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Prospect Genius

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How to Minimize Your Damage From Google’s New Platform

August 11, 2018

Google Local Services

Have you noticed a new type of sponsored result on Google's search results pages? These ads are for Google's new platform, Local Services, which Google designed to promote local service providers like plumbers, electricians, handymen, cleaners, locksmiths, and the like. According to the official … [Read more...] about How to Minimize Your Damage From Google’s New Platform

Filed Under: Blog, Newsletters, The Google Guru Tagged With: Google Local Services, local businesses, local search, paid ads

Could You Be Targeted Next by Google's Aggressive New Filter?

October 4, 2017

Google Hawk Update

Raise your hand if you wish Google would stop making secret updates already! Just when you think you've mastered local search, Google launches a change that turns everything on its head. This time, it's the Hawk update. This latest update has serious, wide-reaching consequences for small, local … [Read more...] about Could You Be Targeted Next by Google's Aggressive New Filter?

Filed Under: Blog, Newsletters, The Google Guru Tagged With: Google Algorithm, Google listing, Google updates, local search, pain point, resource

Don't Be Afraid to Get Emotional in Local Search

July 27, 2017

Don't Be Afraid to Get Emotional in Local Search

At first thought, you might not believe emotions have anything to do with local searches for things like appliance repairs, junk removal services, or window installation. Indeed, these topics appear rather dry. However, as Ryan Shelley uncovers in his recent article on Search Engine Land, emotion is … [Read more...] about Don't Be Afraid to Get Emotional in Local Search

Filed Under: Blog, Tips and Tricks Tagged With: article digest, emotion, local search, new customers

Are You Doing Enough to Get Noticed on Facebook?

July 20, 2017

Are You Doing Enough to Get Noticed on Facebook?

Today, Facebook essentially doubles as a business directory. It provides businesses with their own pages to display contact information, details about products and services, photos, and more. In this sense, Facebook pages aren't much different from Google My Business listings. That's why a growing … [Read more...] about Are You Doing Enough to Get Noticed on Facebook?

Filed Under: Blog, Tips and Tricks Tagged With: best practices, facebook pages, local search, social media marketing

Is Facebook Preparing to Take Over Google in Local Search?

June 22, 2017

Is Facebook Preparing to Take Over Google in Local Search?

We've lightly joked before that Facebook is the new Google. This is mainly because Facebook users are asking their social network for recommendations of local businesses rather than conducting their own searches on Google. However, as Wesley Young wrote in a recent article on Search Engine Land, … [Read more...] about Is Facebook Preparing to Take Over Google in Local Search?

Filed Under: Blog Tagged With: article digest, Facebook, Google listing, local businesses, local search

The Google My Business Updates You Didn't Hear About

May 26, 2017

If you follow our blog at all, then you know at least a little bit about the ever-changing nature of Google. The search giant is constantly updating its algorithm and the way it presents information to users. For major updates, Google typically makes a public announcement. However, for smaller … [Read more...] about The Google My Business Updates You Didn't Hear About

Filed Under: Blog, The Google Guru Tagged With: article digest, google my business, local businesses, local search

Want to Dominate Local Search Results? Here's One Thing You Need

March 14, 2017

local search results

You want to be one of the first local businesses people see when they search for products or services you offer. Obviously, you know that to be prominent and visible in local search results, you need placement on Google Maps. So, it makes sense that you would start your online marketing efforts with … [Read more...] about Want to Dominate Local Search Results? Here's One Thing You Need

Filed Under: Blog, Tips and Tricks Tagged With: Google listing, google maps, local businesses, local search, local SEO

How Local Search Empowers Small Businesses to Compete

February 9, 2017

Local search for small business

How can a small business like yours compete with big brands? Four words: Focus on local search. The fact that you operate on a local level can be your biggest strength in the battle against large corporations. Many big names rank nationally in organic search results; however, they don't necessarily … [Read more...] about How Local Search Empowers Small Businesses to Compete

Filed Under: Blog, Tips and Tricks Tagged With: Google listing, google maps, local search, pain point, small businesses

Enrich Your Local Business's Google Profile by Adding Images

September 22, 2016

Google profile in local search

We're always harping on business owners to up their photo game. Websites with photos simply perform much better than those without. Plain and simple. But did you know it's just as important to have photos on your business's Google profile, too? This hasn't always been the case. In fact, it's only … [Read more...] about Enrich Your Local Business's Google Profile by Adding Images

Filed Under: Blog, Tips and Tricks Tagged With: Google listing, google my business, images, local search, photo gallery

One Easy Way to Boost Your Google Maps Listing in Local Searches

June 28, 2016

Google profile in local search

Feeling a bit wary about allowing us to manage your Google Maps listing? We understand the hesitation. In this industry, it's hard to know who you can trust. But what if we told you that your Google Maps listing is heavily affected by your website ranking? While there are certainly other factors at … [Read more...] about One Easy Way to Boost Your Google Maps Listing in Local Searches

Filed Under: Blog, Newsletters Tagged With: google maps, LeadTrax, local search, local SEO, Maps listings

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Ste 9 #102
Rensselaer, NY 12144

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