Blog

Mobile-first index

Is Your Mobile Site Ready to Carry the Team for You?

At an industry event this week in New York City, Google’s Gary Illyes spoke about one of the search giant’s latest endeavors: mobile-first indexing. Illyes said this project has begun to roll out, with an undisclosed number of websites already affected. The timeline for a complete roll-out also remains undisclosed. All of this “undisclosed” information […]

Don't Be Afraid to Get Emotional in Local Search

Don't Be Afraid to Get Emotional in Local Search

At first thought, you might not believe emotions have anything to do with local searches for things like appliance repairs, junk removal services, or window installation. Indeed, these topics appear rather dry. However, as Ryan Shelley uncovers in his recent article on Search Engine Land, emotion is what powers every local search, and what ultimately […]

Website's ranking

Your Website's Ranking Is Not Important

We repeat: Your website’s ranking is not important. That probably goes against everything you previously thought about SEO. However, as Ryan Shelley points out in a recent article on Search Engine Land, there are much more accurate measures of success: The problem with putting too much emphasis on [ranking] is that the search results aren’t always […]

Google star rating

Keep a Close Eye on Your Google Star Rating

Be on the lookout for any changes to your Google star rating! Seeking to provide a valuable user experience, Google has long highlighted customer reviews and star ratings on its business listings. However, Google has altogether changed the way it determines and displays a business’s star rating. Of course, it’s still based on customer reviews, but it […]

Prospect Genius logo

How Blogs Help Your SEO More Than You Think

You already understand the fundamental purpose of blogs: to share information and ideas with your audience. But there’s a more practical reason to blog, too. Evidence shows well maintained and updated blogs can actually strengthen your SEO and improve your rankings over time. Blogs, Keywords, and SEO Stephanie LeVonne explains the SEO benefits of a […]

Google profile in local search

New Study Proves Why Your Business Needs Local Online Advertising

The Pew Research Center recently published the results of a survey conducted in 2016 regarding Internet trends in the U.S. The results aren’t altogether surprising by themselves, but they do make the current state of the Internet undeniably clear: The vast majority of Americans are now interacting with the online world on a regular basis in various forms. […]

Do You Know About This Huge Change to Google AdWords?

Google has been offering paid advertising—known as AdWords—for over 15 years. In that time, the format for these ads has stayed relatively the same: a 25-character headline followed by two, 35-character description lines. So when Google started rolling out “Expanded Text Ads” in mid-July, the online advertising world was quite surprised. What Do Google’s Expanded […]