(800) 689-1273
Facebook Twitter Youtube Linkedin
Prospect Genius logo

Prospect Genius

Menu
Log In
You are here: Home / Archives for ScamWatch

ScamWatch: Don’t Pay for What’s Already Yours – The Google Business Profile Ownership Scam

Last Updated: December 8, 2025

Leer en español

We’ve been hearing a lot of chatter lately from our clients about a sneaky new scam making the rounds, and it’s time we shine a big ol’ spotlight on it.

Here’s the setup:
You, a small business owner, get a call. The person on the other end – often with an overseas accent – says they’re offering you “full ownership” of your Google Business Profile (GBP) for a one-time payment. Sometimes it’s $300, sometimes a little more or less. They’ll promise you sole ownership, the ability to delete any reviews you don’t like, and full control over your listing.

Sounds official, right? Maybe even a little tempting?

Don’t fall for it.

Let’s break down why this is 100% a scam and what you actually should know about your Google Business Profile.

1. Google Business Profiles are always free

You do not have to pay to claim, manage, or use your GBP. Google offers this service to business owners completely free of charge. Anyone asking for money in exchange for “ownership” is either confused or trying to rip you off.

2. You can’t “own” your GBP the way they say you can

The terminology these scammers use is misleading at best. While you can claim your GBP and become the primary owner (which gives you full control), that process involves verifying your business – not sending someone your credit card info.

Think of it like your social media account: you sign up, prove it’s yours, and manage it as you see fit. But it’s still hosted by a platform (Google) that has its own rules and systems.

3. “Sole owner” is a made-up title

This is where the scammers get clever. They’ll toss around the term “sole owner” like it’s some kind of premium status. In reality, a GBP has one primary owner, and that person can assign managers or additional owners if they want to. But that’s a management structure – not a tiered payment system. You either have control of your profile or you don’t.

4. You cannot delete reviews just because you don’t like them

This is one of the juiciest promises scammers dangle – “Give us a few hundred bucks and you can remove any bad reviews you want.” Not true. Google has clear policies about reviews, and the only way one gets removed is if it violates those policies. Owning or managing your GBP doesn’t change that.

So, what can you pay for?

It’s completely valid to hire someone to help you recover access to a lost profile, optimize your listing, or manage your local SEO. That’s like hiring a lawyer to handle paperwork or a plumber to fix your leak – you’re paying for expertise, not for something that’s supposed to be free.

But you should never pay someone just to “own” your GBP. That’s like someone selling you the title to your own house after you’ve already moved in.

Final thoughts

Scams like these rely on confusion, urgency, and a bit of fear. They target hardworking business owners who are too busy running their companies to double-check every call that comes in.

So let’s keep it simple:
If someone says you have to pay to own your Google Business Profile, hang up.
If you’re ever unsure about a call or email like this, reach out to someone you trust – your marketing team, your web agency, or even a savvy friend.

We’ll be back with more ScamWatch tips soon. Until then, stay sharp out there.

 

 

 

FAQs


No — Google Business Profiles are always free. You do not have to pay to claim, manage, or use your GBP. If someone asks you for payment for ‘ownership,’ it’s a scam.


The scam involves someone contacting a business owner and offering “full ownership” of their GBP — for a fee. They may promise sole ownership, control of reviews, and exclusive listing control. But this ownership “for sale” does not exist.


No. The concept of “sole owner” as sold by scammers is made‑up. While you can be the primary owner and designate additional owners/managers, there is no legitimate paid upgrade. And having a GBP does not let you delete reviews at will — only reviews that truly violate Google’s policies can be removed.


Yes — but only to pay for expert services like recovering access to a lost profile or optimizing the GBP for visibility. You should not pay just to “own” the profile. Paying for optimization or recovery is like paying a professional for help — paying for ownership is the scam.


Hang up or ignore the request. Do not provide payment or login credentials. If you’re ever unsure, verify independently via official channels (e.g. your GBP dashboard or Google support) or consult a trusted agency — but never trust unsolicited requests demanding payment for GBP ownership.


Monitor emails for ownership‑request notices; only respond if you initiated them. Reject any unsolicited requests. Keep your account secure (strong password + two‑factor authentication). Regularly check your listing and access permissions. And never pay for ‘ownership’ — GBP is free.

One More Month. One More Excuse. How Long Should These Things Really Take?

