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Prospect Genius

Prospect Genius

Practical Marketing Solutions - Clean-Plan-Grow

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You Might Be Paying Your Advertiser for Nothing

July 15, 2014

Getting customers to call your business for a job isn't easy. That's why many business owners decide to team up with an online advertising agency to help them generate leads. However, generating leads is only half the battle. Once the leads come in, it's the business's responsibility to close the … [Read more...] about You Might Be Paying Your Advertiser for Nothing

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: customer calls, lead generation, mid-month, missed calls, online advertising

Optimize Your Site Before You Bid on AdWords

December 16, 2013

Google and Michael Jordan: Not So Different? Think of Google as a celebrity sponsor: His or her mass appeal will sell a product, but they don't want to advertise a brand that they can't vouch for, lest they ruin their own reputation. This rule applies to PPC ads shown on Google's search results … [Read more...] about Optimize Your Site Before You Bid on AdWords

Filed Under: Blog, Newsletters, The Google Guru, Tips and Tricks Tagged With: Google AdWords, mid-month, ppc, Prospect Genius, seo

DIY and PPC Don't Mix

November 14, 2013

As a small business owner, you're accustomed to a hands-on lifestyle, teaching yourself how to do things and taking pride in the results. That's what leads many business owners to attempt their own online advertising, particularly their own pay-per-click (PPC) campaigns. Unfortunately, PPC is … [Read more...] about DIY and PPC Don't Mix

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: DIY, mid-month, online advertising, ppc, Prospect Genius

SEO Is Crucial. Make Sure You Can Afford It.

October 17, 2013

Signing up for an SEO program is a long-term financial investment. Many small business owners mistakenly sign up for SEO services without considering that they'll need to pay for several months of lead generation before they see a return on their investment. Instead, they rearrange their budget just … [Read more...] about SEO Is Crucial. Make Sure You Can Afford It.

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: lead generation, mid-month, pay per click, Prospect Genius, seo process

Keep Calm and Carry On: How to Respond to a Negative Review

September 13, 2013

Customer reviews are a blessing and a curse. When you have countless satisfied customers leaving you glowing reviews on directories like Google+ Local, Yelp, Facebook, Angie's List, CitySearch, and so on, your business gets a huge boost and your self-esteem soars. But as soon as you notice one … [Read more...] about Keep Calm and Carry On: How to Respond to a Negative Review

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: customer reviews, customer service, Facebook, Google+ Local, mid-month, prospective customers, Yelp

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Our passion is helping small businesses thrive. It’s why we get out of bed every day. Too many business owners are cheated and lied to every day so we see it as our duty to be a beacon of truth, a safe harbor, in an often unscrupulous industry.

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Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

P: (800) 689-1273
F: (888) 488-9011
E: hello@prospectgenius.com

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