A few weeks ago, Google launched a brand-new platform for small businesses. Called Google My Business, it combines the features of Google+ Local and Google Places for Businesses, streamlining advertising and campaign management. Should you be worried about the change? As a Prospect Genius client, the answer is no. We’re staying on top of the […]
As a business owner in the year 2014, you most likely have a Google+ page. If you’re enrolled in the Prospect Genius Starter or Core program, then you definitely do. But the simple act of having a listing isn’t enough if you want to truly optimize your lead generation. To get the most out of […]
At Prospect Genius, we’re pushing to improve our own web presence through increased customer reviews and social media activity. As we embark on this long-term project, we thought it would be helpful to illustrate why it’s so important for your company to have a large pool of customer reviews online. In fact, customer reviews might […]
One of the great things about the Internet’s advancements is that average people have a lot more autonomy than they used to when it comes to handling difficult tasks. Various DIY repair guides, YouTube tutorials, and customized shopping options make everything easier to do on your own—whether it’s cleaning an A/C filter or filing taxes. […]
Day in and day out, you’re churning out terrific work for seemingly appreciative customers. You have no shortage of confidence in the quality of your services. So how come your online presence doesn’t reflect that? Why aren’t your company’s customer reviews pages brimming with five-star ratings? Unfortunately, it’s not enough to perform dependable dryer repairs […]
Customer reviews are a blessing and a curse. When you have countless satisfied customers leaving you glowing reviews on directories like Google+ Local, Yelp, Facebook, Angie’s List, CitySearch, and so on, your business gets a huge boost and your self-esteem soars. But as soon as you notice one negative review, a record scratches and the party stops. […]
Right now, you could be hindering your company’s growth without even knowing it. It’s no joke. Every time you miss a call, you lose money. In fact, you could be losing upwards of thousands of dollars annually from missed calls alone. Whether it’s a call from Google+ Local or a prospective customer, you chip away […]
If you have a Google+ Local listing, chances are Google is going to call your business—or they already have. That’s because when Google isn’t able to verify information about your business with their own resources, they pick up the phone to confirm that info with the owner. In particular, specific things, such as alterations or […]
Last Wednesday, Google rolled out some major changes: They did away entirely with Google Places, replacing it with the new Google+ Local. If you follow us on Twitter, you’ve already heard, but we thought it would be helpful to go into a little more detail to help folks understand just what this change means for […]