In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! Welcome back! This week, we’re giving a huge shoutout to Maverick Self Storage, a self-storage company with multiple locations southwest of San Antonio, TX. The noteworthy thing about this business’s campaign is that they’ve steadily climbed to hundreds of leads per month since signing up with us last … [Read more...] about Genius Success Story: Multiple Locations, Hundreds of Leads
Genius Success Story: Over One Thousand Calls Per Month?!
In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! We're back with another success story, and boy do we have a doozy for you this week! Shout out to Suncoast Sound, a car audio company in Monroe, LA, for topping over one thousand calls per month! They've been with us since the beginning—all the way back in 2009. (Gosh, we feel old...) Over the … [Read more...] about Genius Success Story: Over One Thousand Calls Per Month?!
Genius Success Story: Google Maps Is Indispensable
In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! At this point, it’s cliché to open up with, “Now, more than ever…” or to even mention “these uncertain times.” Everyone gets it. We’ve all been existing in 2020. So, we’ll just say this: Owning a small business right now is a harrowing battle. BUT — Despite everything that's been going down, … [Read more...] about Genius Success Story: Google Maps Is Indispensable
How to Undercut Google’s Pay-to-Play Model and Advertise on a Budget
It's genuinely depressing to think about the totality of words we've wasted whining about Google's pay-to-play model. Not because we regret the time spent educating our readers, but because we wish this weren't the reality of digital marketing in 2020. Especially during a crippling pandemic. And we know this situation is just as depressing for all of the small, local service providers out there who feel like they don't have a fighting chance. But we're done with despair. It won't do … [Read more...] about How to Undercut Google’s Pay-to-Play Model and Advertise on a Budget
How Google’s Greed Is Slashing Your Website Traffic
Google's new slogan should be, "Helping Goliath pummel David." If you’ve been following this blog for a while, then you already know how we feel about Google and their reckless behavior towards the little guy. But for newcomers, here's a quick recap: Google’s motivation will always be to maximize profits for themselves. This runs in direct opposition to the best interests of small businesses that can't spend a fortune advertising themselves online. And it's getting worse. Now, with … [Read more...] about How Google’s Greed Is Slashing Your Website Traffic
Do You Know What to Ask When Hiring an SEO Company?
To ask the right questions of a prospective SEO company, you first need a baseline understanding of online advertising. Unfortunately, if you're a small, local business owner with little knowledge of online marketing strategies, then you probably don't quite know what to ask. That's why Kim Lachance Shandrow's article, "10 Questions to Ask When You're Hiring an SEO Consultant," is such a godsend. In the article, Shandrow lists some of the big questions you should ask when on the hunt … [Read more...] about Do You Know What to Ask When Hiring an SEO Company?
How to Respond When Your Domain Is Held Hostage
From time to time, our team is reminded of a very depressing truth: Many SEO providers out there do scummy things. The latest reminder? Just the other day, we were talking to a small business owner, and he told us how skeptical he was of the SEO industry. At first, we couldn't understand why he was so mistrusting of us. But after some prodding, he revealed where his trust issues came from... As it turns out, his last SEO provider registered his domain for him, and then held it hostage when … [Read more...] about How to Respond When Your Domain Is Held Hostage
How Do American Small Business Owners Balance Work and Life? [INFOGRAPHIC]
Running your own business and setting your own hours is the American dream. While it is a lot of work, it’s not impossible--and it doesn’t have to mean sacrificing time spent with family or never getting to partake in the activities you enjoy. Although it’s very common for small business owners to work more than the standard 40-hour work week, over half of American small business owners report that they are in a better financial situation since beginning their own business while still … [Read more...] about How Do American Small Business Owners Balance Work and Life? [INFOGRAPHIC]
When Is the Best Time to Use Facebook Ads Versus Google AdWords?
You've probably noticed that organic search results pages are getting harder and harder to rank on. (This is mostly due to Google's quest to monetize every inch of space on Page 1, but that's a rant for another day...) As a result, many business owners are trying paid ads, instead. Most people are using either Facebook Ads or Google AdWords (or both). If you've tried this alternative yourself, we don't blame you. It's a smart move! However, if you're going to start a paid ad … [Read more...] about When Is the Best Time to Use Facebook Ads Versus Google AdWords?
If You Don’t Promote Your Summertime Services Now, You’ll Hate Yourself Later
Now that summer is only a month away, let's talk about how you want to promote your summertime services. We need to start looking at what you can do right now to boost your bookings this summer. Especially since your competitors probably aren't planning ahead—which gives you an edge. This post will arm you with some strategy ideas to help you book better jobs this season. Let's jump in! How to Book Better Jobs Than Your Competitors This Summer The truth is, most people don’t plan ahead. … [Read more...] about If You Don’t Promote Your Summertime Services Now, You’ll Hate Yourself Later