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online marketing strategies

Which of These Online Marketing Strategies Will Be Your Next Step?

“What are the best next steps for my marketing?” This is a question we hear a lot from our clients. As your small business’s online marketing campaign flourishes, it’s natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius you’re currently using, there’s a way for you […]

Don't Believe Us About the Importance of Accurate Listings?

We tell our clients over and over again that the accuracy of their online listings can make or break their advertising efforts. If your listings don’t have accurate, consistent information across the board, then you’re fighting a losing battle. Our lectures are often met with skepticism. How important could all these little listings really be?  In Moz’s […]

Why Do Rewarding SEO Campaigns Demand Your Patience?

Wouldn’t SEO campaigns be so much easier if you could just flip a switch and watch them go? Alas, the Internet simply doesn’t work that way. Launching an online marketing campaign takes a lot of time. To ensure extended success, Prospect Genius—and many standup companies like us—must run through an exhaustive, time-consuming process when setting up any new campaign. If […]

Google My Business dashboard

Reminder: Traditional SEO Is as Influential as Ever

With the growing emphasis on local rankings in Google Maps, it’s easy for business owners to forget about the significance of traditional SEO and organic search rankings. Thankfully, a recent article by Christopher Ratcliff reminds business owners of the enduring importance of organic SEO—especially as it relates to local rankings. The article discusses how Google revealed […]

What You Don't Know About Directory Listings Can Hurt You

How much do you know about your small business’s directory listings? Our guess: Not nearly as much as you should. They may seem negligible compared to the overwhelming, day-to-day demands of running a business; however, if you don’t stay on top of them, your directory listings could wind up being populated with incorrect information about your company. […]

Google Maps: Revisted

This past January, we noted that the number-one way to get your business banned from Google Places (a.k.a. Google Maps) is to “keyword-stuff” your Google Maps listing. That is, instead of correctly listing your business as “Bob’s Services” in Google Places, you list it as “Bob’s Appliance HVAC Plumbing Heating Cooling and AC Services of […]