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Google star rating

Keep a Close Eye on Your Google Star Rating

Be on the lookout for any changes to your Google star rating! Seeking to provide a valuable user experience, Google has long highlighted customer reviews and star ratings on its business listings. However, Google has altogether changed the way it determines and displays a business’s star rating. Of course, it’s still based on customer reviews, but it […]

Is Yelp's Review Filter Hiding Your Positive Reviews?

Are you like the countless other small business owners who have been feeling frustrated—to say the least—with Yelp’s review filter? It’s okay if you are. Prospect Genius certainly is, too. Half of the frustration comes from how much Yelp’s review filter obviously favors paid advertisers. The other half comes from how skillfully Yelp seems to be covering it up. […]

Why Do Rewarding SEO Campaigns Demand Your Patience?

Wouldn’t SEO campaigns be so much easier if you could just flip a switch and watch them go? Alas, the Internet simply doesn’t work that way. Launching an online marketing campaign takes a lot of time. To ensure extended success, Prospect Genius—and many standup companies like us—must run through an exhaustive, time-consuming process when setting up any new campaign. If […]

Common Social Media Pitfalls to Be Aware Of

Today, in 2016, the importance of social media for local businesses has been well established. We all know it’s a vital way for businesses to connect and engage with potential customers nearby. Ask any online advertiser, and they’ll tell you the same thing. However, digital marketing strategist and author Roger Rogerson raises an incisive point: “Everyone […]

No, Fake Reviews Are Not Harmless

You keep hearing about how important it is to have customer reviews on your Google, Yelp, and Facebook listings. In fact, a majority of what you’ve heard has probably come straight from us. After all, we’re always harping on the fact that customer reviews are crucial because they improve your SEO and make you more appealing […]

A Hands-Off Campaign Means Cookie-Cutter Advertising

You hire an online advertising company because you don’t want to do all the work yourself. We get it. But here’s the thing: Any worthwhile campaign is going to require a mild amount of effort on your part. Unless you want drop-you-in-a-directory, cookie-cutter advertising, you can’t be completely hands off when it comes to your campaign. You […]

READ THIS: "4 Things Most Leaders Don't Know About SEO"

By now, you’ve heard of the term “search engine optimization” (SEO for short), and at least recognize that there’s a lot of significance behind it. However, according to a recent article on Search Engine Land, there’s still a lot about SEO that business owners don’t know. In his article, “4 Things Most Leaders Don’t Understand About SEO,” […]

Yelp's Review Filter Poses Unfair Disadvantage for Many Businesses

Are you frustrated because Yelp is hiding all 10 of your positive reviews, and showing just the one, bogus, negative review? You’re not alone. Thousands of businesses have suffered through the exact same situation. In fact, Prospect Genius is one of them! While Yelp may often succeed in its purpose—”To connect people with great local […]

How Having a Large Number of Customer Reviews Can Save Your Business

At Prospect Genius, we’re pushing to improve our own web presence through increased customer reviews and social media activity. As we embark on this long-term project, we thought it would be helpful to illustrate why it’s so important for your company to have a large pool of customer reviews online. In fact, customer reviews might […]

Make Your Presence Known: Get More Customer Reviews Online

Day in and day out, you’re churning out terrific work for seemingly appreciative customers. You have no shortage of confidence in the quality of your services. So how come your online presence doesn’t reflect that? Why aren’t your company’s customer reviews pages brimming with five-star ratings? Unfortunately, it’s not enough to perform dependable dryer repairs […]

Keep Calm and Carry On: How to Respond to a Negative Review

Customer reviews are a blessing and a curse. When you have countless satisfied customers leaving you glowing reviews on directories like Google+ Local, Yelp, Facebook, Angie’s List, CitySearch, and so on, your business gets a huge boost and your self-esteem soars. But as soon as you notice one negative review, a record scratches and the party stops. […]