You already understand the fundamental purpose of blogs: to share information and ideas with your audience. But there’s a more practical reason to blog, too. Evidence shows well maintained and updated blogs can actually strengthen your SEO and improve your rankings over time. Blogs, Keywords, and SEO Stephanie LeVonne explains the SEO benefits of a […]
Your site’s ranking is important. That goes without saying. It’s not the be-all and end-all, but it’s definitely a top concern for businesses that want customers to find them. So, let’s say you’ve already worked hard to fill your site with informative, relevant content and captivating images. It’s frustrating to discover that this isn’t quite enough to […]
Has Yext recently told you there’s incorrect or missing information about your business online? Yext has been sending reports to small business owners claiming that they aren’t listed on certain sites. These reports contain the alleged “results” of a scan of your business’s directory listings. They are completely inaccurate. Their sole function, at best, is to […]
Google’s lackluster attempts to beat back the locksmith scam are misfiring and hitting honest locksmith companies instead. Don’t you feel frustrated when you play by the rules but still get targeted by Google? The unfortunate reality is, due to how widespread the scam is, Google automatically puts locksmiths under the microscope simply for being locksmiths. This means […]
With the growing emphasis on local rankings in Google Maps, it’s easy for business owners to forget about the significance of traditional SEO and organic search rankings. Thankfully, a recent article by Christopher Ratcliff reminds business owners of the enduring importance of organic SEO—especially as it relates to local rankings. The article discusses how Google revealed […]
So, this is pretty unbelievable news. Very quietly, over the last two weeks, some of our country’s biggest search engine companies have moved their operations over to Russia. Google, Yahoo!, and Bing are among these companies. The news hasn’t been publicly announced yet, but we managed to get an early scoop. Why the move? Our […]
Have we told you lately how important it is to answer your phone? We’ve noticed many of our clients have a staggering number of missed calls. It all started with Google. In doing our day-to-day marketing tasks for clients, we discovered many clients are consistently missing important calls from Google. Not only is this a pain for us—because then we […]
When it comes to maintaining your small business’s online presence, it can feel like there are too many variables out of your control. Search engines like Google seem to hold all the cards most of the time. The truth is, unless you know how to plan and execute an effective online advertising campaign—or you hire […]
Is an unprofessional e-mail address holding you back? It’s a common refrain for job seekers, as unprofessional e-mail addresses on resumes can make prospective employers think twice about hiring them. But did you know that it can have the same effect on prospective customers seeking local service providers? An unprofessional e-mail address might convince them not […]
You keep hearing about how important it is to have customer reviews on your Google, Yelp, and Facebook listings. In fact, a majority of what you’ve heard has probably come straight from us. After all, we’re always harping on the fact that customer reviews are crucial because they improve your SEO and make you more appealing […]