You’ve probably noticed that organic search results pages are getting harder and harder to rank on. (This is mostly due to Google’s quest to monetize every inch of space on Page 1, but that’s a rant for another day…) As a result, many business owners are trying paid ads, instead. Most people are using either […]
Are you DIY-ing your company’s paid ads and getting frustrated by your lack of results? You probably started a campaign on Facebook or Google expecting to drive tons of visitors to your website—or, better yet, to generate a slew of new customers. However, for some reason, you’re just not getting the results you were hoping […]
It’s no secret that paid ads are a great way to inject some power into your online marketing efforts. But whether it’s a PPC (pay-per-click) campaign from Google AdWords or a social media campaign from Facebook Ads, you need to be using the platform that best aligns with your business’s needs. This is where most […]
Do you have a plan yet for capitalizing on the holiday season? We know, we know: “It’s only October!” But we all know the holidays have a way of sneaking up on us before we’re ready. This year, why not plan ahead? That’s why we put together this quick guide to help you jump-start your […]
If you’re one of our clients, then you’ve heard us talk about the advantages of paid advertising. In fact, you’re almost certainly sick of hearing about how advertising on Google AdWords and Facebook can be super-effective ways to reach a wider audience. However, in all our talk about these two platforms, we rarely get into […]
Are you thinking about layering some social media on top of your existing marketing program? Would you like to connect with customers beyond your campaign’s currently targeted location? No matter what’s driving you to consider expanding your reach or growing your audience, Facebook Ads are a great option. A budget-friendly alternative to Google AdWords and […]
You’ve heard that social media—particularly Facebook—is vital for small, local business owners. But why? In many ways, social media has become its own form of search. Many people today search on Facebook before ever turning to Google when they’re looking for a local business. They turn to their social network and ask for recommendations or […]
What’s your goal for your small business’s online marketing? This is an essential question to ask yourself before you embark on any particular campaign. Why? Because, without establishing what you want out of it, you may end up going with the wrong strategy, and ultimately wasting your money. This is especially true for your PPC […]
“What are the best next steps for my marketing?” This is a question we hear a lot from our clients. As your small business’s online marketing campaign flourishes, it’s natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius you’re currently using, there’s a way for you […]
Are you one of the countless small business owners who pay a directory like HomeAdvisor, Angie’s List, or Thumbtack? We don’t blame you. When you’re actively using them, paid directory services can be super helpful in producing leads for your company. Because you’re getting leads on a somewhat regular basis, some business owners make the […]
Remember a few weeks ago when we reported on Google’s new Expanded Text Ads? Well, Microsoft very quickly jumped on the bandwagon: On August 23, Bing started testing its own version of Expanded Text Ads. Right now, Bing’s Expanded Text Ads are only available as a pilot test for advertisers. However, you can assume Bing will follow Google’s […]
Google has been offering paid advertising—known as AdWords—for over 15 years. In that time, the format for these ads has stayed relatively the same: a 25-character headline followed by two, 35-character description lines. So when Google started rolling out “Expanded Text Ads” in mid-July, the online advertising world was quite surprised. What Do Google’s Expanded […]
Are you like the countless other small business owners who have been feeling frustrated—to say the least—with Yelp’s review filter? It’s okay if you are. Prospect Genius certainly is, too. Half of the frustration comes from how much Yelp’s review filter obviously favors paid advertisers. The other half comes from how skillfully Yelp seems to be covering it up. […]
For businesses large and small, social media isn’t optional anymore. It’s essential. Does your business have a social media presence? If not, then you’re missing out on a staggering number of benefits—benefits your competitors are probably enjoying as you read this. So, what are the benefits of social media for small businesses? How can you make […]
As you’re well aware, your website can get traffic from countless channels. Social media, paid advertising, and e-mail campaigns all contribute to your site traffic. But did you know that organic results (mainly from Google) remain the most significant source of traffic? This is according to a recent Search Engine Land article by Kristine Schachinger. […]
There’s a common misconception floating around that the only way to change the direction of your advertising is to change advertisers. Many clients don’t realize that it’s simple and easy to transition to a different advertising package within the Prospect Genius program. Instead, they uproot their entire campaign and start over from scratch, costing themselves a […]
If you’ve been paying attention to our blog lately, you’ll know that Facebook is starting to replace Google as the destination for local search. That’s because it’s easier to ask your Facebook friends for personal recommendations than it is to comb through Google’s search results looking for a seemingly well-reviewed business. If you think about it, […]