In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! Thanks for tuning in! Our story this week is about how one small business took a massive hit due to the … [Read more...] about Genius Success Stories, Vol. 4: Recovering From a COVID Hit Thanks to Customer Reviews
In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! At this point, it’s cliché to open up with, “Now, more than ever…” or to even mention “these uncertain … [Read more...] about Genius Success Stories, Vol. 1: Google Maps Is Indispensable
So, your business is ranking pretty well in your hometown. But what if you want to get more jobs in the next town over? Or maybe you want to expand into a different state entirely? No problem. Prospect Genius has a handful of cost-effective strategies to help you target a new service area … [Read more...] about Little Known Ways to Market Yourself in a New Location
You feel like you have a kick-ass website with tons of great content. You've been promoting your business on local directories, too. You're getting plenty of calls and leads for some of your services, yet there's a noticeable lack of leads for one service in particular. For example, you own a … [Read more...] about Why You Aren't Ranking in Search Results for That *One* Service
Does SEO really take as long as all the marketing specialists say? A good number of people are out there promising much faster results, so there must be a loophole the marketers aren't telling you, right? We wish we had better news for you. However, the reality is that achieving a strong presence on … [Read more...] about SEO: Start From the Bottom, Climb Your Way to the Top
You want to be one of the first local businesses people see when they search for products or services you offer. Obviously, you know that to be prominent and visible in local search results, you need placement on Google Maps. So, it makes sense that you would start your online marketing efforts with … [Read more...] about Want to Dominate Local Search Results? Here's One Thing You Need
Feeling a bit wary about allowing us to manage your Google Maps listing? We understand the hesitation. In this industry, it's hard to know who you can trust. But what if we told you that your Google Maps listing is heavily affected by your website ranking? While there are certainly other factors at … [Read more...] about One Easy Way to Boost Your Google Maps Listing in Local Searches
We tell our clients over and over again that the accuracy of their online listings can make or break their advertising efforts. If your listings don't have accurate, consistent information across the board, then you're fighting a losing battle. Our lectures are often met with skepticism. How … [Read more...] about Don't Believe Us About the Importance of Accurate Listings?
Have you decided that hiring outside help for your local SEO needs is the best move for your small business? Good. You’re on the right track, but that’s only step one. Step two is deciding what type of outside help you need. Should you hire an individual contractor, a small Internet marketing firm, … [Read more...] about Which of These Online Advertising Companies Is Right for You?
We're always harping on you about what you should be doing online to help your business's search engine optimization efforts. But we sometimes forget to mention what you and your fellow business owners should be doing offline. You know—in the real world. Thankfully, seasoned SEO consultant Marcus … [Read more...] about Beef Up Your Local SEO With an Offline Boost