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Prospect Genius

Prospect Genius

Practical Marketing Solutions - Clean-Plan-Grow

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How to Undercut Google’s Pay-to-Play Model and Advertise on a Budget

September 15, 2020

It's genuinely depressing to think about the totality of words we've wasted whining about Google's pay-to-play model. Not because we regret the time spent educating our readers, but because we wish this weren't the reality of digital marketing in 2020. Especially during a crippling … [Read more...] about How to Undercut Google’s Pay-to-Play Model and Advertise on a Budget

Filed Under: Blog, Tips and Tricks Tagged With: budgeting, Google, ppc, social media marketing, word of mouth

Why You Can’t Trust This Warning From Google

January 2, 2019

Google AdWords Scare Tactic

Have you gotten a call from Google about your AdWords account? Did they tell you that your ads are displaying in other countries and costing you extra money? You're not alone. Google has been ramping up its AdWords sales efforts—and this means they've been aggressively targeting existing AdWords … [Read more...] about Why You Can’t Trust This Warning From Google

Filed Under: Blog, Newsletters Tagged With: adwords, Google, scare tactic

How Blogs Help Your SEO More Than You Think

February 24, 2017

Prospect Genius logo

You already understand the fundamental purpose of blogs: to share information and ideas with your audience. But there's a more practical reason to blog, too. Evidence shows well maintained and updated blogs can actually strengthen your SEO and improve your rankings over time. Blogs, Keywords, and … [Read more...] about How Blogs Help Your SEO More Than You Think

Filed Under: Blog, Tips and Tricks Tagged With: article digest, Blogging, Google, SEO practices

5 Quick and Easy Tips to Improve Your Site's Ranking

September 7, 2016

Website's ranking

Your site's ranking is important. That goes without saying. It's not the be-all and end-all, but it's definitely a top concern for businesses that want customers to find them. So, let's say you've already worked hard to fill your site with informative, relevant content and captivating images. It's … [Read more...] about 5 Quick and Easy Tips to Improve Your Site's Ranking

Filed Under: Blog, Tips and Tricks Tagged With: best practices, Google, images, link building, search engines, seo, site ranking

Have You Been Duped by Yext's PowerListings Scan?

June 2, 2016

Has Yext recently told you there's incorrect or missing information about your business online? Yext has been sending reports to small business owners claiming that they aren't listed on certain sites. These reports contain the alleged "results" of a scan of your business's directory listings. They … [Read more...] about Have You Been Duped by Yext's PowerListings Scan?

Filed Under: Blog, Newsletters Tagged With: bing, directory listings, Google, yahoo, Yelp, Yext

11 Ways to Fight the Locksmith Scam and Win

May 25, 2016

Google's lackluster attempts to beat back the locksmith scam are misfiring and hitting honest locksmith companies instead. Don't you feel frustrated when you play by the rules but still get targeted by Google? The unfortunate reality is, due to how widespread the scam is, Google automatically puts … [Read more...] about 11 Ways to Fight the Locksmith Scam and Win

Filed Under: Blog, Tips and Tricks Tagged With: Google, locksmiths, new customers, scams

Reminder: Traditional SEO Is as Influential as Ever

April 21, 2016

Google My Business dashboard

With the growing emphasis on local rankings in Google Maps, it's easy for business owners to forget about the significance of traditional SEO and organic search rankings. Thankfully, a recent article by Christopher Ratcliff reminds business owners of the enduring importance of organic SEO—especially … [Read more...] about Reminder: Traditional SEO Is as Influential as Ever

Filed Under: Blog Tagged With: Google, google maps, local search, Organic results, search engine rankings

Shocking News: Russia Buys Google

April 1, 2016

So, this is pretty unbelievable news. Very quietly, over the last two weeks, some of our country's biggest search engine companies have moved their operations over to Russia. Google, Yahoo!, and Bing are among these companies. The news hasn't been publicly announced yet, but we managed to get an … [Read more...] about Shocking News: Russia Buys Google

Filed Under: Blog, Newsletters Tagged With: April Fools, bing, Google, putin, russia, search engines, yahoo

Why Does Your Business Have So Many Missed Calls?

March 3, 2016

Have we told you lately how important it is to answer your phone? We've noticed many of our clients have a staggering number of missed calls. It all started with Google. In doing our day-to-day marketing tasks for clients, we discovered many clients are consistently missing important calls from … [Read more...] about Why Does Your Business Have So Many Missed Calls?

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: CallTrax, customer calls, Google, missed calls

One Simple Way to Take Control of Your Online Presence

February 18, 2016

When it comes to maintaining your small business's online presence, it can feel like there are too many variables out of your control. Search engines like Google seem to hold all the cards most of the time. The truth is, unless you know how to plan and execute an effective online advertising … [Read more...] about One Simple Way to Take Control of Your Online Presence

Filed Under: Blog, Tips and Tricks Tagged With: conflicting information, directory listings, Google, online presence

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Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

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