So, your business is ranking pretty well in your hometown. But what if you want to get more jobs in the next town over? Or maybe you want to expand into a different state entirely? No problem. Prospect Genius has a handful of cost-effective strategies to help you target a new service area without going over budget. Of course, the strategy we prescribe will depend on how far away your second address is. Thankfully, we've had lots of success solving this problem for clients and business … [Read more...] about Little Known Ways to Market Yourself in a New Location
Why You Shouldn’t Worry About This Google Chrome Warning
When you visit a website using Google Chrome, you might see a “Not Secure” label in the address bar at the top of the browser. But don't panic: This doesn’t mean what it sounds like. You have not been hacked or infected with malware. So, if you see this warning and think you've been attacked or compromised in some way, you can take a deep breath before we proceed. Now, here’s what that warning does mean. “Not Secure” Means “Not Encrypted” This “Not Secure” label is a simple warning that … [Read more...] about Why You Shouldn’t Worry About This Google Chrome Warning
Why You Can’t Trust This Warning From Google
Have you gotten a call from Google about your AdWords account? Did they tell you that your ads are displaying in other countries and costing you extra money? You're not alone. Google has been ramping up its AdWords sales efforts—and this means they've been aggressively targeting existing AdWords accounts and trying to upsell them. To that end, they've been dialing the numbers on AdWords accounts and getting their foot in the door with this scare tactic: "Your account has the wrong settings … [Read more...] about Why You Can’t Trust This Warning From Google
How to Minimize Your Damage From Google’s New Platform
Have you noticed a new type of sponsored result on Google's search results pages? These ads are for Google's new platform, Local Services, which Google designed to promote local service providers like plumbers, electricians, handymen, cleaners, locksmiths, and the like. According to the official website, "Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, so you can keep your calendar … [Read more...] about How to Minimize Your Damage From Google’s New Platform
Watch Out for This New Email Scam!
When you receive an email from an unknown sender, what's the first thing you look at? Hopefully, it's the email address itself. After all, why bother reading the contents of the email if you don't even know who it's from to begin with? The sender's email address alone will tell you a lot about the email's credibility and authenticity before you even read a word. We wanted to bring this up because there's a new batch of scam emails going around, and we want you to be aware of them. Keep reading … [Read more...] about Watch Out for This New Email Scam!
This Is the Most Convenient Way to Track Your Marketing Progress
Picture this: It's Sunday afternoon, and you're taking some time to mentally prepare for the workweek ahead. This gets you thinking about your online marketing campaign. How many jobs are you booking as a result of your campaign? Are you getting a good return on your investment? Unfortunately, since it's the weekend, the online marketing company you work with probably isn't open—which means you won't be able to call your campaign coordinator and ask about your campaign's performance until some … [Read more...] about This Is the Most Convenient Way to Track Your Marketing Progress
Why Googling Yourself Won’t Tell You What You Need to Know
Finding out how you rank on Google should be pretty simple, right? It feels like a quick search for your business name is all you’d need to do. Unfortunately, Google makes this way more complicated than it has to be. Although it's perfectly logical for you to assume you can check your ranking just by googling yourself, that's not the reality. Keep reading to find out how googling your own company name doesn’t actually give you a clear picture of your site’s performance. We’ll also give you … [Read more...] about Why Googling Yourself Won’t Tell You What You Need to Know
One Major Reason Your Paid Ads Aren’t Getting You Results
Are you DIY-ing your company's paid ads and getting frustrated by your lack of results? You probably started a campaign on Facebook or Google expecting to drive tons of visitors to your website—or, better yet, to generate a slew of new customers. However, for some reason, you're just not getting the results you were hoping for. Worst of all, the cost of your ads keeps going up! You feel like you're dumping your business's hard-earned cash down the drain. Why is this happening? To answer … [Read more...] about One Major Reason Your Paid Ads Aren’t Getting You Results
Why You Aren't Ranking in Search Results for That *One* Service
You feel like you have a kick-ass website with tons of great content. You've been promoting your business on local directories, too. You're getting plenty of calls and leads for some of your services, yet there's a noticeable lack of leads for one service in particular. For example, you own a landscaping company and you're getting lots of calls for lawn mowing but no calls for tree removal--even though you'd much prefer to book tree removal jobs. Needless to say, this is most likely caused by … [Read more...] about Why You Aren't Ranking in Search Results for That *One* Service
How to Stop Amazon Echo From Leaving Your Business in the Dust
Did you get an Amazon Echo or Google Home as a gift during the holidays? Statistically speaking, you or someone you know probably has one of these smart speakers. A January 2018 report from NPR and Edison Research shows 39 million Americans now own smart speaker devices like Amazon Echo and Google Home. This equates to about 1 in 6 Americans and is a 128% increase from January 2017. Furthermore, according to sales numbers, there are actually about 45 million smart speakers installed in the … [Read more...] about How to Stop Amazon Echo From Leaving Your Business in the Dust