If you're a savvy business owner with a Google Places listing and some form of an online advertising campaign, then you should be constantly aware of how your efforts are holding up in order to ensure . However, as you're probably starting to realize, trying to keep your online advertising efforts on track is practically a full-time job all on its own. Whether you're contending with the powers-that-be at Google or trying to grasp exactly how valuable your advertising campaign is, it takes a … [Read more...] about Are You Spending Too Much Time Keeping Track of Your Online Presence?
Search Results for: customer reviews
Stay Positive: Manage Your Online Reputation!
One of the best ways for you to enhance the online reputation of your business is to promote reviews and testimonials about your services from past customers. Maintaining a positive online reputation is key to the future growth of your business. However, motivating clients to provide you with quality reviews is not quite as easy as it sounds. At Prospect Genius, we've developed a few strategies in our own attempts to gather more customer reviews, and we're happy to share them here because they … [Read more...] about Stay Positive: Manage Your Online Reputation!
Fresh Off the Press: Announcing New Product Offerings to Help Your SEO Campaign
The PG team is continually working to ensure our customers receive the best, most comprehensive service. As a result, we’re constantly coming up with new ideas of how to better serve you. Today we’d like to announce a few brand-new product offerings that will help us make certain you really are getting a full-spectrum of top-quality options for your online advertising campaign. E-mail to Phone Do your e-mails sit around for days (or longer) because you just don’t have time to check the computer? … [Read more...] about Fresh Off the Press: Announcing New Product Offerings to Help Your SEO Campaign
Totally lost when it comes to closing a deal? Read this and become an expert!
At Prospect Genius, we work with hundreds of small businesses and have a front-row view of their advertising and deal-closing techniques. That puts us in the pretty unique position of being able to see what actually works and what isn't terribly effective... I thought it might be helpful to share some tips and tricks that may help you close more business deals, allowing you to learn from the experiences of other local companies just like yours. Keep reading to find out how simple steps can help … [Read more...] about Totally lost when it comes to closing a deal? Read this and become an expert!
How to Compete on Social Media Without Spending a Dime
You've heard that social media—particularly Facebook—is vital for small, local business owners. But why? In many ways, social media has become its own form of search. Many people today search on Facebook before ever turning to Google when they're looking for a local business. They turn to their social network and ask for recommendations or referrals for whatever service they need. ("Can anyone recommend a good plumber in the Albany area?") For most people, it's easier to poll their friends and … [Read more...] about How to Compete on Social Media Without Spending a Dime
Which of These Online Marketing Strategies Will Be Your Next Step?
"What are the best next steps for my marketing?" This is a question we hear a lot from our clients. As your small business's online marketing campaign flourishes, it's natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius you're currently using, there's a way for you to keep climbing the ladder, if that's what you want. Of course, what you do next depends largely on what you've already done. You can't just start hiking … [Read more...] about Which of These Online Marketing Strategies Will Be Your Next Step?
How Local Search Empowers Small Businesses to Compete
How can a small business like yours compete with big brands? Four words: Focus on local search. The fact that you operate on a local level can be your biggest strength in the battle against large corporations. Many big names rank nationally in organic search results; however, they don't necessarily have the upper hand when it comes to local search. So if you leverage local search the right way, you can stay competitive with larger brands and come out on top. Here's what you need to know. Local … [Read more...] about How Local Search Empowers Small Businesses to Compete
3 Ways HomeAdvisor Is Unfair to Small Businesses
There's one complaint about HomeAdvisor that we hear over and over from our clients: It feels like the game is rigged against small appliance repair companies in favor of larger companies with greater resources. We're here to tell you you're right. Here's why. 1. You Miss Out on Too Many Jobs We'll start off with the most obvious pain point: You can't possibly respond quickly enough to leads. The only way to be successful on HomeAdvisor is to respond immediately to every single lead that comes … [Read more...] about 3 Ways HomeAdvisor Is Unfair to Small Businesses
Top 3 Behaviors That Will Hurt Your Web Presence
At Prospect Genius, we've spent years and years perfecting our online advertising services and adapting them to meet Google's changing standards. We do this so we can provide the most effective advertising possible and produce satisfying results. However, our efforts can only take a client so far if that client is doing things that are inadvertently sabotaging their online advertising campaign and web presence. To keep your campaign successful, stay on Google's good side by avoiding these three … [Read more...] about Top 3 Behaviors That Will Hurt Your Web Presence
HomeAdvisor: Helping Large Companies Crush Small Ones
Are you using HomeAdvisor to locally market your appliance repair company? You're joined by hundreds of other nearby appliance services, many of which are at a huge disadvantage. You've probably gotten this feeling already—that the game is rigged in favor of larger companies with greater resources—and we're here to confirm your suspicions. HomeAdvisor is bad for small businesses like yours. Let's start off with the most obvious pain point: the speed at which you're forced to respond to leads. By … [Read more...] about HomeAdvisor: Helping Large Companies Crush Small Ones