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Is AI Recommending You, or Your Competitor?

Last Updated: July 6, 2026

A Semrush study found that the sites cited in AI results are often not the same ones ranking at the top of Google’s traditional search results. For local businesses, that creates an opportunity. That matters because local SEO has felt crowded for a long time. If you were not near the top, it was easy to […]

Google’s June 2026 Spam Update Has Arrived. Will Your Site Hold Up?

Last Updated: June 30, 2026

Google has rolled out its June 2026 spam update, and whenever that happens, plenty of business owners have the same reaction: great, now what? The short version: if your site is useful, clear, and built with some care, you are in a much better position than businesses that have been relying on shortcuts, filler, or […]

Fake Reviews on Your Website Are Not Clever. They Fail With Humans and Machines.

Last Updated: May 18, 2026

We have been seeing a frustrating pattern lately. Some small businesses are trying to use AI to generate fake customer reviews, then treating those reviews like they belong on a company website. That is a bad idea for all the obvious reasons. It is dishonest. It is misleading. And as of October of 2024, it […]

Why “AI Rank Tracking” Is Not as Real as Vendors Want You to Think

Last Updated: May 4, 2026

“You keep using that word. I do not think it means what you think it means.” That line from The Princess Bride fits a lot of the talk around “AI rank tracking” right now. More and more companies are suggesting they can track your business inside AI tools the way SEO platforms track keyword rankings […]

How to Build Location Pages That Help You Rank, Not Drag You Down

Last Updated: April 17, 2026

  Most location pages are a waste of time. Not because location pages are bad, but because most of them are just the same page copied over and over with a different town name dropped in. Same services. Same FAQs. Same testimonials. Same sales pitch. Sometimes there is also a layer of AI-generated filler on […]

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