Last Updated: September 18, 2025

Leer en español

If you’ve been burned by marketing companies before, we get why you’d roll your eyes when you hear “just give it 4 to 6 months.” You’ve heard that before, right? And sure enough, 6 months later, you’re still waiting for the phone to ring while that vendor blames the last vendor.

That’s why we’re not just giving you another “trust the process” speech. What we’re laying out here is a reference point. If you’re working with a marketing team, these are the benchmarks and timelines you should expect.

If you’re seeing progress like this, you’re probably on the right track. But if you’re hearing promises or excuses that sound way outside of this, whether it’s “we can do it in 30 days” or “you’ll need a year before anything happens,” that’s your signal to ask tougher questions.

We’re sharing this based on years of running campaigns for many, many businesses. This is how the math typically works, and it’s why we’re putting it all out here as a timeline cheat sheet. Keep it handy the next time you’re sizing up a vendor.

What Success Should Look Like

Good SEO isn’t just a black box where you sit around in silence for six months. There should be clear activity and visible progress along the way.

  • Website Launch: Your website should be completed and launched within the first month. If it’s dragging past that, something’s wrong.
    • How to monitor progress: You should be able to view the site on a staging (temporary) URL. That way you can see the work being done and how the site is coming together.
  • Directory Listings: Your business information should start appearing in directories within the first 1 to 2 months. If there’s zero activity here, that’s a red flag.
    • How to monitor progress: Before hiring the agency, Google your business phone number. This shows where your number is already listed. Then, keep searching it weekly to see if new listings pop up.
  • Solicitation Calls from Directories: When directories like Yelp start calling you nonstop, that’s actually a good sign. It means your business is showing up in the places where marketers (now) and customers (soon) are paying attention. It’s the canary in the coal mine.
    • How to monitor progress: Sadly, these are annoying, but that also makes them memorable. No need to specifically track them.
  • Traffic Trends: After a couple of months, you should see a steady month-over-month increase in website traffic. Don’t get hung up on the raw numbers. What matters is the trend. Is it growing, even slowly? That’s progress.
    • How to monitor progress: Most sites use Google Analytics. You should either have access to your GA account or request monthly reports from your marketer. This lets you see traffic trends early on.
  • Leads: Leads should start trickling in after a few months. Early on, they’ll be minimal, but they should increase gradually as your rankings improve.
    • How to monitor progress: You should be using a tracking number (like our CallTrax) for your online marketing. Without it, you’re severely limiting your ability to track results. Check your call logs to see if your call volume is increasing. Over time, focus not just on the number of calls, but on the quality of those calls.

Reasonable Timelines for Specific SEO Milestones

Here’s a realistic timeline for key parts of your SEO campaign so you know what to expect and when.

  • Getting Your Website Indexed: Once live, Google can index your site in 3 days to 2 weeks if set up correctly. For a brand-new domain, it might take 3 to 4 weeks.
  • Directory Listings: Submitting listings takes 1 to 3 days. Approvals take 1 to 4 weeks, followed by 2 to 4 weeks for Google to index them. Give it another 1 to 2 months to impact rankings.
  • Google Business Profile: Setup and optimization should take 1 to 3 days, with 3 to 10 days for verification. You might start seeing activity within a few weeks (this timing depends on several factors like market size, industry, and number of competitors).
  • Location-Specific Pages: These help target neighboring areas. They can be created in 1 to 3 days, indexed in 3 days to 2 weeks, and typically improve rankings in 1 to 3 months.

Why Switching Vendors Too Soon Fails

Switching SEO vendors every couple of months is a guaranteed way to fail. Not only does it kill momentum, but every new provider has to start by cleaning up the mess left by the last guy. This includes inconsistent NAP data, bad backlinks, and half-finished directories. Most companies skip this step, which just piles onto the mess and makes things worse.

When you jump campaigns, the SEO clock doesn’t just pause. It resets. And if you’ve changed your domain name, expect a 4 to 6 month recovery period just to get back to where you were.

Pro Tip: Always ask your marketer if they’ve cleaned up (or plan to in the near-future) your old, outdated listings to fix your NAP match. We offer a service called CleanSlate for exactly this reason, but a lot of marketers skip this step. If they aren’t doing it, your campaign is never going to get off the ground. Make sure to ask directly.

TLDR;

Here’s a summary of all the timelines that you can use as a reference. Remember, these are all just rule-of-thumb estimates. Your mileage may vary based on market size, industry, competition level, and 20+ other things.

