In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! Ready for another installment of optimism in the time of COVID? Discount Appliances Repair - HVAC is a … [Read more...] about Genius Success Stories, Vol. 6: Robust Recovery Thanks to Seasoned SEO
In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! We're back with another success story, and boy do we have a doozy for you this week! Shout out to … [Read more...] about Genius Success Stories, Vol. 2: Over One Thousand Calls Per Month?!
"What are the best next steps for my marketing?" This is a question we hear a lot from our clients. As your small business's online marketing campaign flourishes, it's natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius … [Read more...] about Which of These Online Marketing Strategies Will Be Your Next Step?
There's an easy trick to boosting your dumpster company's online marketing success. Add PPC! Adding PPC (pay-per-click) advertising to your dumpster service's SEO campaign can help take it to the next level. SEO and PPC are distinct strategies that work in vastly different ways to promote your … [Read more...] about Harness PPC to Level-Up Your Dumpster Rental Marketing
It's no secret that most of us stretch our budgets a little thin over the holiday season. With parties to host and gifts to buy, money disappears quickly. And for many small business owners, the slightly blurred line between personal and business finances means the holidays can impact some of your … [Read more...] about How to Keep the Holidays From Ruining Your Online Marketing
Your site's ranking is important. That goes without saying. It's not the be-all and end-all, but it's definitely a top concern for businesses that want customers to find them. So, let's say you've already worked hard to fill your site with informative, relevant content and captivating images. It's … [Read more...] about 5 Quick and Easy Tips to Improve Your Site's Ranking
After reading up on Google's countless webmaster resources, you've managed to put together a pretty decent-looking Maps listing for your local business. Feeling confident, you wonder, "How hard could the rest of my online advertising really be?" This is usually the gateway that leads small business … [Read more...] about Local SEO: To DIY or Not to DIY?
Wouldn’t SEO campaigns be so much easier if you could just flip a switch and watch them go? Alas, the Internet simply doesn't work that way. Launching an online marketing campaign takes a lot of time. To ensure extended success, Prospect Genius—and many standup companies like us—must run through an … [Read more...] about Why Do Rewarding SEO Campaigns Demand Your Patience?
Are you planning on switching up your online advertising? Nervous about making the transition? Whether you're switching to a whole new advertiser or just setting a new advertising goal, taking the next step involves a lot of uncertainty. However, with the right tools and mindset, you'll be able to … [Read more...] about How to Make the Right Change in Advertising for Your Small Business
How long do you plan to keep your company in business? For the vast majority of business owners, the answer is something longer than 90 days. Why, then, are many business owners so reluctant to invest in online advertising for the long haul? If you want a long-lasting web presence that gets stronger … [Read more...] about Why You Must Give Your SEO Campaign Time