Do you need online marketing?
We offer a wide range of options to help you with your online marketing. Unlike many other companies, we do NOT use a one-size-fits-all approach. Depending on what you already have in place, we’ll work with you to fill in the gaps and get your online presence working to support your business. We have solutions for:
- Building Websites
- PPC Ads ( Google or Facebook )
- Social Media Marketing
- Backlinking
How can digital marketing benefit my small business?
For thousands of years, the best type of business is referral business. Unfortunately, most businesses cannot survive on that alone. That’s where digital marketing comes in. These days, you need a strong presence on social media, a well-optimized website, and a strategy to knit it all together. Fortunately, you’re in the right place. We can help you figure out what’s working well, what’s not, and what gaps exist in your current efforts.
What’s the difference between Facebook ads and Google ads?
The simplest way to think of it is “push” vs “pull.” When it comes to a product or service that people know exists, they’ll search for it. That’s where Google Ads are a good fit. If you have something that is brand new or generally unknown, you have to push that in front of people to raise awareness. That’s the right situation for Facebook Ads. Once we figure out which situation you fit into, we can devise an ad strategy to help maximize your return.
What are backlinks, and why are they important?
Backlinks are simply links to your site, on someone else’s site. In Google’s world, each of these links counts as a “vote” and the more votes you have, the more likely you are to make it to the top of the search results.
How long does it typically take to see results from a digital marketing campaign?
This will depend on what you have going on already, as well as what you sign up for with us. On average and in general, our SEO clients start to see traction in about 60-120 days and reach peak performance some time after that. PPC clients will see results right away and then reach peak performance after a couple of months.
How do you measure the success of a campaign?
This will depend on what sort of campaign you’ve signed up for. For campaigns that involve a website, backlinks, PPC, etc., we like to focus on the number of phone calls, texts, and emails received. Traffic, ranking, clicks, and things of that nature are important, but ultimately no one is going to hand you money for being #1 on Google’s search results. What you want is humans to contact you so that’s where we focus.
Can I target specific demographics or regions with my ads?
Yes, but this will vary in granularity and capability depending on if we’re talking about PPC or SEO. With the SEO we can target geographies, but we won’t have much control. It’s up to Google et al to match up the search query with the proper location and content so it’s really out of our hands. PPC, however, allows us to fine-tune and target very granular geographies and demographics.
What is the importance of mobile optimization, and how do you approach it?
We design sites in a mobile-first methodology. We don’t ignore the desktop users, but we’re mobile-first and have been for years. We’ve been through all the itterations over the years ranging from “mobile what?” to separate themes for mobile and desktop to the modern responsive designs. Google does not view this as optional anymore so neither do we. We’ve got you covered on this front.
Can I choose specific platforms or channels for my campaigns?
Depending on what you mean, yes. We can tailor our services to your specifications because we are NOT a one-size-fits-all shop. Just let us know what your requirements are and we’ll work with them.
How do you handle negative feedback or reviews online?
When clients get negative reviews, we strongly encourage them to let us write the reply. We’ll need their side of the story and all the details from them, but when it comes to crafting a reply, it’s best that a dispassionate 3rd party writes the response. It’s critical to remember that you’re not writing the reply for the person who reviewed you. That ship has sailed. It’s for the next person who comes by and reads that review. That’s where your opportunity still lies.
What is pay-per-click (PPC) advertising, and how does it work?
PPC is a style of digital marketing where you pay for every click, as opposed to SEO where you get traffic organically. It will produce results much more rapidly than SEO but can also be much more expensive, especially when it’s not done well.
What is Google’s phone number?
If you’re a paying customer of Google Ads, you can typically get access to a representative at Google, including by phone. Outside of that situation, it’s all but impossible to speak to anyone there.
How can I get a phone number for Google?
If you’re a paying customer of Google Ads, you can typically get access to a representative at Google, including by phone. Outside of that situation, it’s all but impossible to speak to anyone there.
Is this call from Google legitimate?
If you get a call from a caller ID claiming to be Google, it is often fake. However, if it is from 650-417-9099 it is real. That’s a call you want to answer because it is actually Google calling you for a legitimate reason.