SEO Action Expected Duration
Website Completion & Launch Within 1 month
Website Indexed by Google 3 days to 2 weeks (up to 4 weeks for brand new domains)
Directory Listings Submission 1 to 3 days
Directory Approvals 1 to 4 weeks
Directory Listings Indexed 2 to 4 weeks after approval
Impact on Rankings from Directories 1 to 2 months post-indexing
Google Business Profile Setup & Verification 1 to 3 days for setup, 3 to 10 days for verification
Location-Specific Pages Created 1 to 3 days
Location Pages Indexed 3 days to 2 weeks
Ranking Improvement for Location Pages 1 to 3 months
PPC Campaign Visibility Immediate upon launch
Recovery After Domain Name Change 4 to 6 months to recover momentum

  • Website Completion & Launch:
    Within 1 month

  • Website Indexed by Google:
    3 days to 2 weeks (up to 4 weeks for brand new domains)

  • Directory Listings Submission:
    1 to 3 days

  • Directory Approvals:
    1 to 4 weeks

  • Directory Listings Indexed:
    2 to 4 weeks after approval

  • Impact on Rankings from Directories:
    1 to 2 months post-indexing

  • Google Business Profile Setup & Verification:
    1 to 3 days for setup, plus 3 to 7 days for verification

  • Location-Specific Pages Created:
    1 to 3 days

  • Location Pages Indexed:
    3 days to 2 weeks

  • Ranking Improvement for Location Pages:
    1 to 3 months

  • PPC Campaign Visibility:
    Immediate upon launch

  • Recovery After Domain Name Change:
    4 to 6 months to recover momentum

The Bottom Line

SEO isn’t magic, but it is methodical. If you’re serious about growth, give it at least 4 to 6 months to produce real, measurable progress. Along the way, expect to see outputs like a completed website, published listings, and growing traffic.

Above all, look for the trend. Steady upward movement is the key, not just big numbers right out of the gate.

If you want help mapping out the right strategy, without having to start over every few months, let’s chat.

 

SEO Timeline and Progress FAQs


Small business SEO typically takes 4 to 6 months to show measurable results. Early signs of progress include increased website traffic, more directory listings, and some initial leads. Full SEO benefits often take longer, but consistent upward trends are a positive indicator.


A new business website should be completed and launched within the first month of starting with a marketing company. If the website build is delayed beyond a month, it’s a red flag indicating potential inefficiencies or problems.


Directory listings for your business should start appearing within 1 to 2 months after hiring an SEO company. Submission typically takes 1 to 3 days, with approvals in 1 to 4 weeks, and indexing by Google another 2 to 4 weeks after that.


Google can index a new website in 3 days to 2 weeks if everything is set up correctly. For brand-new domains, it may take 3 to 4 weeks. This is a key early milestone in an SEO campaign.


Leads from SEO efforts typically begin trickling in after a few months of consistent marketing efforts. While initial leads may be minimal, they should increase gradually as your website gains better search rankings and visibility.


Switching SEO vendors too soon resets the SEO clock and can kill campaign momentum. New SEO providers must first clean up issues like inconsistent NAP data, bad backlinks, and incomplete directories. Without this cleanup, results suffer and recovery can take 4 to 6 months, especially if you’ve changed your domain name.

Quickly Decode All These Crazy AI Ads, Claims, and Sales Pitches

Last Updated: June 5, 2025

Leer en español

If it feels like you’ve been seeing more fishy ads lately (especially ones promising AI miracles that sound too good to be true) you’re not imagining things. The internet is buzzing with bold claims, from “automated fortune-building bots” to tools that supposedly do your marketing, taxes, and grocery shopping all in one click. And honestly, it’s getting hard to tell what’s real anymore.

The Problem: Most Claims Sound Legit

The trouble is, many of these pitches are dressed up in slick design and impressive-sounding language. Words like “machine learning,” “generative neural networks,” and “autonomous content pipelines” get thrown around like confetti, but under the hood, many of these products are either overhyped or downright fake.

For busy small business owners, who’s got time to dissect all that jargon?

Let’s take a real example that was dumped into our Facebook feed:

Facebook ad claiming to get your business indexed by ChatGPTComment from ad that claims to get you indexed by ChatGPT which makes more false claims


A Facebook ad from a company promises they can “Get You Indexed by ChatGPT” for just $30 a month. Sounds like a dream, right? Like SEO for AI?

