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Google Hawk Update

Could You Be Targeted Next by Google's Aggressive New Filter?

Raise your hand if you wish Google would stop making secret updates already! Just when you think you’ve mastered local search, Google launches a change that turns everything on its head. This time, it’s the Hawk update. This latest update has serious, wide-reaching consequences for small, local businesses like yours. It’s crucial you understand the […]

Siri voice searches

Do You Know What Siri and Voice Searches Mean for Your Website?

When we shared our online marketing predictions for 2017, we detailed how Google is doubling-down on catering to its users’ expectations and experiences. And as virtual personal assistants like Cortana and Siri become more prominent in users’ lives, Google is seeing a significant increase in voice searches. What Do Voice Searches Have to Do With You? You’ve probably […]

Don't Worry: Your PG Site Is Already Optimized for Mobile

We’ve recently heard from a substantial number of clients who were concerned about whether their LeadTrax™ sites were optimized for mobile. Before we delve into an explanation, let us just say this: Yes, your site is optimized for mobile devices. You have nothing to worry about. All of this concern came from the announcement of Google’s latest […]

"Local Search Puzzle" Pieced Together in One Simple Image

Having trouble understanding exactly what goes into your site’s local search rankings, no matter how many times your account manager attempts to demystify it? This should help. Linda Buquet, a local search specialist and community leader of Local Search Forum, recently posted this illustration that simplifies the “puzzle” of local search. As the image shows, the four main […]

How Having a Large Number of Customer Reviews Can Save Your Business

At Prospect Genius, we’re pushing to improve our own web presence through increased customer reviews and social media activity. As we embark on this long-term project, we thought it would be helpful to illustrate why it’s so important for your company to have a large pool of customer reviews online. In fact, customer reviews might […]