Picture this: It's Sunday afternoon, and you're taking some time to mentally prepare for the workweek ahead. This gets you thinking about your online marketing campaign. How many jobs are you booking as a result of your campaign? Are you getting a good return on your investment? Unfortunately, since it's the weekend, the online marketing company you work with probably isn't open—which means you won't be able to call your campaign coordinator and ask about your campaign's performance until some … [Read more...] about This Is the Most Convenient Way to Track Your Marketing Progress
Why Googling Yourself Won’t Tell You What You Need to Know
Finding out how you rank on Google should be pretty simple, right? It feels like a quick search for your business name is all you’d need to do. Unfortunately, Google makes this way more complicated than it has to be. Although it's perfectly logical for you to assume you can check your ranking just by googling yourself, that's not the reality. Keep reading to find out how googling your own company name doesn’t actually give you a clear picture of your site’s performance. We’ll also give you … [Read more...] about Why Googling Yourself Won’t Tell You What You Need to Know
One Major Reason Your Paid Ads Aren’t Getting You Results
Are you DIY-ing your company's paid ads and getting frustrated by your lack of results? You probably started a campaign on Facebook or Google expecting to drive tons of visitors to your website—or, better yet, to generate a slew of new customers. However, for some reason, you're just not getting the results you were hoping for. Worst of all, the cost of your ads keeps going up! You feel like you're dumping your business's hard-earned cash down the drain. Why is this happening? To answer … [Read more...] about One Major Reason Your Paid Ads Aren’t Getting You Results
Why You Aren't Ranking in Search Results for That *One* Service
You feel like you have a kick-ass website with tons of great content. You've been promoting your business on local directories, too. You're getting plenty of calls and leads for some of your services, yet there's a noticeable lack of leads for one service in particular. For example, you own a landscaping company and you're getting lots of calls for lawn mowing but no calls for tree removal--even though you'd much prefer to book tree removal jobs. Needless to say, this is most likely caused by … [Read more...] about Why You Aren't Ranking in Search Results for That *One* Service
How to Stop Amazon Echo From Leaving Your Business in the Dust
Did you get an Amazon Echo or Google Home as a gift during the holidays? Statistically speaking, you or someone you know probably has one of these smart speakers. A January 2018 report from NPR and Edison Research shows 39 million Americans now own smart speaker devices like Amazon Echo and Google Home. This equates to about 1 in 6 Americans and is a 128% increase from January 2017. Furthermore, according to sales numbers, there are actually about 45 million smart speakers installed in the … [Read more...] about How to Stop Amazon Echo From Leaving Your Business in the Dust
How to Solve Your Problem With Spam Calls Right Now
Are you being dogged by spam calls all day long? Telemarketers and robocalls are running rampant these days, and small business owners are getting the brunt of it. Average Americans are certainly getting their fair share of spam calls, too, but it's nothing compared to what business owners are experiencing on a daily basis. Spam Calls Are Unavoidable Since your company phone number is plastered all over the web, it's super-easy for spammers and robots to add you to their databases. Now, that's … [Read more...] about How to Solve Your Problem With Spam Calls Right Now
How to Find Blog Ideas Your Customers Will Actually Care About
You’re trying to get your website off the ground, and you’ve heard your traffic will improve if you fill your pages with lots of valuable content. But there’s the problem—you want to create interesting blog posts and page content for your audience, but you’re totally stumped on what to write about! This is an all-too-familiar problem for many small business owners. Thankfully, in our years of practice, we’ve discovered some shortcuts that can make it easier to come up with webpage and blog … [Read more...] about How to Find Blog Ideas Your Customers Will Actually Care About
How You Can Save Money by Referring a Friend
Honestly, who doesn’t love a good discount? We sure do! If you, too, are a fan of saving some dough, then you’ll be happy to hear about our client referral program: When you’re a Prospect Genius client and you refer a friend to us, you can actually receive a generous credit on your bill. Talk about a win-win, right? Keep reading to see how the referral discount could work for you! How Our Referral Program Works Do you have a friend who owns a small, local business and could use some help with … [Read more...] about How You Can Save Money by Referring a Friend
SEO: Start From the Bottom, Climb Your Way to the Top
Does SEO really take as long as all the marketing specialists say? A good number of people are out there promising much faster results, so there must be a loophole the marketers aren't telling you, right? We wish we had better news for you. However, the reality is that achieving a strong presence on Google and the rest of the web requires time, effort, and patience. Anyone who promises you instant results is just trying to sell you snake oil. Keep reading to find out why SEO takes time, contrary … [Read more...] about SEO: Start From the Bottom, Climb Your Way to the Top
What You Need to Know About Google AdWords Billing
If you're confused by the way Google bills you for AdWords, you're not alone. Not even a little. We have countless clients who feel like the Google AdWords billing system is overly complicated. We don't blame them. Why can't it just be a bill for the same amount on the same date every month—you know, the way practically every other company in existence does its billing? If we were conspiracy theorists, we'd be tempted to think Google confuses AdWords customers on purpose so they spend more … [Read more...] about What You Need to Know About Google AdWords Billing