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HomeAdvisor Eating Small Businesses

3 Ways HomeAdvisor Is Unfair to Small Businesses

There’s one complaint about HomeAdvisor that we hear over and over from our clients: It feels like the game is rigged against small appliance repair companies in favor of larger companies with greater resources. We’re here to tell you you’re right. Here’s why.

1. You Miss Out on Too Many Jobs

We’ll start off with the most obvious pain point: You can’t possibly respond quickly enough to leads. The only way to be successful on HomeAdvisor is to respond immediately to every single lead that comes your way. This is doable for larger companies that have a receptionist answering the phone and responding to e-mails all day. In fact, they find a lot of success with it. But what about smaller operations like yours? If you’re only a one- or two-person operation, you don’t have the luxury of a receptionist. Instead, you have to balance your work with answering the phone and tracking down leads yourself. Unfortunately, as you know all too well, it’s virtually impossible to capture a lead while you’re on the job. After all, how are you supposed to pick up the phone with your hands behind a dryer or squeezed underneath a garbage disposal trap? To put it in more frank terms: A small appliance repair company like yours isn’t going to land a job unless you happen to be free at the exact moment the call comes in. This is just one way big businesses get a huge leg up on you.

2. You Pay Too Much

As if the unrealistic demand on your time wasn’t enough of a hurdle, here’s another one: the cost. Of course, you agreed to pay a certain amount per lead when you started working with HomeAdvisor. However, we’ve heard from many of our clients (who are small business owners like you and former HomeAdvisor customers) that leads are often shared with as many as 5 or 10 other businesses. Think about what that means:

If leads are shared with 5 different businesses, then that means you have a 1-in-5 chance of closing each one. In other words, you’re actually paying 5 times as much for every lead you finally do close.

In addition to that, clients have also told us that HomeAdvisor occasionally charged them more than the agreed-upon price per lead. Has that ever happened to you? Again, if you’re a big business with a big budget, unpredictable costs may not be an issue. However, smaller companies like yours can really feel the burden.

3. You Get Terrible Leads 

The high cost might be an easier pill to swallow if you knew you were getting quality jobs out of it. But you’re not, are you? Even when you’re miraculously able to capture a lead, there’s a good chance the prospect on the other end is looking for a service you don’t even provide! This is because it’s in HomeAdvisor’s best self-interest to send you as many leads as possible, quality be damned. You’re paying per lead, so the more leads HomeAdvisor sends you, the more money it makes. It doesn’t matter that those leads are barely relevant to your business. So, just to recap:

  • You have to take time away from work to track down leads.
  • Leads are not cost-efficient or reliably priced.
  • Some of the leads you get return zero income.

Doesn’t that sound like you’re losing money? It’s easy to see why only larger companies can use HomeAdvisor without worry. You, on the other hand, really feel the costs of HomeAdvisor’s services. No wonder HomeAdvisor has received more than 1,000 complaints with the BBB in the last three years alone!

You Can Get Online Marketing That Matches Your Needs

Prospect Genius created an online marketing approach that avoids all of the above pain points. We treat your goals as our goals, and your success as our success. Unlike HomeAdvisor, which just gives you a small listing in their massive directory, we offer flexible options that can provide top-to-bottom online promotion for your business. With a CoreSite, we’ll build you a fully functional website that’s yours to keep. With Directory Dominator, we’ll promote you on countless different online platforms. With SocialStream or SocialBuzz, we’ll post for you on social media. The goal is to help ensure you’re discovered in every corner of the web. With Prospect Genius:

  • When someone discovers your website or Google Maps listing and dials your phone number, they’re calling you directly.
  • The whole transaction is just between you and your customer—we don’t interfere.
  • You don’t have to race a handful of other businesses for the same job.
  • You can respond as soon as you’re able to without worrying that you’ve automatically lost a job.
  • The best part? Our approach doesn’t favor big businesses over small ones. Everyone has an equal shot at success.

An adviser is just someone who tells you what to do. Why not play by your own rules? Prospect Genius offers you all the tools you need and puts you in the driver’s seat. We offer a cross-section of online marketing tools that will match any budget. See what other business owners are saying about us—or better yet, give us a call for a free assessment from one of our representatives! If you’re willing to give us a few minutes of your time, we’ll happily listen to your company’s needs and figure out if we have a solution that fits. Stop feeling powerless against the big guys, and start taking matters into your own hands! Call now at (800-689-1273).