Did you get an Amazon Echo or Google Home as a gift during the holidays? Statistically speaking, you or someone you know probably has one of these smart speakers. A January 2018 report from NPR and Edison Research shows 39 million Americans now own smart speaker devices like Amazon Echo and Google Home. This equates […]
Are you one of the millions of Americans who own a smartphone? Then you’re probably aware of voice search. You hold down a button on your phone, ask a question out loud, and voilà! In a matter of seconds, your phone gives you an answer. The New Language of Voice Search However, Siri doesn’t just […]
When we shared our online marketing predictions for 2017, we detailed how Google is doubling-down on catering to its users’ expectations and experiences. And as virtual personal assistants like Cortana and Siri become more prominent in users’ lives, Google is seeing a significant increase in voice searches. What Do Voice Searches Have to Do With You? You’ve probably […]