You don’t need to be a marketing whiz to understand that customer reviews are vital to your business’s growth. Ask any local business owner who has spent time improving their web presence, and they’ll tell you: Customer reviews can make or break your business. For instance, most people are aware that: The majority of U.S. […]
You know the old saying, “If you don’t have anything nice to say, don’t say anything at all”? Sometimes you want to shout that at your computer screen when you read a negative customer review about your local business. But guess what? Customers who complain are actually doing you a favor. Now, hear us out. […]
Want more add-on options for your Prospect Genius campaign? Looking for ways to get more bang for your buck? Then, keep reading—because we have some great options for you. As you know, we’re committed to growing with our clients. We aren’t interested in quick fixes. Instead, we want long-term visibility and lead generation for you. […]
Be on the lookout for any changes to your Google star rating! Seeking to provide a valuable user experience, Google has long highlighted customer reviews and star ratings on its business listings. However, Google has altogether changed the way it determines and displays a business’s star rating. Of course, it’s still based on customer reviews, but it […]
Does it feel like David vs. Goliath out there for your small business? Big companies may be able to outspend you on ad campaigns and merchandising, but there are areas where ad spend has no power. One such area is word of mouth. Glowing reviews and personal referrals are just as good as—if not better than—any […]
Your business can’t have an effective online presence if it doesn’t have any customer reviews. Why? Because when people are hiring a new business, they want to be sure they’re making the right choice. Reading about other people’s experiences helps them decide which business will best align with their needs. They’ll be able to see […]
Are you like the countless other small business owners who have been feeling frustrated—to say the least—with Yelp’s review filter? It’s okay if you are. Prospect Genius certainly is, too. Half of the frustration comes from how much Yelp’s review filter obviously favors paid advertisers. The other half comes from how skillfully Yelp seems to be covering it up. […]
Wouldn’t SEO campaigns be so much easier if you could just flip a switch and watch them go? Alas, the Internet simply doesn’t work that way. Launching an online marketing campaign takes a lot of time. To ensure extended success, Prospect Genius—and many standup companies like us—must run through an exhaustive, time-consuming process when setting up any new campaign. If […]
Today, in 2016, the importance of social media for local businesses has been well established. We all know it’s a vital way for businesses to connect and engage with potential customers nearby. Ask any online advertiser, and they’ll tell you the same thing. However, digital marketing strategist and author Roger Rogerson raises an incisive point: “Everyone […]
You keep hearing about how important it is to have customer reviews on your Google, Yelp, and Facebook listings. In fact, a majority of what you’ve heard has probably come straight from us. After all, we’re always harping on the fact that customer reviews are crucial because they improve your SEO and make you more appealing […]