In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! Ready for another installment of optimism in the time of COVID? Discount Appliances Repair - HVAC is a … [Read more...] about Genius Success Stories, Vol. 6: Robust Recovery Thanks to Seasoned SEO
In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! We're back with another success story, and boy do we have a doozy for you this week! Shout out to … [Read more...] about Genius Success Stories, Vol. 2: Over One Thousand Calls Per Month?!
In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! At this point, it’s cliché to open up with, “Now, more than ever…” or to even mention “these uncertain … [Read more...] about Genius Success Stories, Vol. 1: Google Maps Is Indispensable
So, your business is ranking pretty well in your hometown. But what if you want to get more jobs in the next town over? Or maybe you want to expand into a different state entirely? No problem. Prospect Genius has a handful of cost-effective strategies to help you target a new service area … [Read more...] about Little Known Ways to Market Yourself in a New Location
Does SEO really take as long as all the marketing specialists say? A good number of people are out there promising much faster results, so there must be a loophole the marketers aren't telling you, right? We wish we had better news for you. However, the reality is that achieving a strong presence on … [Read more...] about SEO: Start From the Bottom, Climb Your Way to the Top
You know the old saying, "If you don't have anything nice to say, don't say anything at all"? Sometimes you want to shout that at your computer screen when you read a negative customer review about your local business. But guess what? Customers who complain are actually doing you a favor. Now, hear … [Read more...] about One Negative Customer Review Is Better Than No Reviews at All
How many times have you heard Google claim its most recent update is designed to improve user experience? We hear this claim so frequently, it's fair to call it Google's M.O. However, when Google refers to users, is it really referring to advertisers? The truth is, for many users—particularly small … [Read more...] about 5 Examples of Google Not Caring About Your Best Interests
"What are the best next steps for my marketing?" This is a question we hear a lot from our clients. As your small business's online marketing campaign flourishes, it's natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius … [Read more...] about Which of These Online Marketing Strategies Will Be Your Next Step?
You want to be one of the first local businesses people see when they search for products or services you offer. Obviously, you know that to be prominent and visible in local search results, you need placement on Google Maps. So, it makes sense that you would start your online marketing efforts with … [Read more...] about Want to Dominate Local Search Results? Here's One Thing You Need
How can a small business like yours compete with big brands? Four words: Focus on local search. The fact that you operate on a local level can be your biggest strength in the battle against large corporations. Many big names rank nationally in organic search results; however, they don't necessarily … [Read more...] about How Local Search Empowers Small Businesses to Compete