Running your own business and setting your own hours is the American dream. While it is a lot of work, it’s not impossible--and it doesn’t have to mean sacrificing time spent with family or never getting to partake in the activities you enjoy. Although it’s very common for small business owners to work more than the standard 40-hour work week, over half of American small business owners report that they are in a better financial situation since beginning their own business while still … [Read more...] about How Do American Small Business Owners Balance Work and Life? [INFOGRAPHIC]
Do you even notice your phone buzzing in your pocket or ringing on your desk anymore? Many business owners find themselves tuning out their ringing phones for the sake of their own time, energy, and sanity. After all, an endless stream of phone calls comes with the territory of owning a small business—and a good chunk of the time, they're useless calls from solicitors. Usually, though, there are a lot of customer calls mixed in there. So if you're just letting your phone ring and not picking up, … [Read more...] about How Much Money Are You Losing From Missed Calls?
As a small business owner, do you find it hard to balance work and life? Do you feel like you're never able to turn off your work phone or throw a ball around with your kids? It may not surprise you to hear that many small business owners have the same difficulties. In fact, according to a study by The Alternative Board, entrepreneurs in the U.S. often work far more than the average adult: 30% work more than 50 hours per week, and 19% work more than 60! Needless to say, you're not the only one … [Read more...] about 4 Tips for Small Business Owners to Balance Work and Life
Does it feel like David vs. Goliath out there for your small business? Big companies may be able to outspend you on ad campaigns and merchandising, but there are areas where ad spend has no power. One such area is word of mouth. Glowing reviews and personal referrals are just as good as—if not better than—any marketing money can buy. As long as you consistently deliver satisfying products and/or services, there will inevitably be some chatter about you. Your customers will mention you in … [Read more...] about How You Can Use Word of Mouth to Edge Out the Competition
How can a small business like yours compete with big brands? Four words: Focus on local search. The fact that you operate on a local level can be your biggest strength in the battle against large corporations. Many big names rank nationally in organic search results; however, they don't necessarily have the upper hand when it comes to local search. So if you leverage local search the right way, you can stay competitive with larger brands and come out on top. Here's what you need to know. Local … [Read more...] about How Local Search Empowers Small Businesses to Compete
There's one complaint about HomeAdvisor that we hear over and over from our clients: It feels like the game is rigged against small appliance repair companies in favor of larger companies with greater resources. We're here to tell you you're right. Here's why. 1. You Miss Out on Too Many Jobs We'll start off with the most obvious pain point: You can't possibly respond quickly enough to leads. The only way to be successful on HomeAdvisor is to respond immediately to every single lead that comes … [Read more...] about 3 Ways HomeAdvisor Is Unfair to Small Businesses
It's no secret that most of us stretch our budgets a little thin over the holiday season. With parties to host and gifts to buy, money disappears quickly. And for many small business owners, the slightly blurred line between personal and business finances means the holidays can impact some of your company's operations—like online marketing. If you're feeling the squeeze of the holidays on your small business's budget, it's fine to tighten your belt—but don't let it affect your online marketing. … [Read more...] about How to Keep the Holidays From Ruining Your Online Marketing
Here's a word of advice you may not hear from other marketing teams: Own a custom domain for your small business. We've seen too many small business owners get burned by not having one. The best way to preserve your web ranking, presence, and overall marketing efforts is to purchase your own, custom domain that contains your exact business name. In this post, we explain the importance of owning your custom domain and the hazards of not doing so. We also offer suggestions for what to do when you … [Read more...] about Why All the Smartest Small Businesses Have a Custom Domain
Are you like the countless other small business owners who have been feeling frustrated—to say the least—with Yelp's review filter? It's okay if you are. Prospect Genius certainly is, too. Half of the frustration comes from how much Yelp's review filter obviously favors paid advertisers. The other half comes from how skillfully Yelp seems to be covering it up. Have any of these happened to your business? Some of your customers have left you positive reviews, but they've been filtered out … [Read more...] about Is Yelp's Review Filter Hiding Your Positive Reviews?
Look. Online advertising isn't easy. Not only is it time consuming—it's downright confusing. Why else would there be an entire industry made up of professionals who have devoted their days and years to studying the nuances of online advertising? If it were easy, every business owner would be doing it themselves, and everyone would be successful at it. Unfortunately, that's just not the reality. PPC is a prime example of how confusing online advertising can be to the uninitiated. With so many … [Read more...] about The Four Most Commonly Misunderstood PPC Metrics