Small business owners nationwide searching for an SEO company that’s dedicated to customer service now have an answer. Prospect Genius, an online advertising agency based out of Troy, NY, is proudly announcing the addition of a brand-new account manager; with this addition, the Prospect Genius team will continue its efforts to uphold the company’s proclaimed dedication to professional integrity. In May 2012, Noelle Lak became Prospect Genius’s newest account manager. A recent graduate from The College of Saint Rose in Albany, NY, Lak brings experience from her previous positions as sales associate, brand ambassador, and sales coordinator to Prospect Genius’s growing sales team. However, according to President Alex Pelli, Lak was hired because, in addition to exhibiting practical sales experience, she embodies the set of business ethics consistently promulgated by the company. Pelli says that it takes more than demonstrable sales experience to become a member of the Prospect Genius team: “Although we’re in a perpetual hiring mode for sales, we’re being very picky because only sales reps that espouse our ethical code will be hired.” He adds, “That slows down the process, but it produces a better team as well as a better customer experience.” The “ethical code” that Pelli refers to is contained in the Prospect Genius Integrity Pledge. The pledge, which each Prospect Genius team member is required to sign upon employment, functions as a guideline for employee behavior in the context of client interaction and overall service to the company. Emphasizing customer satisfaction, one of the tenets of the pledge reads, “[I hereby pledge to always] value the interests of the client over my own.” Another one focuses on the importance of honesty: “[I hereby pledge to always] be truthful in all my business dealings both internal and external.” A full copy of the pledge can be found on the Prospect Genius website (http://www.prospectgenius.com/integrity-pledge). Prospect Genius is an online advertising company specializing in affordable search engine optimization (SEO) and lead generation services. Established in 2007, it provides local service providers across the country with an increased web presence and greater accessibility to prospective clients in the vicinity.