Prospect Genius

Prospect Genius, an online advertising firm based in upstate New York, announces continued upward growth and enhanced performance for appliance repair clients during the month of June. Providing long-term growth in total leads generated (both phone and e-mail) for local appliance repair companies across the nation, Prospect Genius reports sustained performance for both this specific category of business and across their entire client base.
Prospect Genius’s innovative SEO-based lead generation program generated 3,110 leads for their appliance repair clients in June alone. These statistics are simply representative of the latest month’s continuing trend. In February, prior to Google’s Panda update, PG supplied 1,124 leads to their appliance repair client companies. Immediately following this update, PG’s lead delivery jumped 50% to 1,723 leads.
Since Google implemented their Panda algorithm update (also called the Farmer update in the mass media) in February, many online advertising companies have been affected by the content farming penalties and exclusions. However, over that same time span, Prospect Genius has only continued to grow. In the four months following the Panda update, PG has expanded their lead generation performance for appliance companies by an average increase of nearly 30% more leads per client per month.
As Prospect Genius President Alex Pelli comments, “Integrity is what sets Prospect Genius apart. Because we’ve always played by the rules, changes like Google algorithm updates—even the major Panda changes—don’t majorly affect our lead generation results. We’re pleased to be able to provide our customers with continued success and the continued growth of their lead generation campaigns.”
Prospect Genius is an Internet marketing company based in Troy, New York. Serving local companies nationwide, PG utilizes SEO strategies for effective lead generation.

Prospect Genius, a local online advertising company based in the Albany area, announces the addition of 2.5 new staff members. The new staff includes the creation of one full-time sales representative job and one full-time bookkeeper/accounting post as well as a part-time marketing position. This first-quarter personnel addition brings the Prospect Genius team up to nearly 20 employees.
The new sales account manager position will help increase sales of the PG lead generation program while the marketing slot creates the opportunity for additional development of the Prospect Genius brand as well as growth for PG client marketing strategies. Having a full-time bookkeeper on staff will aid in streamlining the billing process. With this personnel expansion, Prospect Genius will have the capacity to handle approximately double the client volume and provide improved service for the customers they already have on board.
Prospect Genius President Alex Pelli comments, “We’re still growing despite the bad economy. In the first quarter of 2010, we expanded our workforce by nearly 50%. Now, in the first quarter of 2011, we’ve just added another two-and-a-half positions. The strength of our SEO product is enabling us to grow when other businesses are struggling in today’s tough economic situation.”
Increasing their workforce means that Prospect Genius will be able to provide their lead generation services to a greater number of local businesses. As Pelli observes, “Our new hires should have a trickle-down effect. By expanding our workforce, we’ll be able to take on more clients, and hopefully increase the success of more local businesses by helping them reach customers in their communities.”
Prospect Genius is an Internet advertising company that leverages SEO to help local companies with effective web marketing.

Prospect Genius, an online advertising company based out of Troy, New York, has successfully turned business around for Original Soundz, a local car audio shop. Through innovative search engine optimization (SEO) techniques, website design, and general Internet savvy, Prospect Genius effectively promotes the car audio and mobile video electronics available from Original Soundz. Prospect Genius’s effective campaign resulted in wider visibility, more customers, and a substantial increase in revenue for Original Soundz.
Marking the beginning of their online advertising campaign, Prospect Genius launched the Original Soundz website on March 4, 2011; the mobile electronics shop had no website or Internet presence prior to this date. Since then, Original Soundz has experienced a surge in customer calls, online visibility, and total revenue. In fact, Prospect Genius sent them 130 customer leads in April 2011 alone.
Vincent LaMorticello, owner of Original Soundz, says, “Before we signed up with Prospect Genius, we were struggling to get the word out about our car alarms, car stereos, and other mobile electronics. But now, customers have direct access to us, and business is better than ever!”
Prospect Genius specializes in providing local companies just like Original Soundz with customized SEO strategies and services. Once the PG website design specialists build the company a website from scratch, they devise and implement an original SEO strategy to achieve a high ranking for that site on search engine results pages (SERPs). After the site listing has reached a high placement on the SERPs, it will be substantially more visible to a wide range of potential customers searching for related services. In the case of Original Soundz, Prospect Genius was able to garner them the coveted number 1 ranking on Google searches related to mobile video, car stereo equipment, car alarms, and more in their local area. As a result, Original Soundz is significantly more prevalent in searches performed by Albany-area vehicle owners looking for car audio services on all major search engines, including Yahoo! and Bing. This increase in visibility and accessibility has led to a massive upswing in sales and revenue for Original Soundz, thanks in large part to the efforts of Prospect Genius.
“Everyone at PG was really happy to hear about the success of our Internet marketing campaign for Original Soundz,” says Matt Gallo, a spokesperson and senior marketer for Prospect Genius. “They were already a great business,” he adds. “They just needed to get their prospective customers to notice.”
Prospect Genius is an online advertising company that specializes in providing small service providers with customized Internet marketing campaigns and SEO strategies.

Prospect Genius, a search engine optimization company based in New York’s Capital Region, announces their new company slogan: “Bringing integrity to online advertising.”
This new slogan reflects Prospect Genius’s focus on customer service and professional practices when it comes to SEO. Many web marketing companies advertise unachievable results or violate search engine rules to get fast rankings, knowing all the while that these behaviors will eventually lead to penalties and a steep falloff for their customers. Prospect Genius takes a different approach: honesty, integrity, and truth in advertising. By adhering to search engine guidelines and focusing only on what’s best for the long-term health of their client’s web presence, the PG team is able to create leading search engine rankings and long-lasting results for their customers.
Prospect Genius Co-Founder and President Alex Pelli comments, “We’re not a large corporate entity but rather a small company built on traditional American values. Our goal is to be the exact opposite of the underhanded guys that promise you the world and then never deliver anything except sky-high bills. We are truthful in all of our business dealings and put our clients’ success first.”
Rather than breaking search engine regulations for short-term gain and long-term loss, Prospect Genius is upfront with their customers about how search engine optimization really works. Providing a program that enables growing lead returns over time, these online advertisers are able to amplify return on investment for their clients rather than undermine it. Using the small-town approach to service, Prospect Genius helps bring local companies up to speed with twenty-first century advertising without sacrificing old-fashioned customer care.
Prospect Genius’s slogan, “Bringing integrity to online advertising,” serves to emphasize this distinguishing characteristic and highlights to prospective clients that PG will go to bat for their companies’ success.
As Pelli states, “Our new slogan puts it out there from the start: We care about long-term relationships with our customers, and we don’t take shortcuts that backfire in the long run. Our company was founded on integrity, and our entire team works to bring professionalism and truthfulness into the world of SEO, where those qualities are often sorely lacking.”
Prospect Genius is an online marketing company dedicated to using fair practices and effective SEO to promote local businesses online.