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How Having a Large Number of Customer Reviews Can Save Your Business

At Prospect Genius, we’re pushing to improve our own web presence through increased customer reviews and social media activity. As we embark on this long-term project, we thought it would be helpful to illustrate why it’s so important for your company to have a large pool of customer reviews online. In fact, customer reviews might […]

Hand Over Your Google+ Local Listing to a Pro

One of the great things about the Internet’s advancements is that average people have a lot more autonomy than they used to when it comes to handling difficult tasks. Various DIY repair guides, YouTube tutorials, and customized shopping options make everything easier to do on your own—whether it’s cleaning an A/C filter or filing taxes. […]

Make Your Presence Known: Get More Customer Reviews Online

Day in and day out, you’re churning out terrific work for seemingly appreciative customers. You have no shortage of confidence in the quality of your services. So how come your online presence doesn’t reflect that? Why aren’t your company’s customer reviews pages brimming with five-star ratings? Unfortunately, it’s not enough to perform dependable dryer repairs […]

Keep Calm and Carry On: How to Respond to a Negative Review

Customer reviews are a blessing and a curse. When you have countless satisfied customers leaving you glowing reviews on directories like Google+ Local, Yelp, Facebook, Angie’s List, CitySearch, and so on, your business gets a huge boost and your self-esteem soars. But as soon as you notice one negative review, a record scratches and the party stops. […]