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Prospect Genius

Prospect Genius

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Do You Know What to Ask When Hiring an SEO Company?

October 22, 2019

To ask the right questions of a prospective SEO company, you first need a baseline understanding of online advertising. Unfortunately, if you're a small, local business owner with little knowledge of online marketing strategies, then you probably don't quite know what to ask. That's why Kim … [Read more...] about Do You Know What to Ask When Hiring an SEO Company?

Filed Under: Blog, Tips and Tricks Tagged With: article digest, BYOS, ghost copy, LeadTrax, seo companies, SEO practices

Is Your Mobile Site Ready to Carry the Team for You?

October 26, 2017

Mobile-first index

At an industry event this week in New York City, Google's Gary Illyes spoke about one of the search giant's latest endeavors: mobile-first indexing. Illyes said this project has begun to roll out, with an undisclosed number of websites already affected. The timeline for a complete roll-out also … [Read more...] about Is Your Mobile Site Ready to Carry the Team for You?

Filed Under: Blog, The Google Guru Tagged With: article digest, Google updates, mobile search

Warning: Your Social Media Strategy Could Make or Break Your SEO

August 24, 2017

Warning: Your Social Media Strategy Could Make or Break Your SEO

When it comes to SEO, how important is your social media strategy? It's an ongoing debate. In 2014, Google's Matt Cutts proclaimed that "social signals," like posts on Facebook and Twitter, have nothing to do with Google's search algorithm. This directly opposed what many industry specialists … [Read more...] about Warning: Your Social Media Strategy Could Make or Break Your SEO

Filed Under: Blog, Tips and Tricks Tagged With: article digest, Google Algorithm, social media marketing

Don't Be Afraid to Get Emotional in Local Search

July 27, 2017

Don't Be Afraid to Get Emotional in Local Search

At first thought, you might not believe emotions have anything to do with local searches for things like appliance repairs, junk removal services, or window installation. Indeed, these topics appear rather dry. However, as Ryan Shelley uncovers in his recent article on Search Engine Land, emotion is … [Read more...] about Don't Be Afraid to Get Emotional in Local Search

Filed Under: Blog, Tips and Tricks Tagged With: article digest, emotion, local search, new customers

Is Facebook Preparing to Take Over Google in Local Search?

June 22, 2017

Is Facebook Preparing to Take Over Google in Local Search?

We've lightly joked before that Facebook is the new Google. This is mainly because Facebook users are asking their social network for recommendations of local businesses rather than conducting their own searches on Google. However, as Wesley Young wrote in a recent article on Search Engine Land, … [Read more...] about Is Facebook Preparing to Take Over Google in Local Search?

Filed Under: Blog Tagged With: article digest, Facebook, Google listing, local businesses, local search

The Google My Business Updates You Didn't Hear About

May 26, 2017

If you follow our blog at all, then you know at least a little bit about the ever-changing nature of Google. The search giant is constantly updating its algorithm and the way it presents information to users. For major updates, Google typically makes a public announcement. However, for smaller … [Read more...] about The Google My Business Updates You Didn't Hear About

Filed Under: Blog, The Google Guru Tagged With: article digest, google my business, local businesses, local search

Your Website's Ranking Is Not Important

April 28, 2017

Website's ranking

We repeat: Your website's ranking is not important. That probably goes against everything you previously thought about SEO. However, as Ryan Shelley points out in a recent article on Search Engine Land, there are much more accurate measures of success: The problem with putting too much emphasis on … [Read more...] about Your Website's Ranking Is Not Important

Filed Under: Blog Tagged With: article digest, best practices, conversion rate, pain point, rankings, resource, Search Engine Land, traffic

Keep a Close Eye on Your Google Star Rating

March 30, 2017

Google star rating

Be on the lookout for any changes to your Google star rating! Seeking to provide a valuable user experience, Google has long highlighted customer reviews and star ratings on its business listings. However, Google has altogether changed the way it determines and displays a business's star rating. Of … [Read more...] about Keep a Close Eye on Your Google Star Rating

Filed Under: Blog, The Google Guru Tagged With: article digest, customer reviews, Google listing

How Blogs Help Your SEO More Than You Think

February 24, 2017

Prospect Genius logo

You already understand the fundamental purpose of blogs: to share information and ideas with your audience. But there's a more practical reason to blog, too. Evidence shows well maintained and updated blogs can actually strengthen your SEO and improve your rankings over time. Blogs, Keywords, and … [Read more...] about How Blogs Help Your SEO More Than You Think

Filed Under: Blog, Tips and Tricks Tagged With: article digest, Blogging, Google, SEO practices

New Study Proves Why Your Business Needs Local Online Advertising

January 27, 2017

Google profile in local search

The Pew Research Center recently published the results of a survey conducted in 2016 regarding Internet trends in the U.S. The results aren't altogether surprising by themselves, but they do make the current state of the Internet undeniably clear: The vast majority of Americans are now interacting … [Read more...] about New Study Proves Why Your Business Needs Local Online Advertising

Filed Under: Blog Tagged With: article digest, internet marketing, local online advertising, Pew Research Center

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Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

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