Blog

For SEO Companies, Two’s a Crowd

At Prospect Genius, we’ve seen countless businesses destroy their Internet presence by working with more than one SEO company at the same time. To hardworking small business owners, doubling their efforts just makes sense, especially with the logical assumption that extra manpower and resources will generate even better results. Unfortunately, online advertising is unlike most […]

Online Presence: Keep It Consistent

As most companies with an online presence already know, your Google+ Local listing is a vital part of your web advertising campaign. But, unfortunately, it’s one of the trickiest to handle. With Google’s quality guidelines undergoing constant revisions, your listing is at risk for receiving a violation—and all the negative consequences that go along with […]

Prospect Genius Reports Continuing Growth, Hiring

Despite weak jobs growth nationwide, Prospect Genius is pleased to announce the continued expansion of their local online marketing firm. This search engine optimization company, based in Troy, New York, has seen a 20% growth in full-time staff during the first half of 2012. With new positions created in the sales, content management, and administrative […]

Prospect Genius Moves Offices, Expands to a Larger Facility

Business owners in New York’s Capital Region will soon be able to find the online advertising specialists at Prospect Genius in a whole new location. Starting in April, Prospect Genius will be moving its growing team into a newer, larger facility in Troy, NY. As a result, the team will be better equipped to provide […]

If Your Business Stalls, Call 41CALLS

As a new way to reach out to potential clients, Prospect Genius has just started up a new radio advertising campaign. Broadcast on 104.9 and 100.9 FM, this new radio ad focuses on drawing attention to our effective search engine optimization product. With a target audience of Capital District-area business owners, this ad is coming […]

Fresh Off the Press: Announcing New Product Offerings to Help Your SEO Campaign

The PG team is continually working to ensure our customers receive the best, most comprehensive service. As a result, we’re constantly coming up with new ideas of how to better serve you. Today we’d like to announce a few brand-new product offerings that will help us make certain you really are getting a full-spectrum of […]

Bring Your Website into the 21st Century–It’s Easier Than You Think!

If a picture is worth a thousand words, what’s a video worth? A whole lot when it comes to your company’s website! Adding video content to your local business’s site can actually make a big difference in the effectiveness of your Internet presence, helping you convert more site visitors into paying customers. The simple truth […]

Google For Dummies

Do you know how Google works? Probably not. But to get the most out of Google, local businesses need to have a basic understanding of how this search engine operates—and how it can help or hurt you. There’s no need to go into the complicated algorithms, but learning about the four different parts of Google […]

All that glitters is not gold-Make sure your advertising company is reputable

We all know that when something sounds too good to be true, it probably is! But somehow, small business owners sometimes forget to apply this logic to online advertising… The simple truth is that you make certain you’re getting value for your marketing dollars, it pays to ask questions when an online advertising company promises […]

Why Doesn't Prospect Genius Focus on PPC?

Many of you have asked us why our program doesn’t emphasize pay-per-click advertising. Since the question is both very good, and very popular, I’d like to take a moment to explain some things that many people are not aware of. It’s clear that small business owners all over the country are astute and familiar with […]