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Prospect Genius Announces Creation, Filling of Sales Manager Position

Last Updated: July 31, 2012

As the latest hire in their continuing expansion, Prospect Genius has recently brought in Mike Coleman for the newly created role of sales manager. With the late-June addition of this position, Prospect Genius has now doubled the size of their sales staff since the beginning of 2012.
Alex Pelli, president of Prospect Genius, explains, “As the sales team has increased, we felt it was important to bring in a manager who could make sure these folks were getting the support and guidance they need.”
The sales manager position was developed to sustain, strengthen, and expand the sales team through the leadership and guidance of this experienced sales and advertising executive. With a background in sales going back to 1997, Coleman brings with him extensive experience in both marketing and management. Melding his expertise in customer relations, calling strategies, and training with Prospect Genius’s hallmark model of integrity in online advertising, Coleman’s role is primarily designed to help existing and future account managers as they help clients.
As Pelli states, “We were presented with the opportunity to bring Mike on and we jumped at it. One of his major directives is to grow the sales team through recruiting high-quality people as well as to help equip our current account managers with the tools they need to maximize their success.”
In taking the reins as sales manager, Coleman will be working alongside the rest of the PG sales team to reach out to local businesses and service providers to help them achieve their online advertising goals.
Prospect Genius is a search engine optimization company providing effective online advertising for small businesses. Founded in 2007, this Internet marketing company works to increase web visibility for local service providers.

Newsflash: Press Releases Can Help Spread the Word About Your Company

Last Updated: February 15, 2024

From new coupons and promotions to staff expansions to equipment upgrades, the things that happen behind the scenes of your business don’t always feel fresh or exciting. However, did you know that these seemingly small events are actually perfect opportunities to get the word out about your company? Our clients have found tons of success using press releases to make their news known.

So What Exactly Makes for a Newsworthy Item?

Virtually any recent change or announcement pertaining to your company that might be of interest to your community could qualify as “newsworthy.” You might not consider a new discount for veterans or the recent hire of an installation technician to be riveting news, but if it has the potential to impact local consumers, then it’s the perfect subject for a press release.
Here are a few examples:

– Hiring employees
– Sales promotions or coupons
– Completion of training or certification
– Moving locations
– Opening additional locations
– Adding new services or features
– And more!

Use Press Releases to Reinforce Your Online Advertising Efforts

Let’s say that you’ve just hired a new sales rep or you’re promoting a service that you only offer seasonally. Aside from announcing that small piece of news, what can a press release really do for your online advertising efforts?
Well, you’d be surprised at the punch that press releases can pack. Adding value to your online advertising campaign in a variety of ways, press releases:

Generate positive brand recognition. The more your company name appears, the stronger your web presence and power will be in terms of brand recognition.
Connect with hard-to-reach audiences. Usually the people who read your company blog or website have found you by searching for a specific service or your company name. However, if you want to reach people who might not otherwise stumble upon your name, then using press releases to announce the latest news is a great solution. You’ll be able to reach out to a different population and get the word about your business out to more folks.
Get the word out about important updates. A press release makes it easy to let potential customers know about immediate news items like expanded service offerings, address changes, and time-sensitive discounts.

And best of all, press releases are affordable, getting you a lot of bang for your marketing buck.
With the immediacy and convenience of online press releases right at your disposal, there’s no excuse for missing out on prospective customers because you neglected to spread the word about your company. The Internet is filled with consumers who need your services, and connecting with them is a vitally important way to capitalize on as many of those potential clients as possible.

Ready to Create a Press Release for Your Company?

Now that you’ve learned what makes an event newsworthy and how an announcement can help your marketing campaign, it’s time to actually go about creating a press release. However, it’s important to understand that an effective press release requires both a professionally crafted message and a proven syndication strategy.
Not confident in your writing abilities? Unfamiliar with the syndication process? Don’t fret: Here at Prospect Genius, we’re able to both generate and promote press releases about your business, so you can worry about brainstorming your next promotion while we trumpet the latest news from your storefront.
Our team of skilled writers can carefully craft an eloquent press release that will announce your news and represent your company professionally. Then, we’ll publish your press release on our meticulously cultivated selection of creditable syndication sites—allowing you to reserve your time and energy for more pressing business matters, while making sure your news is heard all over the web!

Prospect Genius in Troy, NY, Adds New Campaign Coordinator to Customer Service Team

Last Updated: July 18, 2012

Select Prospect Genius clients will begin working with a different campaign coordinator starting in June 2012. The online advertising company recently announced a new addition to their customer service team, which will allow them to better serve the needs of their clients by making another representative available to answer questions and address concerns.
Starting in June 2012, Alisa Sandberg has become the newest campaign coordinator on Prospect Genius’s customer service team. The responsibility of the campaign coordinator is to communicate with the client throughout the entire SEO campaign, from approving the initial launch to resolving any complications to personalizing the site content. As the primary client contact, the assigned campaign coordinator becomes the face of PG for that customer.
Given that the campaign coordinator is the client’s main point of contact, President Alex Pelli says, “We look for people who have a magnetic personality, a positive outlook on life, and believe wholeheartedly in the value and importance of integrity.” He adds, “Alisa certainly embodies all of these things and has already been a tremendous addition to the team.”
As articulated on the company website, “Prospect Genius creates online marketing solutions for small businesses. Our team pursues this calling with an unshakable commitment to integrity in order to help organizations and companies not just survive but grow and prosper.” In conjunction with this mission, a select group of business owners will be assigned to Sandberg’s care, as fewer clients per campaign coordinator means better customer service for each client. With this expansion of the customer service team, Prospect Genius has increased their ability to provide personalized customer care to each individual client, helping to ensure every customer has a positive experience and working to maximize the success of their online advertising campaigns.
Prospect Genius is an Internet marketing company providing affordable search engine optimization (SEO) and lead generation services to small business owners across the country. Founded in 2007, Prospect Genius’s slogan is “Bringing integrity to online advertising.”

