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Prospect Genius

Prospect Genius

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Could You Be Targeted Next by Google's Aggressive New Filter?

October 4, 2017

Google Hawk Update

Raise your hand if you wish Google would stop making secret updates already! Just when you think you've mastered local search, Google launches a change that turns everything on its head. This time, it's the Hawk update. This latest update has serious, wide-reaching consequences for small, local … [Read more...] about Could You Be Targeted Next by Google's Aggressive New Filter?

Filed Under: Blog, Newsletters, The Google Guru Tagged With: Google Algorithm, Google listing, Google updates, local search, pain point, resource

Why You Need High-Quality Images on Social Media to Build Trust

July 5, 2017

Why You Need High-Quality Images on Social Media to Build Trust

It's no secret you need photos and images to fill out your website. After all, who wants to look at a website that's 100% text? This is one of the reasons we're always asking our clients to send us pictures of their business. Whether they're group shots of the whole staff, pictures of your … [Read more...] about Why You Need High-Quality Images on Social Media to Build Trust

Filed Under: Blog, Newsletters Tagged With: best practices, facebook pages, Google listing, images, photo gallery, social media

Is Facebook Preparing to Take Over Google in Local Search?

June 22, 2017

Is Facebook Preparing to Take Over Google in Local Search?

We've lightly joked before that Facebook is the new Google. This is mainly because Facebook users are asking their social network for recommendations of local businesses rather than conducting their own searches on Google. However, as Wesley Young wrote in a recent article on Search Engine Land, … [Read more...] about Is Facebook Preparing to Take Over Google in Local Search?

Filed Under: Blog Tagged With: article digest, Facebook, Google listing, local businesses, local search

How to Arm Yourself Against Dangerous Phishing Scams

June 1, 2017

phishing scams

Have you gotten this phone call? Caller: "Hi, this is Alan from Vandelay Web Services. We scanned Google for your business and, according to our report, your business is not currently on Google." You: "Uh... That's weird because I work with an online marketing company that manages my Google listing … [Read more...] about How to Arm Yourself Against Dangerous Phishing Scams

Filed Under: Blog, Newsletters Tagged With: Google listing, resource, scams

Keep a Close Eye on Your Google Star Rating

March 30, 2017

Google star rating

Be on the lookout for any changes to your Google star rating! Seeking to provide a valuable user experience, Google has long highlighted customer reviews and star ratings on its business listings. However, Google has altogether changed the way it determines and displays a business's star rating. Of … [Read more...] about Keep a Close Eye on Your Google Star Rating

Filed Under: Blog, The Google Guru Tagged With: article digest, customer reviews, Google listing

Want to Dominate Local Search Results? Here's One Thing You Need

March 14, 2017

local search results

You want to be one of the first local businesses people see when they search for products or services you offer. Obviously, you know that to be prominent and visible in local search results, you need placement on Google Maps. So, it makes sense that you would start your online marketing efforts with … [Read more...] about Want to Dominate Local Search Results? Here's One Thing You Need

Filed Under: Blog, Tips and Tricks Tagged With: Google listing, google maps, local businesses, local search, local SEO

How Local Search Empowers Small Businesses to Compete

February 9, 2017

Local search for small business

How can a small business like yours compete with big brands? Four words: Focus on local search. The fact that you operate on a local level can be your biggest strength in the battle against large corporations. Many big names rank nationally in organic search results; however, they don't necessarily … [Read more...] about How Local Search Empowers Small Businesses to Compete

Filed Under: Blog, Tips and Tricks Tagged With: Google listing, google maps, local search, pain point, small businesses

Are You Trashing Your Online Marketing Without Knowing It?

October 19, 2016

Trashing online marketing team's efforts

Now that you've hired an online marketing team to help your small business, your work is done, right? Not quite. It's really tempting to want to hand your marketer the keys and never think about your website or Google again. However, that's not how it works. During the initial weeks and months of … [Read more...] about Are You Trashing Your Online Marketing Without Knowing It?

Filed Under: Blog, Tips and Tricks Tagged With: campaign performance, Google listing, online marketing mistakes, pain point

Google My Business Updates You Need to Know About

September 29, 2016

Google My Business dashboard

If you've been frustrated with how difficult it is to monitor activity on your Google My Business account, you'll be relieved to hear about some updates that just rolled out. Most notably, business owners are excited about an update that now pushes notifications to your dashboard. You can see in … [Read more...] about Google My Business Updates You Need to Know About

Filed Under: Blog, The Google Guru Tagged With: Google listing, google my business

Enrich Your Local Business's Google Profile by Adding Images

September 22, 2016

Google profile in local search

We're always harping on business owners to up their photo game. Websites with photos simply perform much better than those without. Plain and simple. But did you know it's just as important to have photos on your business's Google profile, too? This hasn't always been the case. In fact, it's only … [Read more...] about Enrich Your Local Business's Google Profile by Adding Images

Filed Under: Blog, Tips and Tricks Tagged With: Google listing, google my business, images, local search, photo gallery

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Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

P: (800) 689-1273
F: (888) 488-9011
E: hello@prospectgenius.com

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