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Prospect Genius Reports Continuing Growth, Hiring

Last Updated: August 1, 2012

Despite weak jobs growth nationwide, Prospect Genius is pleased to announce the continued expansion of their local online marketing firm. This search engine optimization company, based in Troy, New York, has seen a 20% growth in full-time staff during the first half of 2012.
With new positions created in the sales, content management, and administrative departments, PG is registering development across the board. The July 9 addition of Jeff Pechenik, filling a new content specialist slot, represents the latest addition to the company.
As PG President Alex Pelli comments, “With the massive growth of the sales team, we’ve also had to increase our staffing levels in the back office. Adding Jeff to the group means our content specialists won’t be stretched as thin. Our goal is to give each client top-quality, individualized attention, and increasing the size of our content management team makes certain our clients get the service they deserve.”
Prospect Genius’s growth parallels the increasingly large demographic that relies on online sources for information. Some 91% of adult Internet users report using a search engine to locate info on the web, according to a February 2012 Pew Internet survey. With the increasing size of this online advertising audience, it’s not surprising that more small companies are in the market for Internet marketing tools. Prospect Genius partners with these local businesses to provide SEO solutions to connect with online searchers in their communities.
Pelli explains, “Demand is increasing for effective online advertising. We’re growing to help more small companies harness the Internet to reach out to local prospective clients.”
Prospect Genius is an online advertising company specializing in effective search engine optimization for small businesses. Established in 2007, Prospect Genius’s motto is “Bringing integrity to online advertising.”

Prospect Genius Announces Creation, Filling of Sales Manager Position

Last Updated: July 31, 2012

As the latest hire in their continuing expansion, Prospect Genius has recently brought in Mike Coleman for the newly created role of sales manager. With the late-June addition of this position, Prospect Genius has now doubled the size of their sales staff since the beginning of 2012.
Alex Pelli, president of Prospect Genius, explains, “As the sales team has increased, we felt it was important to bring in a manager who could make sure these folks were getting the support and guidance they need.”
The sales manager position was developed to sustain, strengthen, and expand the sales team through the leadership and guidance of this experienced sales and advertising executive. With a background in sales going back to 1997, Coleman brings with him extensive experience in both marketing and management. Melding his expertise in customer relations, calling strategies, and training with Prospect Genius’s hallmark model of integrity in online advertising, Coleman’s role is primarily designed to help existing and future account managers as they help clients.
As Pelli states, “We were presented with the opportunity to bring Mike on and we jumped at it. One of his major directives is to grow the sales team through recruiting high-quality people as well as to help equip our current account managers with the tools they need to maximize their success.”
In taking the reins as sales manager, Coleman will be working alongside the rest of the PG sales team to reach out to local businesses and service providers to help them achieve their online advertising goals.
Prospect Genius is a search engine optimization company providing effective online advertising for small businesses. Founded in 2007, this Internet marketing company works to increase web visibility for local service providers.

Prospect Genius in Troy, NY, Adds New Campaign Coordinator to Customer Service Team

Last Updated: July 18, 2012

Select Prospect Genius clients will begin working with a different campaign coordinator starting in June 2012. The online advertising company recently announced a new addition to their customer service team, which will allow them to better serve the needs of their clients by making another representative available to answer questions and address concerns.
Starting in June 2012, Alisa Sandberg has become the newest campaign coordinator on Prospect Genius’s customer service team. The responsibility of the campaign coordinator is to communicate with the client throughout the entire SEO campaign, from approving the initial launch to resolving any complications to personalizing the site content. As the primary client contact, the assigned campaign coordinator becomes the face of PG for that customer.
Given that the campaign coordinator is the client’s main point of contact, President Alex Pelli says, “We look for people who have a magnetic personality, a positive outlook on life, and believe wholeheartedly in the value and importance of integrity.” He adds, “Alisa certainly embodies all of these things and has already been a tremendous addition to the team.”
As articulated on the company website, “Prospect Genius creates online marketing solutions for small businesses. Our team pursues this calling with an unshakable commitment to integrity in order to help organizations and companies not just survive but grow and prosper.” In conjunction with this mission, a select group of business owners will be assigned to Sandberg’s care, as fewer clients per campaign coordinator means better customer service for each client. With this expansion of the customer service team, Prospect Genius has increased their ability to provide personalized customer care to each individual client, helping to ensure every customer has a positive experience and working to maximize the success of their online advertising campaigns.
Prospect Genius is an Internet marketing company providing affordable search engine optimization (SEO) and lead generation services to small business owners across the country. Founded in 2007, Prospect Genius’s slogan is “Bringing integrity to online advertising.”

