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online marketing strategies

Which of These Online Marketing Strategies Will Be Your Next Step?

“What are the best next steps for my marketing?” This is a question we hear a lot from our clients. As your small business’s online marketing campaign flourishes, it’s natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius you’re currently using, there’s a way for you […]

Harness PPC to Level-Up Your Dumpster Rental Marketing

There’s an easy trick to boosting your dumpster company’s online marketing success. Add PPC! Adding PPC (pay-per-click) advertising to your dumpster service’s SEO campaign can help take it to the next level. SEO and PPC are distinct strategies that work in vastly different ways to promote your dumpster rental service online. Combining them after you’ve already established […]

Holiday budget for online marketing

How to Keep the Holidays From Ruining Your Online Marketing

It’s no secret that most of us stretch our budgets a little thin over the holiday season. With parties to host and gifts to buy, money disappears quickly. And for many small business owners, the slightly blurred line between personal and business finances means the holidays can impact some of your company’s operations—like online marketing. […]

Website's ranking

5 Quick and Easy Tips to Improve Your Site's Ranking

Your site’s ranking is important. That goes without saying. It’s not the be-all and end-all, but it’s definitely a top concern for businesses that want customers to find them. So, let’s say you’ve already worked hard to fill your site with informative, relevant content and captivating images. It’s frustrating to discover that this isn’t quite enough to […]

Local SEO: To DIY or Not to DIY?

After reading up on Google’s countless webmaster resources, you’ve managed to put together a pretty decent-looking Maps listing for your local business. Feeling confident, you wonder, “How hard could the rest of my online advertising really be?” This is usually the gateway that leads small business owners into handling their own local SEO and online advertising. Some […]

Why Do Rewarding SEO Campaigns Demand Your Patience?

Wouldn’t SEO campaigns be so much easier if you could just flip a switch and watch them go? Alas, the Internet simply doesn’t work that way. Launching an online marketing campaign takes a lot of time. To ensure extended success, Prospect Genius—and many standup companies like us—must run through an exhaustive, time-consuming process when setting up any new campaign. If […]

How to Make the Right Change in Advertising for Your Small Business

Are you planning on switching up your online advertising? Nervous about making the transition? Whether you’re switching to a whole new advertiser or just setting a new advertising goal, taking the next step involves a lot of uncertainty. However, with the right tools and mindset, you’ll be able to confidently change directions and put your small business […]

"Local Search Puzzle - Illustrated"

Take a Behind-the-Scenes Look at Prospect Genius

When you hear us talk about SEO and lead generation, do you feel like Charlie Brown listening to his teacher go, “Wah wah-wah wah wah”? If you’re not someone who specializes in online advertising, it’s perfectly understandable to feel confused—and, frankly, a little bored—about what it is we do. However, it’s important to know a little […]

READ THIS: "4 Things Most Leaders Don't Know About SEO"

By now, you’ve heard of the term “search engine optimization” (SEO for short), and at least recognize that there’s a lot of significance behind it. However, according to a recent article on Search Engine Land, there’s still a lot about SEO that business owners don’t know. In his article, “4 Things Most Leaders Don’t Understand About SEO,” […]

Have You Outgrown Your Current Advertising Package?

There’s a common misconception floating around that the only way to change the direction of your advertising is to change advertisers. Many clients don’t realize that it’s simple and easy to transition to a different advertising package within the Prospect Genius program. Instead, they uproot their entire campaign and start over from scratch, costing themselves a […]

REPORT: Images of Cats Nearly Double Your Site Traffic

A brand-new study from the Pew Research Center was published today, and as always, it contains lots of relevant and actionable information for us advertisers. However, there was one finding in particular that startled us. According to the study, which examined the analytics of thousands of websites, there is a correlation between website traffic and the presence of cat […]

"Local Search Puzzle" Pieced Together in One Simple Image

Having trouble understanding exactly what goes into your site’s local search rankings, no matter how many times your account manager attempts to demystify it? This should help. Linda Buquet, a local search specialist and community leader of Local Search Forum, recently posted this illustration that simplifies the “puzzle” of local search. As the image shows, the four main […]

HomeAdvisor: Helping Large Companies Crush Small Ones

Are you using HomeAdvisor to locally market your appliance repair company? You’re joined by hundreds of other nearby appliance services, many of which are at a huge disadvantage. You’ve probably gotten this feeling already—that the game is rigged in favor of larger companies with greater resources—and we’re here to confirm your suspicions. HomeAdvisor is bad for small […]

How to Find the Online Advertising Program That's Best for Your Business

You’re a savvy business owner, and you know that becoming more visible on the Internet is vital to your company’s success. But the number of online advertising buzzwords is completely overwhelming. You’re supremely skilled in your own trade, but how are you supposed to figure out the best strategy for online advertising when your Internet […]

Weighing the Pros and Cons of SEO and PPC

In the years we’ve spent blogging about the virtues of search engine optimization (SEO) and online advertising in general, we haven’t focused much on the benefits of pay-per-click (PPC) marketing. Since PPC is a valuable and increasingly popular marketing technique, let’s rectify that right now. But first… Which Is Better: SEO or PPC? Many online […]

Take Full Advantage of What Prospect Genius Has to Offer

You’ve already taken the perfect first step in signing up for Prospect Genius’s online advertising services. But are you doing everything you can to optimize your campaign’s success? Work gets busy, and it’s easier to just leave your campaign in the hands of our specialists. While you can enjoy some success by doing that, you’ll […]

For SEO Companies, Two’s a Crowd

At Prospect Genius, we’ve seen countless businesses destroy their Internet presence by working with more than one SEO company at the same time. To hardworking small business owners, doubling their efforts just makes sense, especially with the logical assumption that extra manpower and resources will generate even better results. Unfortunately, online advertising is unlike most […]