Dig a little deeper though, and it unravels fast. In the comments, they admit that it’s not really “indexing” like Google does. Instead, they claim to “stream your URL into ChatGPT’s training data” by creating something called JSON-LD schema and “dynamic prompts.” They even say they’re “building a data pipeline into the model.”

That all sounds very technical… but here’s the truth: It’s pure techno-babble trash.

Large language models like ChatGPT are retrained every few months at best, and that process costs millions of dollars. No third party can “stream” anything into the training data or build a magical pipeline into the model. That’s simply not how any of this works.

They’re taking real-sounding concepts and wrapping them in snake oil, hoping business owners won’t know the difference.

Using AI to Decode AI Claims

Here’s the irony: one of the best tools for cutting through bogus AI claims… is AI itself.

If you’re staring at an ad that makes wild promises or a sales pitch that sounds a little too slick, you can now get a second opinion instantly by feeding it to an AI assistant like ChatGPT, Grok, or Gemini. Just upload a screenshot or explain what the ad said, and ask, “Is this for real?” You’ll get a breakdown that’s clear, honest, and (usually) way less biased than a sales call.

IMPORTANT: You have to be wary of “hallucinations” in these AI models. That means they’ll confidently lie to your face sometimes, inventing facts and sources out of thin air. If you treat the AI’s output like a Wikipedia article, you’re on the right track. It’s a powerful tool that can help you get started down a path, but it’s not to be blindly trusted.

PRO TIP: One neat trick is to use two models. For example, you can ask ChatGPT about a topic and then copy/paste the question you asked it, and the answer it gave, into Grok or Gemini. Just prompt it with something like “Below is a question I asked ChatGPT and the answer it gave me. Please review it and tell me if any of it is inaccurate, incomplete, or misleading.” You are unlikely to get the same hallucination in both models so you can be reasonably sure, at that  point, that your information is pretty reliable.

A Shortcut to the Truth: ScamWatch GPT

Until you’ve used AI for a while and gotten used to how best to prompt it, it can be a little frustrating. You’ll get overly verbose answers and wandering responses that you have to read through. As you get better at it, you’ll get better outputs.

In order to help you get the most out of your queries (and to save you a bunch of time and keystrokes) we built this (totally free) custom GPT helper: ScamWatch GPT by Prospect Genius

It’s a custom GPT we created that saves you from having to type long prompts to get to the answers you need. Instead of typing out your whole situation or trying to figure out what to say, just drop in the ad (or describe the claim), and it’ll walk you through the red flags, sketchy logic, or flat-out lies… fast.

Think of it like a time-saver for checking too-good-to-be-true offers before you waste a dime or a minute on them.

For example, we uploaded the screenshot of that ad we referenced above into ScamWatch GPT and hit enter (no typing required.) This is what we got back.

In case you can’t see what’s at the link, here’s a screenshot of what’s there.

output from ScamWatch GPT for an ad claiming to get you indexed by ChatGPT

⚠️Update: See another example of how to make use of this tool here.

You’ve Got Backup

Whether you use our custom GPT, your own AI assistant, or reach out to us the old-fashioned way, we want you to have the tools to cut through the noise. AI is opening a lot of doors, but it’s also opening the floodgates to scammers, shady marketers, and half-baked tech products.

We’ve spent nearly two decades helping folks make sense of marketing pitches. Now, with AI in your corner, it’s easier than ever to get a second opinion before you sign up, subscribe, or spend.

Need a second opinion?
Upload that ad. Paste that pitch. Run it through an AI. Or just ask us. Either way, you’ve got options, and that makes you a much harder target for scams.

AI Marketing Claims FAQs


No, third-party services cannot get your business indexed by ChatGPT. Claims suggesting they can ‘stream your URL into ChatGPT’s training data’ are misleading. Large language models like ChatGPT are retrained periodically at significant cost, and external entities cannot inject data into their training processes.


Common red flags include the use of complex jargon like ‘machine learning’ or ‘autonomous content pipelines’ without clear explanations, promises of instant results, and claims of direct integration with AI models like ChatGPT. Such language often masks overhyped or false capabilities.


You can use AI tools like ChatGPT, Grok, or Gemini to assess the credibility of AI marketing claims. Input the claim into these tools and ask for an evaluation. However, be cautious of potential inaccuracies and consider cross-referencing with multiple sources.


