Google's new slogan should be, "Helping Goliath pummel David." If you’ve been following this blog for a while, then you already know how we feel about Google and their reckless behavior towards the little guy. But for newcomers, here's a quick recap: Google’s motivation will always be to … [Read more...] about How Google’s Greed Is Slashing Your Website Traffic
Have you noticed a new type of sponsored result on Google's search results pages? These ads are for Google's new platform, Local Services, which Google designed to promote local service providers like plumbers, electricians, handymen, cleaners, locksmiths, and the like. According to the official … [Read more...] about How to Minimize Your Damage From Google’s New Platform
Finding out how you rank on Google should be pretty simple, right? It feels like a quick search for your business name is all you’d need to do. Unfortunately, Google makes this way more complicated than it has to be. Although it's perfectly logical for you to assume you can check your ranking just … [Read more...] about Why Googling Yourself Won’t Tell You What You Need to Know
If you're confused by the way Google bills you for AdWords, you're not alone. Not even a little. We have countless clients who feel like the Google AdWords billing system is overly complicated. We don't blame them. Why can't it just be a bill for the same amount on the same date every month—you … [Read more...] about What You Need to Know About Google AdWords Billing
At an industry event this week in New York City, Google's Gary Illyes spoke about one of the search giant's latest endeavors: mobile-first indexing. Illyes said this project has begun to roll out, with an undisclosed number of websites already affected. The timeline for a complete roll-out also … [Read more...] about Is Your Mobile Site Ready to Carry the Team for You?
Raise your hand if you wish Google would stop making secret updates already! Just when you think you've mastered local search, Google launches a change that turns everything on its head. This time, it's the Hawk update. This latest update has serious, wide-reaching consequences for small, local … [Read more...] about Could You Be Targeted Next by Google's Aggressive New Filter?
Are you one of the millions of Americans who own a smartphone? Then you're probably aware of voice search. You hold down a button on your phone, ask a question out loud, and voilà! In a matter of seconds, your phone gives you an answer. The New Language of Voice Search However, Siri doesn't just … [Read more...] about How Voice Search Is Changing the Way You Need to Write
How many times have you heard Google claim its most recent update is designed to improve user experience? We hear this claim so frequently, it's fair to call it Google's M.O. However, when Google refers to users, is it really referring to advertisers? The truth is, for many users—particularly small … [Read more...] about 5 Examples of Google Not Caring About Your Best Interests
If you follow our blog at all, then you know at least a little bit about the ever-changing nature of Google. The search giant is constantly updating its algorithm and the way it presents information to users. For major updates, Google typically makes a public announcement. However, for smaller … [Read more...] about The Google My Business Updates You Didn't Hear About
Be on the lookout for any changes to your Google star rating! Seeking to provide a valuable user experience, Google has long highlighted customer reviews and star ratings on its business listings. However, Google has altogether changed the way it determines and displays a business's star rating. Of … [Read more...] about Keep a Close Eye on Your Google Star Rating