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Google AdWords Scare Tactic

Why You Can’t Trust This Warning From Google

Have you gotten a call from Google about your AdWords account? Did they tell you that your ads are displaying in other countries and costing you extra money? You’re not alone. Google has been ramping up its AdWords sales efforts—and this means they’ve been aggressively targeting existing AdWords accounts and trying to upsell them. To […]

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How Blogs Help Your SEO More Than You Think

You already understand the fundamental purpose of blogs: to share information and ideas with your audience. But there’s a more practical reason to blog, too. Evidence shows well maintained and updated blogs can actually strengthen your SEO and improve your rankings over time. Blogs, Keywords, and SEO Stephanie LeVonne explains the SEO benefits of a […]

Website's ranking

5 Quick and Easy Tips to Improve Your Site's Ranking

Your site’s ranking is important. That goes without saying. It’s not the be-all and end-all, but it’s definitely a top concern for businesses that want customers to find them. So, let’s say you’ve already worked hard to fill your site with informative, relevant content and captivating images. It’s frustrating to discover that this isn’t quite enough to […]

Have You Been Duped by Yext's PowerListings Scan?

Has Yext recently told you there’s incorrect or missing information about your business online? Yext has been sending reports to small business owners claiming that they aren’t listed on certain sites. These reports contain the alleged “results” of a scan of your business’s directory listings. They are completely inaccurate. Their sole function, at best, is to […]

11 Ways to Fight the Locksmith Scam and Win

Google’s lackluster attempts to beat back the locksmith scam are misfiring and hitting honest locksmith companies instead. Don’t you feel frustrated when you play by the rules but still get targeted by Google? The unfortunate reality is, due to how widespread the scam is, Google automatically puts locksmiths under the microscope simply for being locksmiths. This means […]

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Reminder: Traditional SEO Is as Influential as Ever

With the growing emphasis on local rankings in Google Maps, it’s easy for business owners to forget about the significance of traditional SEO and organic search rankings. Thankfully, a recent article by Christopher Ratcliff reminds business owners of the enduring importance of organic SEO—especially as it relates to local rankings. The article discusses how Google revealed […]

Shocking News: Russia Buys Google

So, this is pretty unbelievable news. Very quietly, over the last two weeks, some of our country’s biggest search engine companies have moved their operations over to Russia. Google, Yahoo!, and Bing are among these companies. The news hasn’t been publicly announced yet, but we managed to get an early scoop. Why the move? Our […]

Why Does Your Business Have So Many Missed Calls?

Have we told you lately how important it is to answer your phone? We’ve noticed many of our clients have a staggering number of missed calls. It all started with Google. In doing our day-to-day marketing tasks for clients, we discovered many clients are consistently missing important calls from Google. Not only is this a pain for us—because then we […]

Why You Should Give Your Company E-Mail Address a Makeover

Is an unprofessional e-mail address holding you back? It’s a common refrain for job seekers, as unprofessional e-mail addresses on resumes can make prospective employers think twice about hiring them. But did you know that it can have the same effect on prospective customers seeking local service providers? An unprofessional e-mail address might convince them not […]

No, Fake Reviews Are Not Harmless

You keep hearing about how important it is to have customer reviews on your Google, Yelp, and Facebook listings. In fact, a majority of what you’ve heard has probably come straight from us. After all, we’re always harping on the fact that customer reviews are crucial because they improve your SEO and make you more appealing […]

Avoid the Land Mine of Conflicting Information

Conflicting information is a hidden land mine that business owners step on repeatedly. We’ve talked at length about how the success of a campaign is a result of synergy—all aspects of your online presence working together to generate greater results—but this synergy can be inverted, as well. If there are aspects of your campaign that don’t match or work […]

Google Now Displays Tweets in Search Results

Earlier this year, Google announced that it had reached a deal with Twitter to display tweets in its search results. On May 19, the experts at Search Engine Land noticed that Google was finally executing its plan, as tweets began appearing prominently in a “new and more graphical way” on mobile search results. Desktop searches have not […]

For Businesses, Facebook Is Now Pay to Play

If you’ve been paying attention to our blog lately, you’ll know that Facebook is starting to replace Google as the destination for local search. That’s because it’s easier to ask your Facebook friends for personal recommendations than it is to comb through Google’s search results looking for a seemingly well-reviewed business. If you think about it, […]

Facebook Is the New Google

Facebook isn’t just for stalking your old classmates anymore. In the past few years, Facebook has evolved into a hub for exchanging information—everything from political opinions to diet tips to breaking news—among friends, coworkers, and relatives. People even outsource their own questions, asking trusted friends who they recommend for local doctors, dentists, hair dressers, repairmen, contractors, and so […]

For SEO Companies, Two’s a Crowd

At Prospect Genius, we’ve seen countless businesses destroy their Internet presence by working with more than one SEO company at the same time. To hardworking small business owners, doubling their efforts just makes sense, especially with the logical assumption that extra manpower and resources will generate even better results. Unfortunately, online advertising is unlike most […]

Are You Spending Too Much Time Keeping Track of Your Online Presence?

If you’re a savvy business owner with a Google Places listing and some form of an online advertising campaign, then you should be constantly aware of how your efforts are holding up in order to ensure . However, as you’re probably starting to realize, trying to keep your online advertising efforts on track is practically […]