Are you one of the countless small business owners who pay a directory like HomeAdvisor, Angie's List, or Thumbtack? We don't blame you. When you're actively using them, paid directory services can be super helpful in producing leads for your company. Because you're getting leads on a somewhat regular basis, some business owners make the mistake of only using a directory. They never end up investing in any other form of web presence, like their own website. Unfortunately, not owning any type of … [Read more...] about HomeAdvisor Isn't Doing Enough for Your Web Presence
How to Make a Great First Impression With Your Company Website
First impressions are everything. And if you're a business owner, you want to be sure you're making the best impression possible on your desired customers. Most business owners already take steps to ensure this. You give your employees professional uniforms, make your storefront clean and appealing, and conduct yourself in a friendly, personable manner. However, few business owners realize that first impressions happen before you even meet the customer. That's because they happen online. From … [Read more...] about How to Make a Great First Impression With Your Company Website
HomeAdvisor: Helping Large Companies Crush Small Ones
Are you using HomeAdvisor to locally market your appliance repair company? You're joined by hundreds of other nearby appliance services, many of which are at a huge disadvantage. You've probably gotten this feeling already—that the game is rigged in favor of larger companies with greater resources—and we're here to confirm your suspicions. HomeAdvisor is bad for small businesses like yours. Let's start off with the most obvious pain point: the speed at which you're forced to respond to leads. By … [Read more...] about HomeAdvisor: Helping Large Companies Crush Small Ones
Put Your Trust in Online Reviews
They say you can't believe everything you read on the Internet—but try telling that to online consumers. A recent study shows that nearly 80% of consumers in the U.S. and Canada trust online reviews as much as personal recommendations. That's why our blog covers the topic of customer reviews so heavily. With the vast majority of consumers making decisions based on the reviews that they read, it's clear that reviews are an extremely valuable asset to any business, no matter what industry you're … [Read more...] about Put Your Trust in Online Reviews
You Might Be Paying Your Advertiser for Nothing
Getting customers to call your business for a job isn't easy. That's why many business owners decide to team up with an online advertising agency to help them generate leads. However, generating leads is only half the battle. Once the leads come in, it's the business's responsibility to close the deal. If you miss a lot of calls, you're missing out on jobs—and essentially paying your advertiser for nothing. At Prospect Genius, our extensive data show that a large percentage of local businesses … [Read more...] about You Might Be Paying Your Advertiser for Nothing
Spring Savings: Pay Less, Get More
Refer Clients and Save Big Did you know that there's a simple, easy way to substantially cut your monthly online advertising bill? Countless clients have done it and continue to enjoy big savings each month. All you have to do is refer a few of your friends to us! By giving us the names and phone numbers of fellow business owners who you think might be interested in signing up for our lead generation program, you can save $10 per month on your own bill! While most companies will offer a … [Read more...] about Spring Savings: Pay Less, Get More
SEO Is Crucial. Make Sure You Can Afford It.
Signing up for an SEO program is a long-term financial investment. Many small business owners mistakenly sign up for SEO services without considering that they'll need to pay for several months of lead generation before they see a return on their investment. Instead, they rearrange their budget just enough to pay for the initial setup fee and the first month, hoping that will be enough to amplify their web presence. Unfortunately, that's not the way SEO works. SEO Is a Slow Build SEO, especially … [Read more...] about SEO Is Crucial. Make Sure You Can Afford It.
Unpacking the Phone Package
The success of our customers is what keeps us moving forward. Our ultimate goal is to make your phone ring with solid leads on the other line. If we aren’t doing that, then we aren’t doing our job. However, sometimes a client’s lead generation campaign works almost too well, and they receive more calls than their initial phone package allows. That’s when we have to adjust a client’s phone package to accommodate more minutes on the phone with prospective customers. The majority of the time, that … [Read more...] about Unpacking the Phone Package
For SEO Companies, Two’s a Crowd
At Prospect Genius, we’ve seen countless businesses destroy their Internet presence by working with more than one SEO company at the same time. To hardworking small business owners, doubling their efforts just makes sense, especially with the logical assumption that extra manpower and resources will generate even better results. Unfortunately, online advertising is unlike most other business ventures. With more than one SEO company on the job, you could actually be harming your prospects, not … [Read more...] about For SEO Companies, Two’s a Crowd
The Prospect Genius Portal App: A New Way to Track Lead Generation
We're always looking for ways to make tracking our campaigns easier for clients. With that goal in mind, we've been developing a smartphone app that would enable all of our clients to access their campaign reports with the simple click of a button. Finally, we're happy to announce that the Prospect Genius Portal app is now available for Androids and iPhones! Why an App? Well, think about it. Did you notice any particular trend the last time you strolled through the mall or sat down at a … [Read more...] about The Prospect Genius Portal App: A New Way to Track Lead Generation