Prospect Genius, an online advertising company based out of Troy, New York, has successfully turned business around for Original Soundz, a local car audio shop. Through innovative search engine optimization (SEO) techniques, website design, and general Internet savvy, Prospect Genius effectively promotes the car audio and mobile video electronics available from Original Soundz. Prospect Genius’s effective campaign resulted in wider visibility, more customers, and a substantial increase in revenue for Original Soundz. Marking the beginning of their online advertising campaign, Prospect Genius launched the Original Soundz website on March 4, 2011; the mobile electronics shop had no website or Internet presence prior to this date. Since then, Original Soundz has experienced a surge in customer calls, online visibility, and total revenue. In fact, Prospect Genius sent them 130 customer leads in April 2011 alone. Vincent LaMorticello, owner of Original Soundz, says, “Before we signed up with Prospect Genius, we were struggling to get the word out about our car alarms, car stereos, and other mobile electronics. But now, customers have direct access to us, and business is better than ever!” Prospect Genius specializes in providing local companies just like Original Soundz with customized SEO strategies and services. Once the PG website design specialists build the company a website from scratch, they devise and implement an original SEO strategy to achieve a high ranking for that site on search engine results pages (SERPs). After the site listing has reached a high placement on the SERPs, it will be substantially more visible to a wide range of potential customers searching for related services. In the case of Original Soundz, Prospect Genius was able to garner them the coveted number 1 ranking on Google searches related to mobile video, car stereo equipment, car alarms, and more in their local area. As a result, Original Soundz is significantly more prevalent in searches performed by Albany-area vehicle owners looking for car audio services on all major search engines, including Yahoo! and Bing. This increase in visibility and accessibility has led to a massive upswing in sales and revenue for Original Soundz, thanks in large part to the efforts of Prospect Genius. “Everyone at PG was really happy to hear about the success of our Internet marketing campaign for Original Soundz,” says Matt Gallo, a spokesperson and senior marketer for Prospect Genius. “They were already a great business,” he adds. “They just needed to get their prospective customers to notice.” Prospect Genius is an online advertising company that specializes in providing small service providers with customized Internet marketing campaigns and SEO strategies.