Prospect Genius

Prospect Genius, a leader in the field of local, online advertising, is using Google’s latest major algorithm update as an opportunity to expand their already cutting-edge writing. While many Internet advertising companies use stock text or low-quality wording generated by non-English speakers, Prospect Genius has always utilized original copy written by native-speaking writing professionals. However, with the implementation of Google’s February Panda update (also known as the Farmer update in mass media), Prospect Genius is now enhancing their writing quality even further.
As reported by Wired.com and other media resources, the Panda update targeted low-quality content produced by what are known as “content farms” (thus the alternate moniker of Farmer update). Google implemented an algorithm change designed to circumvent these low-quality sites in favor of higher-quality results.
As Alex Pelli, president of Prospect Genius, states, “Obviously, our sites were not affected by the Panda update, but some of the resources we use to publish off-site content were impacted.”
Prospect Genius uses online articles and press releases as a tool for publicizing client websites on the Internet. Many of these article sites were affected by Google’s Panda update, and, as a result, they have been undergoing major overhauls in their submission requirements and editorial standards. As they revise their guidelines, so, too, must Prospect Genius develop improved content models.
Pelli says, “We’re already the best in the business when it comes to quality and originality of writing content, but we’re excited to be using the restrictions of the Panda update to refresh and enhance our copy quality.”
Prospect Genius is a web marketing company specializing in local, online advertising for small businesses.

Prospect Genius, a local Internet marketing company, seeks to serve small business owners across the nation with their new educational newsletters. These monthly e-mail newsletters provide an evolving resource for independent companies to stay up to date on new technological developments and market trends that might affect them, which, in turn, allows them to serve their customers better as well. Prospect Genius’s educational newsletters are also posted on their blog, offering accessibility for both current PG customers via e-mail and Internet users in general via their blog. These monthly newsletters exemplify the company’s commitment to helping small businesses in a holistic sense. While Prospect Genius seeks to directly assist these businesses through their Search Engine Optimization (SEO) program, PG also has a deep commitment to helping small and local businesses thrive and succeed by being well informed.
Alex Pelli, president of Prospect Genius, says, “At Prospect Genius, we understand what it’s like to own and operate a small business. We know that daily operations can be difficult enough, and even the savviest businessman doesn’t always have the time to stay up to date regarding developments that might be of use to them. That’s why, if we come across information or advice that we think might be useful to small business owners, we share it through our newsletters. These are essentially PSAs [public service announcements] for local companies.”
The content of the newsletters could be anything from advice on how to vet a potential outsourcing partner to how to integrate social media like Facebook into their business model. This provides a resource for local companies on small issues that can have a major impact on the success of their business. As Pelli comments, “Our PSA newsletters provide a way for small companies to stay informed about the changing business landscape that they operate in and allow us to create a connection to the small business community that goes beyond our SEO service.”
In the age of the Internet, there is an incredible amount of information out there on how to operate a business, but not all of it is sound. Business owners who read the PG newsletters and blog posts, however, can be assured that the information they get is both accurate and current. These educational resources are geared both to PG’s own clients and to small business owners at large, which means that there is an established trust already in play regarding the content that is posted. In addition, Prospect Genius’s status as an established SEO provider and its well-publicized integrity pledge set the company apart from other so-called business experts who post advice online. Business owners who want to know about the latest news and helpful hints can rest assured that the information they get from PG’s PSAs is well researched and fairly presented. Pelli states, “We don’t post any advice or information that we wouldn’t take ourselves.”
The Prospect Genius PSA campaign is representative of the company’s commitment to customer service and the small business model. As an educational tool, the PG newsletters and blog are designed to assist all types of small business owners who are looking for a trusted source of current information about effectively operating a small business in the current climate. The PG blog can be found on their website: http://blog.prospectgenius.com/.
Prospect Genius is a local, Internet marketing firm that uses SEO to connect clients with local customers who use online searches to locate their services.