ScamWatch GPT is a free tool developed by Prospect Genius to help users identify misleading AI marketing claims. Users can input ads or pitches, and the tool provides an analysis highlighting potential red flags and deceptive language.


Being cautious is crucial because many AI marketing pitches are designed to exploit unfamiliarity with AI technologies. They may offer services that are technically impossible or ineffective, leading to wasted resources and potential harm to your business’s reputation.

ScamWatch: “Broken Links” and Bogus Pages – Don’t Fall for This Website Audit Trick

Last Updated: May 7, 2025

Leer en español

If you’ve been running your business website for more than five minutes, chances are good you’ve gotten that email. You know the one—some helpful “expert” reaching out to let you know that your website is riddled with errors, broken links, and issues that are just begging for a free audit.

Sounds generous, right?

Yeah, not so much. Today, we’re putting this pesky scam under the microscope. Spoiler alert: that broken link they’re pointing to? It’s as fake as a $3 bill.

The Scam in a Nutshell

Here’s how it usually goes:
You get an email from someone claiming they ran a scan of your website. They found broken links, missing pages, or critical SEO errors. They even include a few URLs to “prove” their point.

Something like this:

“Hi! We noticed several errors on your website, such as this one: https://yourbusiness.com/advertising-services/flying-unicorn-repair. We’d love to offer you a free audit to help fix these problems.”

Looks scary at first, right? But there’s just one little problem:

That page was never supposed to exist.

Let’s Talk About Filing Cabinets

Let’s break this down with a good old-fashioned analogy: your website is like a filing cabinet. The structure of every URL on Earth is like this: https://file-cabinet-name/drawer-name/file-name

  • The cabinet itself is your main website — for example, www.prospectgenius.com.
  • Each drawer in the cabinet is a directory — maybe one drawer is for “Advertising Services” (/advertising-services/), another for “Testimonials,” and so on.
  • Inside each drawer are your actual files — real pages, like “/GoogleAdsHelp” or “/LocalSEOTips.html.”

Now here’s where the scam comes in.

These scammers are acting like they opened your filing cabinet, went into the “Advertising Services” drawer, and couldn’t find a file called “Fire Truck Wheels.” And now they’re emailing you, panicked, like that’s some kind of huge problem.

But… that file never existed in the first place. You never made a page about “fire truck wheels.” Why would you? You run an HVAC business, not a firehouse!

Not All 404s Are Created Equal

Now, let’s be clear: some 404 errors ARE real problems.

If you run an appliance repair business and you do have a page about dishwasher repair, but the link in your website menu accidentally points to htttps://yoursite.com/dishwaser-repair (oops—missing the “h”), that’s a real broken link, and you should address it.

That kind of error confuses visitors, hurts your credibility, and can even hurt your rankings in Google. So yes, 404s can be important when they’re pointing to content that should exist.

But here’s the key difference:

  • ✅ A real 404 is when a link is broken to a page that’s supposed to be there.
  • ❌ A fake 404 is when someone just makes up a random page and acts like it’s missing on purpose.

The scammers in these emails? They’re not finding real problems. They’re just making up URLs, like: https://yourwebsite.com/advertising-services/sparkle-unicorn-parts…and then acting like it’s a big deal when your site says, “Sorry, that’s not a page.”

It’s like walking into your office, opening a random drawer, and complaining that it doesn’t contain a lasagna recipe. Sure, it could have one—but it never did, and it’s not supposed to.

Why This Matters

When someone types in a URL like: https://yourwebsite.com/advertising-services/lasagna-recipes and gets a “404 Page Not Found” error, that’s NOT a broken link. That’s just your website saying, “Hey, that file isn’t in the drawer.” Perfectly normal, because why would there be a page about “lasagna recipes” in the “advertising services” directory? Situation normal, no red flags here.

The scammers are hoping you won’t know the difference. They’re banking on you panicking over scary tech-speak like “errors” and “critical issues.” Then they’ll try to upsell you on expensive services to fix a problem that doesn’t exist.

What Should You Do?

  1. Don’t click anything in the email.
  2. Ignore the fake links they give you.
  3. Don’t be pressured into a “free audit” from someone you don’t know.
  4. Ask your real web provider (or someone you trust) if you ever have doubts.

And most importantly: trust your gut. If it sounds too dramatic, too urgent, or too helpful for a total stranger… it probably is.

