To ask the right questions of a prospective SEO company, you first need a baseline understanding of online advertising. Unfortunately, if you're a small, local business owner with little knowledge of online marketing strategies, then you probably don't quite know what to ask. That's why Kim Lachance Shandrow's article, "10 Questions to Ask When You're Hiring an SEO Consultant," is such a godsend. In the article, Shandrow lists some of the big questions you should ask when on the hunt … [Read more...] about Do You Know What to Ask When Hiring an SEO Company?
Picture this: It's Sunday afternoon, and you're taking some time to mentally prepare for the workweek ahead. This gets you thinking about your online marketing campaign. How many jobs are you booking as a result of your campaign? Are you getting a good return on your investment? Unfortunately, since it's the weekend, the online marketing company you work with probably isn't open—which means you won't be able to call your campaign coordinator and ask about your campaign's performance until some … [Read more...] about This Is the Most Convenient Way to Track Your Marketing Progress
You've heard of our CallTrax™ feature—our very own call-tracking tool that comes with every Starter, Core, or Premium program. But did you realize exactly how vital it is to your campaign? By keeping track of all the phone calls that come through your CallTrax number, it transforms the way you interact with your program. If you take advantage of this powerful tool, we're confident you'll see remarkable results. Here's how our call-tracking tool is just what you need to achieve the results you've … [Read more...] about How This Call-Tracking Feature Can Transform Your Marketing
Feeling a bit wary about allowing us to manage your Google Maps listing? We understand the hesitation. In this industry, it's hard to know who you can trust. But what if we told you that your Google Maps listing is heavily affected by your website ranking? While there are certainly other factors at play, having your website and Google Maps listing work together is an essential part of getting your business to the top of local search results. So if we're handling one, we should also be handling … [Read more...] about One Easy Way to Boost Your Google Maps Listing in Local Searches
Wouldn’t SEO campaigns be so much easier if you could just flip a switch and watch them go? Alas, the Internet simply doesn't work that way. Launching an online marketing campaign takes a lot of time. To ensure extended success, Prospect Genius—and many standup companies like us—must run through an exhaustive, time-consuming process when setting up any new campaign. If you’ve been asking yourself why your Core campaign took so long to get off the ground, then this blog post is for you. Here, … [Read more...] about Why Do Rewarding SEO Campaigns Demand Your Patience?
Has your phone package recently been upgraded? Are you confused about why the phone package upgrade raised your bill by a few extra dollars per month? Some clients have been vocal about their confusion—which we always welcome—and have even shared their concerns about it with us. Now, we'd like to explain why we have to handle the phone package the way we do. First, Here's What You Need to Know Before we dive into our explanation, let's make a few points clear: The level 1 upgrade results in a … [Read more...] about Phone Package Upgrade: Scam or Necessity?
Make sure you're getting your money's worth from Prospect Genius. Avoid these online advertising mistakes that are almost guaranteed to ruin your campaign and wash your money down the drain. 5. Hiring Another SEO Company at the Same Time Many business owners mistakenly believe that hiring an additional SEO company will double their results. In reality, it does the opposite. If you're already working with us, hiring another SEO company will actually work against our efforts and damage your web … [Read more...] about Top 5 Online Advertising Mistakes That Will Waste Your Money
There's a common misconception floating around that the only way to change the direction of your advertising is to change advertisers. Many clients don't realize that it's simple and easy to transition to a different advertising package within the Prospect Genius program. Instead, they uproot their entire campaign and start over from scratch, costing themselves a lot of time, money, and aggravation in the process. Completely changing providers when you want to move your advertising in a new … [Read more...] about Have You Outgrown Your Current Advertising Package?
Does your website have a mobile version yet? If not, you only have one month before your rankings will begin to suffer. Starting April 21, your ranking on Google will be affected by whether or not your site is mobile friendly. The new update, which was announced by Google on February 26 and takes effect on April 21, will impact all Google searches that take place on mobile devices. We've been expecting this move for some time now, as Google has been gradually making changes to increase the … [Read more...] about Mobile-Friendliness Is Now One of Google's Ranking Factors
Did you feel overwhelmed this year by what seemed like a constant barrage of Google updates? You're not the only one. A series of new guidelines, new dashboards, and new search algorithm updates made it a full-time job to stay on top of Google in 2014. As a business owner with your own hectic schedule, you probably weren't able to keep up with those changes as much as you would have liked. That's okay. Prospect Genius is here to highlight the most important points to take away from all of 2014's … [Read more...] about Actionable Lessons From 2014 That You Need to Know