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Prospect Genius

Prospect Genius

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How Google’s Greed Is Slashing Your Website Traffic

November 27, 2019

Google's new slogan should be, "Helping Goliath pummel David." If you’ve been following this blog for a while, then you already know how we feel about Google and their reckless behavior towards the little guy. But for newcomers, here's a quick recap: Google’s motivation will always be to … [Read more...] about How Google’s Greed Is Slashing Your Website Traffic

Filed Under: Blog, Newsletters, The Google Guru Tagged With: Google AdWords, Google Local Services, ppc, SERPs

When Is the Best Time to Use Facebook Ads Versus Google AdWords?

June 13, 2019

Google AdWords vs. Facebook Costs

You've probably noticed that organic search results pages are getting harder and harder to rank on. (This is mostly due to Google's quest to monetize every inch of space on Page 1, but that's a rant for another day...) As a result, many business owners are trying paid ads, instead. Most people … [Read more...] about When Is the Best Time to Use Facebook Ads Versus Google AdWords?

Filed Under: Blog, Tips and Tricks Tagged With: Facebook Ads, Google AdWords, paid advertising

If You Don’t Promote Your Summertime Services Now, You’ll Hate Yourself Later

May 21, 2019

How to Book Better Jobs This Summer

Now that summer is only a month away, let's talk about how you want to promote your summertime services. We need to start looking at what you can do right now to boost your bookings this summer. Especially since your competitors probably aren't planning ahead—which gives you an edge. This post … [Read more...] about If You Don’t Promote Your Summertime Services Now, You’ll Hate Yourself Later

Filed Under: Blog, Tips and Tricks Tagged With: Facebook Ads, Google AdWords, ppc, seasonal services, social media, summer

What You Need to Know About Google AdWords Billing

January 11, 2018

Confused by Google AdWords Billing

If you're confused by the way Google bills you for AdWords, you're not alone. Not even a little. We have countless clients who feel like the Google AdWords billing system is overly complicated. We don't blame them. Why can't it just be a bill for the same amount on the same date every month—you … [Read more...] about What You Need to Know About Google AdWords Billing

Filed Under: Blog, The Google Guru Tagged With: bills, Google AdWords, pain point, resource

Facebook Costs Less Than AdWords, But Is It Better?

December 7, 2017

Google AdWords vs. Facebook Costs

It's no secret that paid ads are a great way to inject some power into your online marketing efforts. But whether it's a PPC (pay-per-click) campaign from Google AdWords or a social media campaign from Facebook Ads, you need to be using the platform that best aligns with your business's needs. This … [Read more...] about Facebook Costs Less Than AdWords, But Is It Better?

Filed Under: Blog, Newsletters Tagged With: Facebook Ads, Google AdWords, paid advertising, ppc, resource, social media marketing

How to Start Promoting Holiday Services in October (and Why You Should)

October 12, 2017

Holiday Services

Do you have a plan yet for capitalizing on the holiday season? We know, we know: "It's only October!" But we all know the holidays have a way of sneaking up on us before we're ready. This year, why not plan ahead? That's why we put together this quick guide to help you jump-start your winter … [Read more...] about How to Start Promoting Holiday Services in October (and Why You Should)

Filed Under: Blog, Tips and Tricks Tagged With: Facebook Ads, Google AdWords, holidays, paid advertising, ppc, seasonal services

How Do You Choose Between Facebook Ads and Google AdWords?

September 7, 2017

Facebook Ads Versus Google AdWords

If you're one of our clients, then you've heard us talk about the advantages of paid advertising. In fact, you're almost certainly sick of hearing about how advertising on Google AdWords and Facebook can be super-effective ways to reach a wider audience. However, in all our talk about these two … [Read more...] about How Do You Choose Between Facebook Ads and Google AdWords?

Filed Under: Blog, Newsletters Tagged With: Facebook Ads, Google AdWords, paid advertising, ppc, resource

Facebook Ads Are the Flexible, Affordable Tool You Need

August 3, 2017

Expand your reach with Facebook Ads

Are you thinking about layering some social media on top of your existing marketing program? Would you like to connect with customers beyond your campaign's currently targeted location? No matter what's driving you to consider expanding your reach or growing your audience, Facebook Ads are a great … [Read more...] about Facebook Ads Are the Flexible, Affordable Tool You Need

Filed Under: Blog, Newsletters Tagged With: Facebook Ads, Google AdWords, paid advertising, ppc

5 Examples of Google Not Caring About Your Best Interests

June 15, 2017

Google Isn't Always Right

How many times have you heard Google claim its most recent update is designed to improve user experience? We hear this claim so frequently, it's fair to call it Google's M.O. However, when Google refers to users, is it really referring to advertisers? The truth is, for many users—particularly small … [Read more...] about 5 Examples of Google Not Caring About Your Best Interests

Filed Under: Blog, The Google Guru Tagged With: Google AdWords, google maps, google policies

Are You Using the Best PPC Strategy for Your Marketing Goal?

May 18, 2017

PPC Strategy

What's your goal for your small business's online marketing? This is an essential question to ask yourself before you embark on any particular campaign. Why? Because, without establishing what you want out of it, you may end up going with the wrong strategy, and ultimately wasting your money. This … [Read more...] about Are You Using the Best PPC Strategy for Your Marketing Goal?

Filed Under: Blog, Tips and Tricks Tagged With: Google AdWords, paid advertising, ppc, resource, strategies

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Rensselaer, NY 12144

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