Prospect Genius

Practical Marketing Solutions - Clean-Plan-Grow

Top 3 Online Marketing Changes You Need to Know in 2018

New year, new internet? Well, the internet's changes may not be quite that dramatic. However, as we always say at the beginning of a new year, it's smart to look ahead and see what you need to watch out for. The surest way to succeed is to prepare, after all. From far-reaching Google updates to … [Read more...] about Top 3 Online Marketing Changes You Need to Know in 2018

3 Errors New Businesses ALWAYS Make (And How to Fix Them)

For new businesses, there's a lot to do when you first set out on your venture. Unfortunately, there's no book or step-by-step guide that tells you everything you need. Sure, there are countless articles and e-books about the fundamentals, but the nitty-gritty stuff you have to do for your web … [Read more...] about 3 Errors New Businesses ALWAYS Make (And How to Fix Them)

Is Facebook Preparing to Take Over Google in Local Search?

We've lightly joked before that Facebook is the new Google. This is mainly because Facebook users are asking their social network for recommendations of local businesses rather than conducting their own searches on Google. However, as Wesley Young wrote in a recent article on Search Engine Land, … [Read more...] about Is Facebook Preparing to Take Over Google in Local Search?

How to Compete on Social Media Without Spending a Dime

You've heard that social media—particularly Facebook—is vital for small, local business owners. But why? In many ways, social media has become its own form of search. Many people today search on Facebook before ever turning to Google when they're looking for a local business. They turn to their … [Read more...] about How to Compete on Social Media Without Spending a Dime

Three Tools to Vitalize Your Prospect Genius Campaign

Want more add-on options for your Prospect Genius campaign? Looking for ways to get more bang for your buck? Then, keep reading—because we have some great options for you. As you know, we're committed to growing with our clients. We aren't interested in quick fixes. Instead, we want long-term … [Read more...] about Three Tools to Vitalize Your Prospect Genius Campaign

How to Get More Customer Reviews Just by Asking for Them

Your business can't have an effective online presence if it doesn't have any customer reviews. Why? Because when people are hiring a new business, they want to be sure they're making the right choice. Reading about other people's experiences helps them decide which business will best align with … [Read more...] about How to Get More Customer Reviews Just by Asking for Them

Why Customer Service and Facebook Are a Brilliant Match

Local SEO isn't the only way to spread the good word about your business. Offering friendly, helpful customer service is a super-easy way to keep customers happy and strengthen word-of-mouth. After all, customers are much more likely to do repeat business with a company that provides superior … [Read more...] about Why Customer Service and Facebook Are a Brilliant Match

Why Social Media for Small Businesses Is Essential

For businesses large and small, social media isn't optional anymore. It's essential. Does your business have a social media presence? If not, then you're missing out on a staggering number of benefits—benefits your competitors are probably enjoying as you read this. So, what are the benefits of … [Read more...] about Why Social Media for Small Businesses Is Essential

Common Social Media Pitfalls to Be Aware Of

Today, in 2016, the importance of social media for local businesses has been well established. We all know it's a vital way for businesses to connect and engage with potential customers nearby. Ask any online advertiser, and they'll tell you the same thing. However, digital marketing strategist and … [Read more...] about Common Social Media Pitfalls to Be Aware Of