Running your own business and setting your own hours is the American dream. While it is a lot of work, it’s not impossible--and it doesn’t have to mean sacrificing time spent with family or never getting to partake in the activities you enjoy. Although it’s very common for small business owners to … [Read more...] about How Do American Small Business Owners Balance Work and Life? [INFOGRAPHIC]
How Much Money Are You Losing From Missed Calls?
Do you even notice your phone buzzing in your pocket or ringing on your desk anymore? Many business owners find themselves tuning out their ringing phones for the sake of their own time, energy, and sanity. After all, an endless stream of phone calls comes with the territory of owning a small … [Read more...] about How Much Money Are You Losing From Missed Calls?
4 Tips for Small Business Owners to Balance Work and Life
As a small business owner, do you find it hard to balance work and life? Do you feel like you're never able to turn off your work phone or throw a ball around with your kids? It may not surprise you to hear that many small business owners have the same difficulties. In fact, according to a study by … [Read more...] about 4 Tips for Small Business Owners to Balance Work and Life
How You Can Use Word of Mouth to Edge Out the Competition
Does it feel like David vs. Goliath out there for your small business? Big companies may be able to outspend you on ad campaigns and merchandising, but there are areas where ad spend has no power. One such area is word of mouth. Glowing reviews and personal referrals are just as good as—if not … [Read more...] about How You Can Use Word of Mouth to Edge Out the Competition
How Local Search Empowers Small Businesses to Compete
How can a small business like yours compete with big brands? Four words: Focus on local search. The fact that you operate on a local level can be your biggest strength in the battle against large corporations. Many big names rank nationally in organic search results; however, they don't necessarily … [Read more...] about How Local Search Empowers Small Businesses to Compete
3 Ways HomeAdvisor Is Unfair to Small Businesses
There's one complaint about HomeAdvisor that we hear over and over from our clients: It feels like the game is rigged against small appliance repair companies in favor of larger companies with greater resources. We're here to tell you you're right. Here's why. 1. You Miss Out on Too … [Read more...] about 3 Ways HomeAdvisor Is Unfair to Small Businesses
How to Keep the Holidays From Ruining Your Online Marketing
It's no secret that most of us stretch our budgets a little thin over the holiday season. With parties to host and gifts to buy, money disappears quickly. And for many small business owners, the slightly blurred line between personal and business finances means the holidays can impact some of your … [Read more...] about How to Keep the Holidays From Ruining Your Online Marketing
Why All the Smartest Small Businesses Have a Custom Domain
Here's a word of advice you may not hear from other marketing teams: Own a custom domain for your small business. We've seen too many small business owners get burned by not having one. The best way to preserve your web ranking, presence, and overall marketing efforts is to purchase your own, … [Read more...] about Why All the Smartest Small Businesses Have a Custom Domain
Is Yelp's Review Filter Hiding Your Positive Reviews?
Are you like the countless other small business owners who have been feeling frustrated—to say the least—with Yelp's review filter? It's okay if you are. Prospect Genius certainly is, too. Half of the frustration comes from how much Yelp's review filter obviously favors paid advertisers. The other … [Read more...] about Is Yelp's Review Filter Hiding Your Positive Reviews?
The Four Most Commonly Misunderstood PPC Metrics
Look. Online advertising isn't easy. Not only is it time consuming—it's downright confusing. Why else would there be an entire industry made up of professionals who have devoted their days and years to studying the nuances of online advertising? If it were easy, every business owner would be doing … [Read more...] about The Four Most Commonly Misunderstood PPC Metrics