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Online Advertising Company Increases Revenue for Local Car Audio Shop

Last Updated: April 30, 2011

Prospect Genius, an online advertising company based out of Troy, New York, has successfully turned business around for Original Soundz, a local car audio shop. Through innovative search engine optimization (SEO) techniques, website design, and general Internet savvy, Prospect Genius effectively promotes the car audio and mobile video electronics available from Original Soundz. Prospect Genius’s effective campaign resulted in wider visibility, more customers, and a substantial increase in revenue for Original Soundz.
Marking the beginning of their online advertising campaign, Prospect Genius launched the Original Soundz website on March 4, 2011; the mobile electronics shop had no website or Internet presence prior to this date. Since then, Original Soundz has experienced a surge in customer calls, online visibility, and total revenue. In fact, Prospect Genius sent them 130 customer leads in April 2011 alone.
Vincent LaMorticello, owner of Original Soundz, says, “Before we signed up with Prospect Genius, we were struggling to get the word out about our car alarms, car stereos, and other mobile electronics. But now, customers have direct access to us, and business is better than ever!”
Prospect Genius specializes in providing local companies just like Original Soundz with customized SEO strategies and services. Once the PG website design specialists build the company a website from scratch, they devise and implement an original SEO strategy to achieve a high ranking for that site on search engine results pages (SERPs). After the site listing has reached a high placement on the SERPs, it will be substantially more visible to a wide range of potential customers searching for related services. In the case of Original Soundz, Prospect Genius was able to garner them the coveted number 1 ranking on Google searches related to mobile video, car stereo equipment, car alarms, and more in their local area. As a result, Original Soundz is significantly more prevalent in searches performed by Albany-area vehicle owners looking for car audio services on all major search engines, including Yahoo! and Bing. This increase in visibility and accessibility has led to a massive upswing in sales and revenue for Original Soundz, thanks in large part to the efforts of Prospect Genius.
“Everyone at PG was really happy to hear about the success of our Internet marketing campaign for Original Soundz,” says Matt Gallo, a spokesperson and senior marketer for Prospect Genius. “They were already a great business,” he adds. “They just needed to get their prospective customers to notice.”
Prospect Genius is an online advertising company that specializes in providing small service providers with customized Internet marketing campaigns and SEO strategies.

Things To Consider When Outsourcing

Last Updated: April 29, 2011

There is a common misconception when it comes to outsourcing, many people think this means sending work overseas. However, this is simply not true. In reality, you probably “outsource” some of your business functions already to other local businesses. For example, if you pay an accountant to prepare your taxes or have your company vehicle serviced at the dealer, that’s outsourcing!
When deciding whether or not to outsource a function of your business, there are few things to consider. It helps to look at the cost vs. time and how cost effective each scenario will be. Most people forget to pay themselves when they consider doing it in-house. Your time has value! If you typically get $40/hour and the task will take 10 hours a week, that’s $400 your company will spend each week.
Another thing to consider is the value you will receive from doing it yourself or paying a professional. Outsourcing a task that you are not skilled at, whether it is online advertising, tax preparation or hosting email servers, could actually save you time and money. Take the above example, it could cost your company $400 to do a sub-par job in-house which could lead to complications or mistakes, or $480 to give the accountability to a professional who is trained in the area.
Once you have decided to out-source certain things, the problem arises of who to choose to work with. Simply, DO YOUR HOMEWORK! The simplest way to research a company is to go on Google and search the company’s name + “scam” or “complaints”. You can also check with the BBB for their assessment of the company. Doing these two relatively easy things can give you a pretty good understanding of the company and how their customers feel about their services.
There is an old saying we like to share: “Good is rarely cheap and cheap is rarely good.” Remember to ask detailed questions. Too good to be true offers usually are just that, too good to be true. Good luck!

Dial 1 for Business Success

Last Updated: February 15, 2024

Are you using your phone as effectively as possible to help your business get ahead? Here are a few ideas to harness the latest cell phone technology for your business.

Sprint and Google Voice: Expanded Technology for Your Phone

Here at PG, several of our staffers use Sprint cell phones, and as a result, we noticed an interesting announcement. Sprint recently publicized a new partnership with Google that will give all Sprint customers access to Google Voice on their phones. That means you’ll have fully integrated access to Google Voice’s free services right on your cell.
You can find out more about all of the different features Google Voice provides here, but one of the most versatile for small business owners is this: you can assign several phones to the same number and have them all ring when someone calls you. That means one phone number can ring to your office phone, your cell phone, your assistant’s desk… all at the same time. And whoever picks up the phone first, wins. Just think of all the possibilities this feature could offer in terms of staying connected with current and prospective customers. Google Voice also offers visual voice mail and a whole bunch of other features that can boost your ability to manage inbound calls.

