Blog

online marketing strategies

Which of These Online Marketing Strategies Will Be Your Next Step?

“What are the best next steps for my marketing?” This is a question we hear a lot from our clients. As your small business’s online marketing campaign flourishes, it’s natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius you’re currently using, there’s a way for you […]

HomeAdvisor Isn't Enough for Your Web Presence

HomeAdvisor Isn't Doing Enough for Your Web Presence

Are you one of the countless small business owners who pay a directory like HomeAdvisor, Angie’s List, or Thumbtack? We don’t blame you. When you’re actively using them, paid directory services can be super helpful in producing leads for your company. Because you’re getting leads on a somewhat regular basis, some business owners make the […]

bing's expanded text ads

Get Ready for Bing's Expanded Text Ads

Remember a few weeks ago when we reported on Google’s new Expanded Text Ads? Well, Microsoft very quickly jumped on the bandwagon: On August 23, Bing started testing its own version of Expanded Text Ads. Right now, Bing’s Expanded Text Ads are only available as a pilot test for advertisers. However, you can assume Bing will follow Google’s […]

Do You Know About This Huge Change to Google AdWords?

Google has been offering paid advertising—known as AdWords—for over 15 years. In that time, the format for these ads has stayed relatively the same: a 25-character headline followed by two, 35-character description lines. So when Google started rolling out “Expanded Text Ads” in mid-July, the online advertising world was quite surprised. What Do Google’s Expanded […]

Is Yelp's Review Filter Hiding Your Positive Reviews?

Are you like the countless other small business owners who have been feeling frustrated—to say the least—with Yelp’s review filter? It’s okay if you are. Prospect Genius certainly is, too. Half of the frustration comes from how much Yelp’s review filter obviously favors paid advertisers. The other half comes from how skillfully Yelp seems to be covering it up. […]

Why Social Media for Small Businesses Is Essential

For businesses large and small, social media isn’t optional anymore. It’s essential. Does your business have a social media presence? If not, then you’re missing out on a staggering number of benefits—benefits your competitors are probably enjoying as you read this. So, what are the benefits of social media for small businesses? How can you make […]

Have You Outgrown Your Current Advertising Package?

There’s a common misconception floating around that the only way to change the direction of your advertising is to change advertisers. Many clients don’t realize that it’s simple and easy to transition to a different advertising package within the Prospect Genius program. Instead, they uproot their entire campaign and start over from scratch, costing themselves a […]

For Businesses, Facebook Is Now Pay to Play

If you’ve been paying attention to our blog lately, you’ll know that Facebook is starting to replace Google as the destination for local search. That’s because it’s easier to ask your Facebook friends for personal recommendations than it is to comb through Google’s search results looking for a seemingly well-reviewed business. If you think about it, […]