Another day, another article about millennials, right? We get it. You're sick of hearing about them. However, we ask you to bear with us this time—because this is directly related to your small business's marketing efforts. Millennials are the largest living generation today. According to the 2015 U.S. Census, our country has more than 83 million millennials right now, compared to 75.4 million baby boomers. That's a lot of purchasing power! And thanks to rapid changes in technology, we're seeing … [Read more...] about Why You Must Market to Millennials (and How to Do It)
Two Need-to-Know Changes That Will Impact Your Advertising Campaign for the Rest of 2015
Does it feel like we're always trumpeting some game-changing update to the online advertising world? You're not wrong. But that's because the online advertising world is always changing. As consumer behavior evolves, so must advertising. In the last couple of years, the most dramatic change in consumer behavior has been the rapidly growing usage of mobile devices. Advertisers and search engines alike have had to make sweeping updates in order to account for the fact that, on the whole, more … [Read more...] about Two Need-to-Know Changes That Will Impact Your Advertising Campaign for the Rest of 2015