Voice Mail of Doom

Tons of small business owners still let callers get their voice mail on a regular basis. Some of you may even send incoming calls straight to your voice mail inbox. But these behaviors can be a death sentence for your business! That’s because we’ve seen that the vast majority of customers won’t leave a message if they get your voice mail. Instead, they’ll just hang up and move on down their list—straight to one of your direct competitors. If you let your clients get your voice mail all the time, this is something you need to seriously consider changing.
Here are a few options for how you can shift away from relying on voice mail to make sure you’re not losing business by not answering the phone. Why not try:

  • An Answering Service
  • Google Voice (see above)
  • A Receptionist

Regardless of which option you choose, the important thing is to ensure you’re handling incoming calls as quickly as you can so you can avoid losing calls to the competition. Remember, very few customers will leave a message and those that do, probably also call someone else as well.

Turn Your Cell Phone into a Credit Card Processing Machine

If you’re tired of using those annoying carbon copy credit card slips or just plain not being able to accept credit cards when you’re away from the office, you may already have the answer to your problem right in your pocket…
Did you realize that there are applications available that allow your smart phone to process customer credit cards? No more purchasing a pricey point-of-sale machine or renting an expensive credit card processing terminal: all credit card processing can now be done using the technology you already have. All you need to do is download the application and you’ll have access to credit card processing at a very, very competitive rate.
For iPhones and iPads, the application you need is called Square. For Android or “Droid” phones, an application called Payment Max is available. If you have another type of smart phone, you can simply google “your phone name,” e.g. Blackberry, and “credit card processing” or “credit card reader.” These searches should pull up all of the available options for processing credit cards right from your phone.
From making and taking calls to processing credit cards, your cell phone is one of the most vital tools for the success of your business. Make sure you’re getting the most out of your phone with some of these easy ideas and tips.

Prospect Genius Announces New Company Slogan Focused on Integrity in Online Advertising

Last Updated: April 12, 2011

Prospect Genius, a search engine optimization company based in New York’s Capital Region, announces their new company slogan: “Bringing integrity to online advertising.”
This new slogan reflects Prospect Genius’s focus on customer service and professional practices when it comes to SEO. Many web marketing companies advertise unachievable results or violate search engine rules to get fast rankings, knowing all the while that these behaviors will eventually lead to penalties and a steep falloff for their customers. Prospect Genius takes a different approach: honesty, integrity, and truth in advertising. By adhering to search engine guidelines and focusing only on what’s best for the long-term health of their client’s web presence, the PG team is able to create leading search engine rankings and long-lasting results for their customers.
Prospect Genius Co-Founder and President Alex Pelli comments, “We’re not a large corporate entity but rather a small company built on traditional American values. Our goal is to be the exact opposite of the underhanded guys that promise you the world and then never deliver anything except sky-high bills. We are truthful in all of our business dealings and put our clients’ success first.”
Rather than breaking search engine regulations for short-term gain and long-term loss, Prospect Genius is upfront with their customers about how search engine optimization really works. Providing a program that enables growing lead returns over time, these online advertisers are able to amplify return on investment for their clients rather than undermine it. Using the small-town approach to service, Prospect Genius helps bring local companies up to speed with twenty-first century advertising without sacrificing old-fashioned customer care.
Prospect Genius’s slogan, “Bringing integrity to online advertising,” serves to emphasize this distinguishing characteristic and highlights to prospective clients that PG will go to bat for their companies’ success.
As Pelli states, “Our new slogan puts it out there from the start: We care about long-term relationships with our customers, and we don’t take shortcuts that backfire in the long run. Our company was founded on integrity, and our entire team works to bring professionalism and truthfulness into the world of SEO, where those qualities are often sorely lacking.”
Prospect Genius is an online marketing company dedicated to using fair practices and effective SEO to promote local businesses online.

April Madness: Save with PG Customer Referrals This Month!

Last Updated: April 5, 2011

March Madness may mean some great basketball, but here at Prospect Genius, we have April Madness for new referrals.
Starting April 1 and lasting until April 30, we’re offering an additional $40 off your May bill for every new referral. That means for each new referral you send to PG that signs up during April, you’ll receive a $40 discount on top of our regular $10 discount for a total savings of $50. Just think, if you refer four friends to Prospect Genius, and they all sign up before the end of the month, you can receive $200 off in May!*
And once May is over, you’ll still continue to receive the regular $10 off per month for each referral while you both remain PG customers in good standing. So those four referrals could ultimately save you $200 in May and then $40 a month (paid quarterly) until the end of the year. That’s a huge savings to you, and all you have to do is make a referral or two.
If you have friends, neighbors, or associates you think might be able to benefit from Prospect Genius’s lead generation program, send them our way! They can contact your account manager or customer service representative to sign up. And make sure they mention your name so you don’t lose out on the April Madness referral discounts!
* Minimum invoice amount for any month is $9.

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