Prospect Genius

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You do not need to be a content creator to do video marketing. You just need a quick capture habit, then you reuse that same footage in multiple ways.

This is a skim-friendly guide you can use three ways:

• As your on-site checklist (what you or a tech does in a few minutes)
• As a handoff sheet (what a helper or marketer does after the job)
• As a quality control list (so you can confirm the right things are being posted)

If you want more on the basics of quick video, these two posts pair well with this checklist:

• One phone, one minute, big impact
• Longer videos, bigger payoffs

Step 1: On-Site Capture (5 Minutes, No Extra Fuss)

Your only job on site: capture a small set of assets and 3 notes. Everything else can be handed off.

On-site checklist (do this yourself or assign a helper or tech)

• 6 photos
  • 1 arriving shot (truck or logo + house exterior or sign if relevant)
  • 2 before shots (wide + close-up)
  • 2 during shots (tools, process, helper or tech)
  • 1 after shot (clean finished result)
• 2 short clips
  • 10 to 20 seconds before
  • 10 to 20 seconds during (tight shot on tools and work only)
• 3 bullet notes
  • Problem: what was wrong (simple language)
  • Fix: what you did
  • Result: what improved for the customer

Privacy and permission rule: Do not film faces, kids, addresses, license plates, or personal stuff. If you are inside a home, get a quick okay or keep the camera on the work only. Do not say the customer’s name or show paperwork.

Dead-simple talk track for the 3 notes (copy and fill in)

• Problem: Customer had ___.
• Fix: We ___.
• Result: Now it ___.

Pro tip: If you only do one thing, get a clean before and after. That single pair can fuel multiple posts.

Step 2: Turn One Job Into 10 Posts (Pick Your Favorites)

Same footage, different angles. Your marketer can create these, or you can choose 3 to start.

10 content angles (use as a menu)

1. Before and after: two photos or a quick clip swap
2. Time-lapse: set camera, let it run while you work
3. Quick tech tip: one sentence homeowners can use
4. What caused it: the why behind the problem
5. Tools used: what you used and why it matters
6. FAQ: answer a common customer question
7. Cost range: keep it broad and add depends on access, parts, or damage
8. Review screenshot: pair with the after photo
9. Safety note: what not to DIY
10. Seasonal tie-in: winter, summer, storms, maintenance season

Step 3: Post It Without Making It Feel Like Another Job

Owner note: You are not doing all of this. Your job is the capture checklist. Posting is the handoff.

Marketer note: Use the same caption base: Problem → Fix → Result → Service area → Next step.

Publishing checklist for your marketer (choose 2 to 3 minimum)

• Google Business Profile post: 1 photo + 2 to 3 sentences + service area mention
• Facebook post: before and after + short story (problem, fix, result)
• Instagram Reel: 15 to 30 seconds + 3 on-screen labels

Nice-to-have extras (if time allows)

• TikTok: time-lapse or tip, simple and direct
• Blog snippet: 150 to 250 words + 1 photo
• Email blurb: 2 to 3 sentences + one link or reply to book

Step 4: Turn the Best One Into an Ad (Optional, But Powerful)

Ad checklist (simple and local)

• Creative: best after photo or best 15-second clip
• Offer: $X off, free estimate, same-week openings, or service call special
• Targeting: your service area only
• Call to action: call, message, or book

Cheap Gear That Saves Time (Optional Upgrades)

You can do this with a phone. These upgrades make it easier, especially for time-lapse and audio.

• Used action cam: an older GoPro plus a small tripod lets you record hands-free while you work. Older models are usually cheap used, depending on condition and accessories.
• Small tripod or clamp mount: stable video looks more professional instantly.
• Clip-on mic: a basic lapel mic that clips to a shirt or hat gives much clearer audio than a built-in mic.

Owner Handoff and Quality Control (Who Does What)

What you do (or assign on site)

• Capture the 6 photos
• Capture 2 short clips
• Write the 3 notes using the talk track
• Upload everything to the shared folder for that job
• Folder name format: date + street or neighborhood + job type

What your marketer or helper does (after the job)

• Pick 3 to 10 angles from the menu above
• Edit 1 short video and export versions as needed
• Write captions using your notes (problem, fix, result)
• Publish using the choose 2 to 3 minimum list, then add nice-to-haves if time allows
• Save final files and links back into the shared folder

Quick QC checklist (how you know it is working)

• Every job folder has photos, clips, and the 3 notes
• Each week: at least 3 job folders turned into posts
• At least 2 to 3 posts come from each job
• Posts include your service area and a clear next step
• Before and after content shows up regularly

Bottom line: capture once, reuse many times. Keep the on-site part short, then hand off the editing and posting so your marketing stays consistent without stealing your time.

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Moving is stressful. It’s chaotic. There are boxes everywhere, you’re juggling a dozen to-dos, and somehow your tape gun always goes missing when you need it most. In all that mess, it’s easy to push digital updates to the bottom of the list.

