Prospect Genius, a local online advertising company based in the Albany area, announces the addition of 2.5 new staff members. The new staff includes the creation of one full-time sales representative job and one full-time bookkeeper/accounting post as well as a part-time marketing position. This first-quarter personnel addition brings the Prospect Genius team up to nearly 20 employees.
The new sales account manager position will help increase sales of the PG lead generation program while the marketing slot creates the opportunity for additional development of the Prospect Genius brand as well as growth for PG client marketing strategies. Having a full-time bookkeeper on staff will aid in streamlining the billing process. With this personnel expansion, Prospect Genius will have the capacity to handle approximately double the client volume and provide improved service for the customers they already have on board.
Prospect Genius President Alex Pelli comments, “We’re still growing despite the bad economy. In the first quarter of 2010, we expanded our workforce by nearly 50%. Now, in the first quarter of 2011, we’ve just added another two-and-a-half positions. The strength of our SEO product is enabling us to grow when other businesses are struggling in today’s tough economic situation.”
Increasing their workforce means that Prospect Genius will be able to provide their lead generation services to a greater number of local businesses. As Pelli observes, “Our new hires should have a trickle-down effect. By expanding our workforce, we’ll be able to take on more clients, and hopefully increase the success of more local businesses by helping them reach customers in their communities.”
Prospect Genius is an Internet advertising company that leverages SEO to help local companies with effective web marketing.