In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! Ready for another installment of optimism in the time of COVID? Discount Appliances Repair - HVAC is a small business in Arlington, VA, that saw a significant drop-off in jobs and new leads this spring due to the pandemic. Spring is usually a busy season for them, as you can see from the 2019 data … [Read more...] about Genius Success Stories, Vol. 6: Robust Recovery Thanks to Seasoned SEO
Genius Success Stories, Vol. 2: Over One Thousand Calls Per Month?!
In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! We're back with another success story, and boy do we have a doozy for you this week! Shout out to Suncoast Sound, a car audio company in Monroe, LA, for topping over one thousand calls per month! They've been with us since the beginning—all the way back in 2009. (Gosh, we feel old...) Over the … [Read more...] about Genius Success Stories, Vol. 2: Over One Thousand Calls Per Month?!
Genius Success Stories, Vol. 1: Google Maps Is Indispensable
In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! At this point, it’s cliché to open up with, “Now, more than ever…” or to even mention “these uncertain times.” Everyone gets it. We’ve all been existing in 2020. So, we’ll just say this: Owning a small business right now is a harrowing battle. BUT — Despite everything that's been going down, … [Read more...] about Genius Success Stories, Vol. 1: Google Maps Is Indispensable
Little Known Ways to Market Yourself in a New Location
So, your business is ranking pretty well in your hometown. But what if you want to get more jobs in the next town over? Or maybe you want to expand into a different state entirely? No problem. Prospect Genius has a handful of cost-effective strategies to help you target a new service area without going over budget. Of course, the strategy we prescribe will depend on how far away your second address is. Thankfully, we've had lots of success solving this problem for clients and business … [Read more...] about Little Known Ways to Market Yourself in a New Location
SEO: Start From the Bottom, Climb Your Way to the Top
Does SEO really take as long as all the marketing specialists say? A good number of people are out there promising much faster results, so there must be a loophole the marketers aren't telling you, right? We wish we had better news for you. However, the reality is that achieving a strong presence on Google and the rest of the web requires time, effort, and patience. Anyone who promises you instant results is just trying to sell you snake oil. Keep reading to find out why SEO takes time, contrary … [Read more...] about SEO: Start From the Bottom, Climb Your Way to the Top
One Negative Customer Review Is Better Than No Reviews at All
You know the old saying, "If you don't have anything nice to say, don't say anything at all"? Sometimes you want to shout that at your computer screen when you read a negative customer review about your local business. But guess what? Customers who complain are actually doing you a favor. Now, hear us out. Obviously, customers who write you glowing reviews are doing you the real favor. However, as it turns out, negative customer reviews can still be mildly beneficial to your overall web … [Read more...] about One Negative Customer Review Is Better Than No Reviews at All
5 Examples of Google Not Caring About Your Best Interests
How many times have you heard Google claim its most recent update is designed to improve user experience? We hear this claim so frequently, it's fair to call it Google's M.O. However, when Google refers to users, is it really referring to advertisers? The truth is, for many users—particularly small business owners who seek local visibility on Google—their best interests often do not align with Google's. At the end of the day, it's a corporation, and its bottom line is all about revenue. You have … [Read more...] about 5 Examples of Google Not Caring About Your Best Interests
Which of These Online Marketing Strategies Will Be Your Next Step?
"What are the best next steps for my marketing?" This is a question we hear a lot from our clients. As your small business's online marketing campaign flourishes, it's natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius you're currently using, there's a way for you to keep climbing the ladder, if that's what you want. Of course, what you do next depends largely on what you've already done. You can't just start hiking … [Read more...] about Which of These Online Marketing Strategies Will Be Your Next Step?
Want to Dominate Local Search Results? Here's One Thing You Need
You want to be one of the first local businesses people see when they search for products or services you offer. Obviously, you know that to be prominent and visible in local search results, you need placement on Google Maps. So, it makes sense that you would start your online marketing efforts with a Google Maps listing for your business. There are a lot of reasons to believe Google Maps and a handful of other sites (namely Yelp and Facebook) are all you need to be visible on a local level. … [Read more...] about Want to Dominate Local Search Results? Here's One Thing You Need
How Local Search Empowers Small Businesses to Compete
How can a small business like yours compete with big brands? Four words: Focus on local search. The fact that you operate on a local level can be your biggest strength in the battle against large corporations. Many big names rank nationally in organic search results; however, they don't necessarily have the upper hand when it comes to local search. So if you leverage local search the right way, you can stay competitive with larger brands and come out on top. Here's what you need to know. Local … [Read more...] about How Local Search Empowers Small Businesses to Compete