Prospect Genius Hires New Account Manager, Maintains "Integrity Pledge"

Last Updated: July 11, 2012

Small business owners nationwide searching for an SEO company that’s dedicated to customer service now have an answer. Prospect Genius, an online advertising agency based out of Troy, NY, is proudly announcing the addition of a brand-new account manager; with this addition, the Prospect Genius team will continue its efforts to uphold the company’s proclaimed dedication to professional integrity.
In May 2012, Noelle Lak became Prospect Genius’s newest account manager. A recent graduate from The College of Saint Rose in Albany, NY, Lak brings experience from her previous positions as sales associate, brand ambassador, and sales coordinator to Prospect Genius’s growing sales team.
However, according to President Alex Pelli, Lak was hired because, in addition to exhibiting practical sales experience, she embodies the set of business ethics consistently promulgated by the company. Pelli says that it takes more than demonstrable sales experience to become a member of the Prospect Genius team: “Although we’re in a perpetual hiring mode for sales, we’re being very picky because only sales reps that espouse our ethical code will be hired.” He adds, “That slows down the process, but it produces a better team as well as a better customer experience.”
The “ethical code” that Pelli refers to is contained in the Prospect Genius Integrity Pledge. The pledge, which each Prospect Genius team member is required to sign upon employment, functions as a guideline for employee behavior in the context of client interaction and overall service to the company. Emphasizing customer satisfaction, one of the tenets of the pledge reads, “[I hereby pledge to always] value the interests of the client over my own.” Another one focuses on the importance of honesty: “[I hereby pledge to always] be truthful in all my business dealings both internal and external.” A full copy of the pledge can be found on the Prospect Genius website (http://www.prospectgenius.com/integrity-pledge).
Prospect Genius is an online advertising company specializing in affordable search engine optimization (SEO) and lead generation services. Established in 2007, it provides local service providers across the country with an increased web presence and greater accessibility to prospective clients in the vicinity.

Prospect Genius Moves Offices, Expands to a Larger Facility

Last Updated: March 15, 2012

Business owners in New York’s Capital Region will soon be able to find the online advertising specialists at Prospect Genius in a whole new location. Starting in April, Prospect Genius will be moving its growing team into a newer, larger facility in Troy, NY. As a result, the team will be better equipped to provide a larger number of existing and future clients with effective search engine optimization (SEO) and lead generation.
Specializing in Internet marketing for local service providers in all different corners of the country, Prospect Genius has been headquartered at 105 Jordan Road in Troy since 2010. On April 1 of this year, the company’s main offices will relocate to 250 Jordan Road, where there will be ample space for Prospect Genius’s growing team. In fact, the new property will be more than three times the size of the former office, which means that it will be able to accommodate any further expansion on the part of the PG staff.
President Alex Pelli says, “The new space is larger, spankin’ new, and allows for future growth plans. We’re all very excited about the move.”
Prospect Genius has seen continued growth due to an ever-increasing number of local businesses that depend on web-based resources for visibility and accessibility. As online advertising becomes an invaluable aspect of business ownership, the demand for expert SEO services grows. According to a 2010 study by the Pew Research Center, more than 58% of American consumers use the Internet to research products and services before making a purchase. For that reason, the unique web marketing services that Prospect Genius provides are integral to the success of countless local businesses; the expansion of their team is a direct result.
Prospect Genius is an SEO company based out of Troy, NY. Established in 2007 as an online lead generation and advertising program for local service providers nationwide, Prospect Genius specializes in sending customers straight to businesses’ websites.

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