Blog

Google Local Services

How to Minimize Your Damage From Google’s New Platform

Have you noticed a new type of sponsored result on Google’s search results pages? These ads are for Google’s new platform, Local Services, which Google designed to promote local service providers like plumbers, electricians, handymen, cleaners, locksmiths, and the like. According to the official website, “Local Services ads help you connect with people who search […]

Google Hawk Update

Could You Be Targeted Next by Google's Aggressive New Filter?

Raise your hand if you wish Google would stop making secret updates already! Just when you think you’ve mastered local search, Google launches a change that turns everything on its head. This time, it’s the Hawk update. This latest update has serious, wide-reaching consequences for small, local businesses like yours. It’s crucial you understand the […]

Don't Be Afraid to Get Emotional in Local Search

Don't Be Afraid to Get Emotional in Local Search

At first thought, you might not believe emotions have anything to do with local searches for things like appliance repairs, junk removal services, or window installation. Indeed, these topics appear rather dry. However, as Ryan Shelley uncovers in his recent article on Search Engine Land, emotion is what powers every local search, and what ultimately […]

Are You Doing Enough to Get Noticed on Facebook?

Are You Doing Enough to Get Noticed on Facebook?

Today, Facebook essentially doubles as a business directory. It provides businesses with their own pages to display contact information, details about products and services, photos, and more. In this sense, Facebook pages aren’t much different from Google My Business listings. That’s why a growing number of people aren’t even using Google for local business searches […]