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Prospect Genius

Prospect Genius

Practical Marketing Solutions - Clean-Plan-Grow

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When Is the Best Time to Use Facebook Ads Versus Google AdWords?

June 13, 2019

Google AdWords vs. Facebook Costs

You've probably noticed that organic search results pages are getting harder and harder to rank on. (This is mostly due to Google's quest to monetize every inch of space on Page 1, but that's a rant for another day...) As a result, many business owners are trying paid ads, instead. Most people … [Read more...] about When Is the Best Time to Use Facebook Ads Versus Google AdWords?

Filed Under: Blog, Tips and Tricks Tagged With: Facebook Ads, Google AdWords, paid advertising

One Major Reason Your Paid Ads Aren’t Getting You Results

April 5, 2018

Are you DIY-ing your company's paid ads and getting frustrated by your lack of results? You probably started a campaign on Facebook or Google expecting to drive tons of visitors to your website—or, better yet, to generate a slew of new customers. However, for some reason, you're just not getting … [Read more...] about One Major Reason Your Paid Ads Aren’t Getting You Results

Filed Under: Blog, Tips and Tricks Tagged With: cost per click, paid advertising, ROI, SEO practices

Facebook Costs Less Than AdWords, But Is It Better?

December 7, 2017

Google AdWords vs. Facebook Costs

It's no secret that paid ads are a great way to inject some power into your online marketing efforts. But whether it's a PPC (pay-per-click) campaign from Google AdWords or a social media campaign from Facebook Ads, you need to be using the platform that best aligns with your business's needs. This … [Read more...] about Facebook Costs Less Than AdWords, But Is It Better?

Filed Under: Blog, Newsletters Tagged With: Facebook Ads, Google AdWords, paid advertising, ppc, resource, social media marketing

How to Start Promoting Holiday Services in October (and Why You Should)

October 12, 2017

Holiday Services

Do you have a plan yet for capitalizing on the holiday season? We know, we know: "It's only October!" But we all know the holidays have a way of sneaking up on us before we're ready. This year, why not plan ahead? That's why we put together this quick guide to help you jump-start your winter … [Read more...] about How to Start Promoting Holiday Services in October (and Why You Should)

Filed Under: Blog, Tips and Tricks Tagged With: Facebook Ads, Google AdWords, holidays, paid advertising, ppc, seasonal services

How Do You Choose Between Facebook Ads and Google AdWords?

September 7, 2017

Facebook Ads Versus Google AdWords

If you're one of our clients, then you've heard us talk about the advantages of paid advertising. In fact, you're almost certainly sick of hearing about how advertising on Google AdWords and Facebook can be super-effective ways to reach a wider audience. However, in all our talk about these two … [Read more...] about How Do You Choose Between Facebook Ads and Google AdWords?

Filed Under: Blog, Newsletters Tagged With: Facebook Ads, Google AdWords, paid advertising, ppc, resource

Facebook Ads Are the Flexible, Affordable Tool You Need

August 3, 2017

Expand your reach with Facebook Ads

Are you thinking about layering some social media on top of your existing marketing program? Would you like to connect with customers beyond your campaign's currently targeted location? No matter what's driving you to consider expanding your reach or growing your audience, Facebook Ads are a great … [Read more...] about Facebook Ads Are the Flexible, Affordable Tool You Need

Filed Under: Blog, Newsletters Tagged With: Facebook Ads, Google AdWords, paid advertising, ppc

How to Compete on Social Media Without Spending a Dime

June 8, 2017

How to Compete on Social Media Without Spending a Dime

You've heard that social media—particularly Facebook—is vital for small, local business owners. But why? In many ways, social media has become its own form of search. Many people today search on Facebook before ever turning to Google when they're looking for a local business. They turn to their … [Read more...] about How to Compete on Social Media Without Spending a Dime

Filed Under: Blog, Tips and Tricks Tagged With: Facebook, paid advertising, resource, social media marketing

Are You Using the Best PPC Strategy for Your Marketing Goal?

May 18, 2017

PPC Strategy

What's your goal for your small business's online marketing? This is an essential question to ask yourself before you embark on any particular campaign. Why? Because, without establishing what you want out of it, you may end up going with the wrong strategy, and ultimately wasting your money. This … [Read more...] about Are You Using the Best PPC Strategy for Your Marketing Goal?

Filed Under: Blog, Tips and Tricks Tagged With: Google AdWords, paid advertising, ppc, resource, strategies

Which of These Online Marketing Strategies Will Be Your Next Step?

April 6, 2017

online marketing strategies

"What are the best next steps for my marketing?" This is a question we hear a lot from our clients. As your small business's online marketing campaign flourishes, it's natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius … [Read more...] about Which of These Online Marketing Strategies Will Be Your Next Step?

Filed Under: Blog, Newsletters Tagged With: CoreSite, google maps, online directories, online marketing, paid advertising, resource, seo, social media marketing

HomeAdvisor Isn't Doing Enough for Your Web Presence

February 16, 2017

HomeAdvisor Isn't Enough for Your Web Presence

Are you one of the countless small business owners who pay a directory like HomeAdvisor, Angie's List, or Thumbtack? We don't blame you. When you're actively using them, paid directory services can be super helpful in producing leads for your company. Because you're getting leads on a somewhat … [Read more...] about HomeAdvisor Isn't Doing Enough for Your Web Presence

Filed Under: Blog, Tips and Tricks Tagged With: angie's list, homeadvisor, lead generation, online directories, paid advertising, pain point, Thumbtack

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Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

P: (800) 689-1273
F: (888) 488-9011
E: hello@prospectgenius.com

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