Have you ever offered a promotion on a daily-deal site like Groupon or LivingSocial? The experience of running a Groupon or LivingSocial promotion can be a mixed bag, to say the least. On one hand, you make a lot of new contacts and your phone rings off the hook for a short time. On the other hand, you don't make as much money as you hoped, and the overwhelming majority of these new contacts are just there for the discount. These bargain hunters, or "Groupon groupies" as we like to call them, … [Read more...] about 7 Quick Tips to Turn Groupon Groupies Into Loyal Customers
Search Results for: customer reviews
Is Yelp's Review Filter Hiding Your Positive Reviews?
Are you like the countless other small business owners who have been feeling frustrated—to say the least—with Yelp's review filter? It's okay if you are. Prospect Genius certainly is, too. Half of the frustration comes from how much Yelp's review filter obviously favors paid advertisers. The other half comes from how skillfully Yelp seems to be covering it up. Have any of these happened to your business? Some of your customers have left you positive reviews, but they've been filtered out … [Read more...] about Is Yelp's Review Filter Hiding Your Positive Reviews?
No, Fake Reviews Are Not Harmless
You keep hearing about how important it is to have customer reviews on your Google, Yelp, and Facebook listings. In fact, a majority of what you've heard has probably come straight from us. After all, we're always harping on the fact that customer reviews are crucial because they improve your SEO and make you more appealing to prospective customers. So after reading about customer reviews for the umpteenth time, you start feeling a little insecure about the lack of reviews on your own listing. … [Read more...] about No, Fake Reviews Are Not Harmless
Put Your Trust in Online Reviews
They say you can't believe everything you read on the Internet—but try telling that to online consumers. A recent study shows that nearly 80% of consumers in the U.S. and Canada trust online reviews as much as personal recommendations. That's why our blog covers the topic of customer reviews so heavily. With the vast majority of consumers making decisions based on the reviews that they read, it's clear that reviews are an extremely valuable asset to any business, no matter what industry you're … [Read more...] about Put Your Trust in Online Reviews
Leverage Your Customer Feedback
Customer Reviews Are Invaluable When a customer gives you a glowing review of the work and service you provided, you'll want to spread the word as much as possible. In doing so, you'll let prospective customers know that one of their peers has already vouched for the quality of your company. This kind of exposure is invaluable to any business. Reviews Lead to Better Rankings, Too Now, more than ever, is a good time to start utilizing social media outlets and business directories for customer … [Read more...] about Leverage Your Customer Feedback
EDriven Concepts: Posting Bogus Reviews to Manage Reputation and Counteract Mounting Negativity
As a business owner, reputation management is an integral part of maintaining a positive image for your company, especially when it comes to your Internet presence. Given the immense number of online business directories and consumer complaint forums, it’s fairly easy for anyone to post reviews of your business for public viewing. Unfortunately, this means that if any of your past customers has had a poor experience with your business, there’s a strong possibility that they’ll utilize the … [Read more...] about EDriven Concepts: Posting Bogus Reviews to Manage Reputation and Counteract Mounting Negativity
Stand Out From the Crowd With Pictures and Reviews
Pictures: Why Your Website May Be Dead in the Water Without Them Online advertising has one goal, right? To get your website ranking as well as possible with search engines like Google and Bing. However, using the right keywords, linking strategies, and off-page work to make your site rank highly isn’t always enough. That’s because the ultimate goal of Internet marketing is actually not just to make your site number 1 on Google or Yahoo! It’s to generate more business for your company. To do … [Read more...] about Stand Out From the Crowd With Pictures and Reviews
Genius Success Story: Robust Recovery Thanks to Seasoned SEO
In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! Ready for another installment of optimism in the time of COVID? Discount Appliances Repair - HVAC is a small business in Arlington, VA, that saw a significant drop-off in jobs and new leads this spring due to the pandemic. Spring is usually a busy season for them, as you can see from the 2019 data … [Read more...] about Genius Success Story: Robust Recovery Thanks to Seasoned SEO
Genius Success Story: Over One Thousand Calls Per Month?!
In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! We're back with another success story, and boy do we have a doozy for you this week! Shout out to Suncoast Sound, a car audio company in Monroe, LA, for topping over one thousand calls per month! They've been with us since the beginning—all the way back in 2009. (Gosh, we feel old...) Over the … [Read more...] about Genius Success Story: Over One Thousand Calls Per Month?!
How to Minimize Your Damage From Google’s New Platform
Have you noticed a new type of sponsored result on Google's search results pages? These ads are for Google's new platform, Local Services, which Google designed to promote local service providers like plumbers, electricians, handymen, cleaners, locksmiths, and the like. According to the official website, "Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, so you can keep your calendar … [Read more...] about How to Minimize Your Damage From Google’s New Platform