This case study illustrates how we developed an AdWords pay-per-click campaign to more than double our client’s monthly call volumes.
We launched an AdWords pay-per-click advertising campaign for All Bergen Appliance Service, LLC. The image above is one of the ads as displayed on an actual Google search results page. The campaign featured targeted, tested ads designed to capture motivated searchers looking for local appliance repair services using Google search.
We initiated the PPC campaign in mid-May 2017, and the client’s incoming leads jumped from an average of approximately 200 leads per month to just over 300 leads received in May. Leads increased to over 450 in July. Because of the way the ads display, the PPC campaign increases “calls” (blue) and generates “PPC calls” (orange).
We helped the client increase incoming calls from prospective customers from 203 in April 2017 (the month prior to the PPC launch) to 464 in July 2017!