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Holiday budget for online marketing

How to Keep the Holidays From Ruining Your Online Marketing

It’s no secret that most of us stretch our budgets a little thin over the holiday season. With parties to host and gifts to buy, money disappears quickly. And for many small business owners, the slightly blurred line between personal and business finances means the holidays can impact some of your company’s operations—like online marketing. […]

custom domain for small business

Why All the Smartest Small Businesses Have a Custom Domain

Here’s a word of advice you may not hear from other marketing teams: Own a custom domain for your small business.  We’ve seen too many small business owners get burned by not having one. The best way to preserve your web ranking, presence, and overall marketing efforts is to purchase your own, custom domain that contains your exact […]

Is Yelp's Review Filter Hiding Your Positive Reviews?

Are you like the countless other small business owners who have been feeling frustrated—to say the least—with Yelp’s review filter? It’s okay if you are. Prospect Genius certainly is, too. Half of the frustration comes from how much Yelp’s review filter obviously favors paid advertisers. The other half comes from how skillfully Yelp seems to be covering it up. […]

For Businesses, Facebook Is Now Pay to Play

If you’ve been paying attention to our blog lately, you’ll know that Facebook is starting to replace Google as the destination for local search. That’s because it’s easier to ask your Facebook friends for personal recommendations than it is to comb through Google’s search results looking for a seemingly well-reviewed business. If you think about it, […]