Are you one of the countless small business owners who pay a directory like HomeAdvisor, Angie’s List, or Thumbtack? We don’t blame you. When you’re actively using them, paid directory services can be super helpful in producing leads for your company. Because you’re getting leads on a somewhat regular basis, some business owners make the […]
First impressions are everything. And if you’re a business owner, you want to be sure you’re making the best impression possible on your desired customers. Most business owners already take steps to ensure this. You give your employees professional uniforms, make your storefront clean and appealing, and conduct yourself in a friendly, personable manner. However, few business owners […]
Are you using HomeAdvisor to locally market your appliance repair company? You’re joined by hundreds of other nearby appliance services, many of which are at a huge disadvantage. You’ve probably gotten this feeling already—that the game is rigged in favor of larger companies with greater resources—and we’re here to confirm your suspicions. HomeAdvisor is bad for small […]
They say you can’t believe everything you read on the Internet—but try telling that to online consumers. A recent study shows that nearly 80% of consumers in the U.S. and Canada trust online reviews as much as personal recommendations. That’s why our blog covers the topic of customer reviews so heavily. With the vast majority of […]
Getting customers to call your business for a job isn’t easy. That’s why many business owners decide to team up with an online advertising agency to help them generate leads. However, generating leads is only half the battle. Once the leads come in, it’s the business’s responsibility to close the deal. If you miss a […]
Refer Clients and Save Big Did you know that there’s a simple, easy way to substantially cut your monthly online advertising bill? Countless clients have done it and continue to enjoy big savings each month. All you have to do is refer a few of your friends to us! By giving us the names and […]
Signing up for an SEO program is a long-term financial investment. Many small business owners mistakenly sign up for SEO services without considering that they’ll need to pay for several months of lead generation before they see a return on their investment. Instead, they rearrange their budget just enough to pay for the initial setup […]
The success of our customers is what keeps us moving forward. Our ultimate goal is to make your phone ring with solid leads on the other line. If we aren’t doing that, then we aren’t doing our job. However, sometimes a client’s lead generation campaign works almost too well, and they receive more calls than […]
At Prospect Genius, we’ve seen countless businesses destroy their Internet presence by working with more than one SEO company at the same time. To hardworking small business owners, doubling their efforts just makes sense, especially with the logical assumption that extra manpower and resources will generate even better results. Unfortunately, online advertising is unlike most […]
We’re always looking for ways to make tracking our campaigns easier for clients. With that goal in mind, we’ve been developing a smartphone app that would enable all of our clients to access their campaign reports with the simple click of a button. Finally, we’re happy to announce that the Prospect Genius Portal app is […]
In our last post, we announced three new features available through our client portal: Calls by Day of Week Calls by Hour of Day Call Length by Hour These reports provide our clients with valuable information regarding their busiest days in terms of phone traffic, helping them to make informed business decisions to promote the […]
At Prospect Genius, we’ve created a handful of tools that allow us to analyze the performance of our clients’ lead generation campaigns. One of the primary tracking tools used to indicate a campaign’s efficacy is the call report, which provides us with statistics about when and how the customers of our clients are searching for […]
From new coupons and promotions to staff expansions to equipment upgrades, the things that happen behind the scenes of your business don’t always feel fresh or exciting. However, did you know that these seemingly small events are actually perfect opportunities to get the word out about your company? Our clients have found tons of success […]
Did you know that Google is rolling out new updates every month or so? Did you know that just ignoring these changes can negatively impact your online advertising efforts? Here at PG, we talk to local business owners each and every day, and most folks we come across have a “who cares” attitude when it […]
Many factors play into the success of your listing on Google Places, and with Google’s continual updates, it can be hard for any active business owner to keep up. That’s why we will optimize your Google Places listing for you! As part of your lead generation campaign, we’ll work to make sure your Google Places […]
Our last post highlighted the photo gallery and blog features of your LeadTrax site, but we offer a whole bunch of other great features you may not be aware of. Today we want to focus on a number of other options we offer to make it easier for you to communicate with your prospective customers. […]
Did you know that Prospect Genius’s LeadTrax sites can include a bunch of extra features like photo galleries, blogs, and more? Most are free as part of your lead generation package, so take advantage of these tools to expand your site and reach out to your prospective customers in a dynamic, engaging way! Photo Gallery […]
As a new way to reach out to potential clients, Prospect Genius has just started up a new radio advertising campaign. Broadcast on 104.9 and 100.9 FM, this new radio ad focuses on drawing attention to our effective search engine optimization product. With a target audience of Capital District-area business owners, this ad is coming […]
Pictures: Why Your Website May Be Dead in the Water Without Them Online advertising has one goal, right? To get your website ranking as well as possible with search engines like Google and Bing. However, using the right keywords, linking strategies, and off-page work to make your site rank highly isn’t always enough. That’s because […]
Got Reviews? It used to be that just having a website was enough to set you apart from your competitors. But now, everyone has a webpage, and you have to set your site apart somehow… For many, the solution they choose is to make their website flashy and unique. That’s good and fine, but when […]
There is a common misconception when it comes to outsourcing, many people think this means sending work overseas. However, this is simply not true. In reality, you probably “outsource” some of your business functions already to other local businesses. For example, if you pay an accountant to prepare your taxes or have your company vehicle […]
Are you using your phone as effectively as possible to help your business get ahead? Here are a few ideas to harness the latest cell phone technology for your business. Sprint and Google Voice: Expanded Technology for Your Phone Here at PG, several of our staffers use Sprint cell phones, and as a result, we […]
March Madness may mean some great basketball, but here at Prospect Genius, we have April Madness for new referrals. Starting April 1 and lasting until April 30, we’re offering an additional $40 off your May bill for every new referral. That means for each new referral you send to PG that signs up during April, […]
Changes at Google As you’ve probably heard, Google made some algorithm changes at the end of February. Called the “Farmer” update in the media, these changes are designed to help Google produce higher quality results for their customers. In short, the Farmer update targeted “content farms” to make it harder for these sites to rank […]
10% Off Additional Services To thank our customers, Prospect Genius has declared February “Customer Appreciation Month.” We’re offering a 10% discount on additional services for our existing customers, making it more affordable to be more successful online. On top of our Lead Generation program, PG also offers a variety of online advertising services that can […]
PPC or SEO: Which Is Best? When it comes to advertising online, most small businesses realize they need to have a strong Internet presence. But with all of the different options—and acronyms—out there, it can be hard to determine which tactics will work best for your specific needs. Let us help clear up some of […]
At Prospect Genius, we work with hundreds of local business owners, and we’re often surprised to learn about the misconceptions and misunderstandings they have about online advertising. One of the most common we come across is the idea that Internet marketing should be fast. Because we hear about this false impression all the time, we […]