Prospect Genius Hires New Account Manager, Maintains "Integrity Pledge"

Last Updated: July 11, 2012

Small business owners nationwide searching for an SEO company that’s dedicated to customer service now have an answer. Prospect Genius, an online advertising agency based out of Troy, NY, is proudly announcing the addition of a brand-new account manager; with this addition, the Prospect Genius team will continue its efforts to uphold the company’s proclaimed dedication to professional integrity.
In May 2012, Noelle Lak became Prospect Genius’s newest account manager. A recent graduate from The College of Saint Rose in Albany, NY, Lak brings experience from her previous positions as sales associate, brand ambassador, and sales coordinator to Prospect Genius’s growing sales team.
However, according to President Alex Pelli, Lak was hired because, in addition to exhibiting practical sales experience, she embodies the set of business ethics consistently promulgated by the company. Pelli says that it takes more than demonstrable sales experience to become a member of the Prospect Genius team: “Although we’re in a perpetual hiring mode for sales, we’re being very picky because only sales reps that espouse our ethical code will be hired.” He adds, “That slows down the process, but it produces a better team as well as a better customer experience.”
The “ethical code” that Pelli refers to is contained in the Prospect Genius Integrity Pledge. The pledge, which each Prospect Genius team member is required to sign upon employment, functions as a guideline for employee behavior in the context of client interaction and overall service to the company. Emphasizing customer satisfaction, one of the tenets of the pledge reads, “[I hereby pledge to always] value the interests of the client over my own.” Another one focuses on the importance of honesty: “[I hereby pledge to always] be truthful in all my business dealings both internal and external.” A full copy of the pledge can be found on the Prospect Genius website (http://www.prospectgenius.com/integrity-pledge).
Prospect Genius is an online advertising company specializing in affordable search engine optimization (SEO) and lead generation services. Established in 2007, it provides local service providers across the country with an increased web presence and greater accessibility to prospective clients in the vicinity.

Goodbye, Google Places

Last Updated: February 15, 2024

Last Wednesday, Google rolled out some major changes: They did away entirely with Google Places, replacing it with the new Google+ Local. If you follow us on Twitter, you’ve already heard, but we thought it would be helpful to go into a little more detail to help folks understand just what this change means for their businesses.
(If you want to check out our tweet, you can find it here. It also includes a link to a CNN article covering these changes.)
Within two hours of this Google update rolling out, the PG team was hard at work to assess the damage. The next two days were filled with our entire team combing the Internet for information, brainstorming theories, and testing out these hypotheses. Now that we are confident in our understanding of the new Google+ Local, we feel it’s the right time to let you know what’s going on.

What Does All This Mean?

The short and sweet answer is that Google Places and Google+ Business Pages are being merged into a single entity. With last Wednesday’s rollout, they’ve just finished up step one of this process—essentially only visual changes. At this point, only how your information is being displaying to users has changed. No data has been modified, and only minimal functionality enhancements have been rolled out.
A number of our clients have called in wondering if they need to create a Google+ Business Page as a result of this update. We’ll tell you what we’ve been telling all of them: “Nope.” If you do already have a Google+ Business Page, Google will automatically be merging it with your Google Places listing. If not, that’s just fine. You can also sit back and relax. Your Google Places listing will automatically be converted to Google+ Local as well.
In the future, once the complete update has been implemented, your new Google+ Local listing will contain many of the features currently available on the Google+ Business Page, as well as contact info, maps, and reviews like on your old Google Places page. The new features will mainly impact the consumer experience by allowing users to more easily discover, share, and review businesses.

Confused Yet?

With all these names—Google Places, Google+ Business Page, Google+ Local—it’s easy to get confused and not a little bit overwhelmed. Don’t worry, though. You can rest assured that the entire Prospect Genius team is working hard to stay on top of these changes. Even as more updates roll out, we’re here to keep you informed of important news.
Google tends to roll out updates prior to fully testing them, so we expect that there will be bugs and glitches with this process. That’s just how Google operates. If you see your listing vanish or vary in rankings, don’t panic. These next few weeks are certain to be full of temporary challenges as the full update is put into action. However, Prospect Genius’s automated tools are still working to check your information every day, so if a problem occurs, we’ll be addressing it right away.

Prospect Genius

Prospect Genius Announces Creation, Filling of Sales Manager Position

Prospect Genius in Troy, NY, Adds New Campaign Coordinator to Customer Service Team

Prospect Genius Hires New Account Manager, Maintains "Integrity Pledge"

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