But here’s the thing: if your online business info isn’t updated, and updated in the right order, you could be left with a very different kind of problem: silence. As in, your phone stops ringing, your leads dry up, and suddenly you’re wondering where all your customers went.

When you move, your address, phone number, and sometimes your service area change. That info shows up all over the internet, your website, your Google Business Profile (GBP), directory listings, maps, emails, and more. If those don’t all match up, Google gets suspicious. And that can lead to something you definitely don’t want: a suspended listing.

Here’s the right way to update your info:

1. Start with your website.

This is critical. Your website is the digital home base for your business. Google checks it for consistency with your GBP and directory listings. If you update your Google profile first and it doesn’t match your website, Google may flag your listing as suspicious, which can lead to a suspension and a whole new headache you didn’t ask for.

2. Then update your business listings.

We’re talking about Yelp, BBB, Angi, Apple Maps, Bing, Nextdoor, and more. Updating all these is mind-numbing, but necessary. Yeah, you’re looking at a bunch of hours of logging into different platforms, resetting passwords, and manually entering your new info, over and over again. It’s just something you have to get through.

Or, just hand it off.
For anyone on our Directory Dominator service, this step is just a quick email or phone call. You give us your new address and contact details, we plug it into our system, and it pushes the update out to all your listings at once. It’s fast, clean, and saves you a massive chunk of time and frustration. One phone call and you’re done.

3. Finally, update your Google Business Profile.

Once your website and listings are aligned with your new info, then you can safely update your GBP. At this point, everything matches, which helps avoid triggering any red flags that could get your listing pulled.

Important: Don’t touch your Google listing yet if you don’t have signage

If you’re moving to a new commercial location and plan to list it as a storefront on your Google Business Profile, you must have proper signage in place before making the change. Trying to update your GBP without the proper signage is a great way to land yourself in verification limbo. I’ve seen it drag out for weeks. Google requires a video with your business name clearly visible on permanent signage. A handwritten note or a banner zip-tied to a pole won’t cut it. Get the sign up before you hit “update.”

Don’t forget the often-missed details:

• Email signatures
  Make sure everyone on your team updates their email footers with the correct address and phone. These get forwarded around and seen by clients all the time.
• Invoices and estimates
  Check your CRM or invoicing software to make sure it’s not still printing your old address on customer paperwork. That includes downloadable PDFs and receipts. Sending quotes with the wrong address makes you look like an amateur. Customers notice this stuff, even if they don’t say it out loud.
• Embedded maps on your site
  If you have a Google Map embedded on your contact page or homepage, it probably needs updating too. Old pins send people to the wrong place, and they trust that map more than you might think.
• Repeat customers
  If you’ve got a strong customer base, tell them! Post a move announcement on your website or social channels. Send out a quick email or text to let regulars know your new location. It builds trust and helps avoid any confusion.
• Reviews and reputation
  Sending people to the wrong location can lead to bad reviews, even if you never interacted with the person. Don’t risk it. Keep your info updated to avoid misunderstandings.
• Local SEO
  Consistency is king in local SEO. If your Name, Address, and Phone number (NAP) don’t match across the internet, search engines will push you down in results, and that’s not something you want while you’re trying to reestablish momentum in your new location.

Don’t Waste the Spotlight. Turn Your Move Into a Marketing Win.

Moving isn’t just a logistical project, it’s also a built-in marketing opportunity if you play it right. When you’re already making changes to your business, it’s the perfect time to boost your visibility with a few extra steps that don’t take much effort but can deliver real benefits.

First, send out a press release. Even a short announcement about your move, expansion, or upgraded space can get picked up by local news outlets, trade sites, or community blogs. These give you valuable citations and backlinks that support your SEO and help reinforce your new location across the web.

Next, post about it on social media. This is the easiest win, just a few photos of the new space, a quick video walkthrough, or a “we’re growing!” post can help remind your followers you’re active, thriving, and ready for business in your new location. It also adds consistency and visibility to your online presence, which is great for brand trust and local reach.

And if you don’t have time to manage all of this? That’s what we’re here for. Our team can help you put together the press release, create social content, and make sure everything gets published in the right places. It’s one more thing off your plate so you can get back to what actually makes money.

Final thought: Don’t ghost your customers

Leaving your old address online is a recipe for confusion. You don’t want customers showing up to someone else’s house looking for an HVAC quote. That’s not just awkward, it can hurt your reputation. If you don’t want random people knocking on your door, don’t put anyone else in that position either.

Moving your business is one of the biggest pains in the neck you’ll deal with. Don’t let silly things like updating your digital presence make it all worse. Handle it in the right order, website first, listings second, GBP last, and if you want to save yourself the trouble, give us a call. We’ll take care of the messy stuff so you can focus on settling in and keeping the phones ringing.

Let the competition scramble, we’ll make sure your business shows up exactly where it should.