made a minuscule living while his wife's … [Read more...] about SEO Can Take Months: A Hard Lesson in Planning Ahead
Each year, we hear from a handful of clients who wish to decrease their spending during the winter. Most often, it's due to the overwhelming costs of the holiday season. We want to make sure small business owners are able to enjoy the holidays with their families without stressing about their online advertising, so we've put together a guide for cutting back on advertising costs without doing long-term damage. Here's what you should, and shouldn't, do when you want to temporarily minimize your … [Read more...] about Want to Cut Back on Advertising Costs This Winter?
Fall is here and winter is right around the corner. That means your business's fourth quarter is officially upon you. So what are you doing for marketing this winter to make sure your company closes out the year strong? Prospect Genius's goal is to provide small business owners with all of the tools they need to create the most successful campaign possible. Whether your business has seasonal offerings that could use extra promotion or you just want to put your company in the best possible … [Read more...] about Winterize Your Marketing
Getting customers to call your business for a job isn't easy. That's why many business owners decide to team up with an online advertising agency to help them generate leads. However, generating leads is only half the battle. Once the leads come in, it's the business's responsibility to close the deal. If you miss a lot of calls, you're missing out on jobs—and essentially paying your advertiser for nothing. At Prospect Genius, our extensive data show that a large percentage of local businesses … [Read more...] about You Might Be Paying Your Advertiser for Nothing
We have a lot of clients who like to periodically search for their business on Google. Understandably, they're curious as to how their campaign is performing and, if they're pay-per-click clients, they want to see how their sponsored ads look on the search results page. But here's the thing: Frequently googling your company can actually sabotage your campaign. This is especially true for companies enrolled in any type of pay-per-click advertising, particularly one using Google AdWords. Here's … [Read more...] about When Pay-Per-Click Becomes Pay-Per-Search
Time and time again, we see desperate business owners frantically sign up for online advertising services as a last resort to save their companies. Their logic is that a quick advertising push will generate the leads they need to get their business back on track. Unfortunately, no form of advertising is going to turn your company around in one month. Here's why. Online Advertising Is Not a Life Raft Online advertising can be the vessel that carries you to your destination, but it isn't going to … [Read more...] about Online Advertising Can't Always Save You