Bottom Line

A fake page that never existed is not a sign your website is broken. It’s just someone trying to open a file in your cabinet that was never there to begin with.

So the next time a random “SEO specialist” tries to scare you with made-up URLs and nonsense errors, you’ll know better. Toss that email in the digital trash bin, and carry on knowing your site is just fine.

Want to keep your online presence safe and scam-free? Stay tuned for more in our ScamWatch series, because in the wild west of the internet, knowledge is your best line of defense.

ScamWatch: AI-Powered Fake Leads: The Next Big Scam?

Last Updated: March 3, 2025

Leer en Español

We’ve all seen AI technology evolve at an insane pace, sometimes for the better, sometimes… not so much. AI customer service bots, Google’s AI making restaurant reservation calls, and even deepfakes, have become normal. But what’s the next scam we should be watching out for?

Here’s a prediction: AI-generated fake leads.

The Rise of Fake AI Leads

Right now, plenty of lead generation companies sell small businesses “qualified leads.” Some are legit, some… not so much. But what if scammers took this to the next level?

Imagine a HomeAdvisor- or Thumbtack-style business that promises to connect you with paying customers, but those “customers” don’t actually exist. Instead, AI-generated voices call you, ask the right questions, and sound just human enough to make you think it’s a real lead. You talk to the “lead” for a few minutes and it either fizzles out, you’re given a brush off like “I have to talk to my husband about it,” or even worse, you book a completely bogus appointment. You are then charged for this lead, regardless of the outcome.

And here’s the real kicker: Even legitimate lead-gen companies could be tempted to do this. If just 1 in 10 leads were AI-generated fakes, they increase revenue by 10% and it’s almost entirely profit! After all, they don’t get paid when you land a customer, they get paid when you buy a lead. See the problem?

At Prospect Genius, we’ve always avoided business models where our success isn’t directly tied to our clients’ success. We believe in (and harp on) aligned goals. And this is why it’s so important for small businesses to stay ahead of potential scams.

How to Protect Yourself

Since this isn’t a scam that’s happening yet (that we know of), the best thing you can do is prepare. Here’s some suggestions:

1. Track Everything

If you’re buying leads, you need to know which ones are actually turning into paying customers, not just which ones feel productive. A campaign might seem busy, but if it’s not bringing in real revenue, it’s not working.

Here’s how to track your leads effectively:

  • Use a metered phone number like our CallTrax to track and record inbound calls from each campaign.
  • Implement PhoneSwap to automatically swap phone numbers on your website, so you can segment data based on where leads are coming from.
  • Review your call recordings—if something seems off, you’ll have proof.

A major bonus of using CallTrax? Spaminator technology. It blocks known spam numbers, saving you time and keeping bogus calls from clogging up your pipeline.

Why Tracking Matters More Than Ever

Now is the time to establish your baseline numbers, before AI scams start creeping in. If you suddenly notice a 10–20% shift in your metrics, that’s a red flag. Being proactive now will make it easier to spot suspicious activity later.

For lead-gen campaigns, make sure you’re tracking:

  • Average leads received (per day, week, or month)
  • Close rate (percentage of leads that turn into paying jobs)
  • Average revenue per completed job
  • Overall cost per lead
  • Total cost per closed job (this one’s key!)

Most businesses focus too much on cost per lead, but what really matters is cost per completed job. It’s not just the price of the lead, it’s the total amount spent on all leads, plus the cost to fulfill the jobs you booked, divided by the number of closed jobs.

For example:
A $20 lead might actually cost $100 per completed job once you factor in the big picture. That changes the way you evaluate lead-gen campaigns, and it’s exactly why tracking every step of the process is so important.

2. Trust Your Gut

AI voices are getting better, but they’re still not perfect. If something feels “off” about a call—maybe they respond too quickly, avoid answering direct questions, or use strange phrasing, take a closer look.

If a company can’t provide real proof that their leads are legitimate, walk away.

The Bottom Line

AI is changing the game for businesses, but it’s also creating new ways for scammers to take advantage of hard-working people. Fake AI leads might not be everywhere yet, but it’s only a matter of time.

Stay smart, stay skeptical, and most importantly—stay in control of your marketing.

Sign up for our newsletter!

Join our mailing list and receive regular updates on how to effectively market your small business, along with exclusive service promotions.
Please enable JavaScript in your browser to complete this form.